5

07th June 2011

C 1. Ikea cinema ‘Trailer’

This cinema ad for IKEA, produced by Leo Burnett, ran in select Movies theatres in Hong Kong. the screen is still hidden before the beginning of the screening. Ikea has

profited from this occasion to release its new line of curtains one by one finally showing the audience a short

film to promote its decoration range taking thus the advantage of live advertising.

1. Ikea cinema ‘Trailer’

http://www.youtube.com/watch?v=-NLfnYBphXE

C 2. Diesel brings “likes” to the real world

Diesel clothing stores in Madrid have launched a pilot program which brings Facebook likes to real-world

products. At clothing displays, mobile tags will be available for customers to scan and see similar items in the collections, as well as a Facebook like

button that lets the shopper to share the item on their wall.

http://www.psfk.com/2011/05/diesel-brings-facebook-likes-to-real-world-products.html/

Barclaycard launched a TV ad to signal a step change for their brand. They wanted to challenge the conventions

of financial advertising in order to drive brand reappraisal and encourage consideration.

What’s interesting is that the TV ad that they launched with, was so popular, and consumers became so engaged and enthusiastic with the water slide

featured in the ad that they set up FB groups, and sparked debates on forums. So they decided to create a game allowing people to experience the waterslide

for themselves.The game had more than 2 million downloads worldwide

within 5 days of launch.

3. Barclaycard slide game

3. Barclaycard slide game

3. Barclaycard slide game

http://www.youtube.com/watch?v=mQ1PeXPNCrM

http://www.adforum.com/adfolio/reel_detail.asp?ID=6687437&TDI=VD1yKJmtfy

4. SEAT – Its on the line

C 5. Asus PadFone

Asus in Taiwan announced it’s new PadFone, a convergent device that docks a smartphone into the

back of a slate so that they can be used together as a single device. According to Asus, it's not doing any

kind of up scaling or up conversion; it's using its own technology to adjust the smartphone screen layout.

The screen size of the tablet is 10.1-inches, while the Smartphone has a 4.3-inch one. The tablet dock also has a built-in battery that will extend the life of the

one in the Smartphone.The screen size of the tablet is 10.1-inches, while the Smartphone has a 4.3-inch one.

5. Asus PadFone

http://www.youtube.com/watch?v=t7cJAAqpW44&feature=player_embedded

http://www.youtube.com/watch?v=5V4CvqmKXMg&feature=player_embedded