Ignite usHelge Tennø

slideshare.net/helgetenno180360720.no

@congbo

How do we engage the makers online?

Image by Kamal Zharif on flickr.com

five parts:

Seventrends

Fiveguidelines

real/physicalworld

PassionCulture

Culture: “we must try to put ourselves inside their skin and look at us through their eyes just to understand the thoughts that lie

behind their decisions and their actions”- Robert S. McNamara, The Fog of war

Image by Dot! on Flickr.com

Part 1:

Culture

Culture

“I’ve never met a company that understood its customers”

Culture

Culture

Culture

this especially goes for digital technology

Culture

proof!

Culture

HMV and Jessops are both in administration.

It’s not that people don’t want to buy things, rather .. they want more than just to buy things

Culture

proof!

Culture

proof!

“Whether physically or through connected technologies, shopping is still best experienced socially”

- PSFK Future of Retail report

Culture

“the stone age didn’t end because we ran out of stone..”- Richard Sears -

Culture

image by Zanthia on flickr.com

times are changing / nothing lasts forever

Culture

Culture

advertising is a mechanism for creating need

Culture

Culture

then:

Culture

now:

Culture

Culture

...passion.....the problem with these venture firms is that they target short term success, but makers don’t wan’t short

term success, the want to create a living, to spend their life doing something their passionate about..

Jonas Feiring

Culture

Culture

Part 2:

Seventrends

Seventrends

Seventrends

Seventrends

Seventrends

Seventrends

Seventrends

Seventrends

Part 3:

Fiveguidelines

Fiveguidelines

Fiveguidelines

Fiveguidelines

Fiveguidelines

Fiveguidelines

real/physicalworld

There is no real and digital life, they are the same...

real/physicalworld

“A revolution doesn’t happen when society adopts new tools it happens when society adopts new behaviors.”

- Clay Shirky, US Now

real/physicalworld

Microsoft offers a toolbox

real/physicalworld

- Gives people opportunity to participate at their own level

- Connects passionate producers to passionate consumers

- Gives makers the opportunity to follow their dream

real/physicalworld

- Gives people the ability to use their skills

- Sense of purpose, bigger goal

- Gamification layer

- Not only an open social platform - it’s retail

real/physicalworld

Statoil at ONS

real/physicalworld

A wonderful display of digital / physical imagination

Leading up to And continuing afterwards

real/physicalworld

An event is just the short space in time when several people are experiencing the same

thing simultaneously - it should neither be the beginning or end of the experience...

event

IMAGE BY IHL ON FLICKR:COM

“light lots of small fires” - Mark Earls

but ONE thing

real/physicalworld

IMAGE BY PIERO SIERRA ON FLICKR.COM

“hey, fellas, look, they turned the app into a bank”

PassionPassionPassionPart 5:

Passion

We even created one of these ourselves:

Passion

...passion...What we have is

Passion

...an accelerator...What we need is

Passion

Be a passionate part in our idea

Passion

we don’t want your traditional marketing - we want your Bill Gates 1984

Passion

ignite us

Image by ElDave on flickr.com

Passion

thank you!Helge Tennø

slideshare.net/helgetenno180360720.no

@congbo