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Igniting Conversations and Boosting Networking Poken Has been Serving Your Corporate Events, Trade Shows, & Conferences since 2011
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Igniting Conversations and Boosting Networking
Poken Has been Serving Your Corporate Events, Trade Shows, & Conferences since 2011
Meet Your Speaker
Stéphane Doutriaux
Founder & CEO, Poken
Launched in 2008
Team combines
• seasoned meeting planners, experts in the event & trade-show industry
• mobile & web developers, experts in NFC and iBeacon technology
Poken has established itself as a thought leader in the event space, building a unique set of tools that provide engagement, lead-generation, and that help eliminate paper waste with a digital, mobile solution.
Poken’s unique Web and mobile tools are regularly used by companies like IBM, Deloitte, Coca-Cola, HP, and partners in the event space, such as Amex and MaxVantage. Poken’s success stems from building brand experience “with a touch”, helping customers drive ROI from touch-based services.
Today’s Agenda: Ignite Conversations and Boost Networking
20 minutes to cover:
• Event Context, Event Objectives
• Driving the Behavior You Want From Participants
• Using Poken’s Event Management System
• Q&A And anytime during the presentation
Afflink Supplier Trade Show – 2012, 2013, 2014
• #1 to learn about the subject matter• #2 reason is networking
You need to create an atmosphere where natural encounters happen
Event ContextIt’s not just about the food!
• 100 visitors to 20’000 visitors• Conferences, exhibitions, corporate events• Many event types, different objectives• Over 1’700 events have used our event
tools
Poken’s Experience in Events
The Event Experience Starts with Registration
• Opportunity to set the tone, to start the dialogue• Do you ask for input participant input - survey, session reg• Do you offer services that help the participant meet his
objectives: match-making, meeting scheduling, exhibitor highlights
TEDx Event Hosted by JnJ, New Jersey, 200 pax event
Driving Behavior - Engaging with Your Participant1. During registration – setting the tone, the
context2. Individual activities: Setting objectives (What types
of activities are you providing? Are they helpful to your visitor? Scavenger hunt – is it driving the right behavior?)
3. On the exhibition floor: Buyer-Seller Behavior4. Networking is as much “on the show floor” as
“after hours”
The more people your participants meets, the higher they grade your event
Poken is
My Digital Business Card My digital Briefcase
&
Novartis Excellence, Montreux, October 2013
Facilitating networking
“Breaking the ice”
Youth Olympic Games, Nanjing, 2014
Networking should happen anytime, not just during set speed-
dating sessions
YMCA General Assembly Trade Show3500 participants, 150 exhibitors
• Measuring engagement• Tracking who attends a demo
International Liver Congress, Amsterdam, April 201310’000 participants, 45 exhibitors
Driving Behavior Data Going Green
• Collecting digital documents ignites conversations• Deliver what the visitor wants, in a simpler way
Dermatology Congress, 2014 – 12’000 visitors
Boosting networking is also a bi-product of other activities
Some activities are not conducive to networking
WTO, Geneva, 2012
Collecting documents digitally is also a conversation starter
Sets the Example ViralParticipating, Open, Engaged Do we have common interests?
Amerinet Trade Show, Miami, 2012
Extending the use of digital engagement to measurange attendance
Indaba, South Africa, May 2013
• Feedback, Metrics• Engagement data to mine
Google “Poken at Indaba” to learn more
Powered by
Digital Collection at the Same Event, 2013 - 2014
Prep Day Day 1 Day 2 Day 3 Day 4 Day 5 Day 60
2000
4000
6000
8000
10000
12000
14000
16000
20132014
Sample Event Year-to-Year Metrics Improvements
Collecting Product Information made Easy
Poken provides analytics like you’ve never seen before
Join our upcoming webinar on Data & Analytics
Visit a minimum number of workshops or conference sessions
Collect a set of documents about various product or business verticals
Meet a certain number of people with a specific profile
Drive Participant Behavior
Equip your visitors with tools that help them achieve their aims
• Encourage participants to sign up to more activities, drive them to meet their objectives
Mobile app can play a role in providing feedback
But it shound not be overbearing
Mobile app can reduce networking: It is not a shared activity
The history of G&D
• Gamify without losing focus• Incentivize the right behavior • Don’t call it a game
G&D at Cartes & Mobile World Congress, 2013, 2014
American Association of Cosmetology Schools Trade-Show 2012, 2013, 2014
Some events do benefit from a touch of fun
&
Event web portal
My Digital Business Card
Nothing can connect you with others like face-to-face
But don’t forget post-event follow-up! Reminder email
Finally: Equip your visitors with tools that help them achieve their aims
– After the event also!
Over 1’700 Trade Shows and Events Have Used Poken
Scan this to get access to case studies:
Poken has gained solid experience providing:
• Networking through unique, patented devices• A paradigm shift for exhibitor lead generation• Equipping events to run in a paperless fashion• Automated and incentive-based Hosted Buyer
tracking• Etc.
• Touch-to-collect flyers, catalogs• Check-In and Course Credits• Attendance Tracking• Mobile Apps• Email Tickets• Badge Printing• Gamification
• Meeting Scheduling• Match-making• Lead Generation• Hosted Buyer Tracking• Social Media Dashboard• Data to mine• Full-Service on-site Support
www.poken.com [email protected]
Poken is a full-featured event management platform
Poken (Europe)Rue du Petit Chêne 22
CH-1003 Lausanne
Switzerland
Phone: +41 21 311 0678
Email: [email protected]
Poken Inc228 Hamilton Ave, 3rd Floor
Palo Alto, CA
94301, USA
Phone: (888) 612-8352
Email: [email protected] www.poken.com
Contact us
Stéphane Doutriaux, Founder & CEO
Additional Information:
www.poken.com/magazine
www.poken.com/videos
www.poken.com/contact
• Touch-to-collect flyers, catalogs• Check-In and Course Credits• Attendance Tracking• Mobile Apps• Email Tickets• Badge Printing• Gamification
• Meeting Scheduling• Match-making• Lead Generation• Hosted Buyer Tracking• Social Media Dashboard• Data to mine• Full-Service on-site Support
• Using Poken’s Hosted Buyer tracking platform, you reduce the time wasted handling hosted buyer tracking through paper booklets & stamps
• Our platform allows hosted buyers to capture each of their meetings with suppliers, by simply touching pokens.
• Once they have completed all their meetings, a coupon is automatically generated, giving them the benefits they were promised.
• In addition, you, the organizer, get a digital dashboard showing you all the metrics
WE OFFER DIGITAL HOSTED BUYER TRACKING
NO MORE
WASTE OF PAPER
