22.10.12

This Week...The Instagram Menu, Skyfall tickets, Take a look at Brussels, Red Bull Stratos, The Truth

The Instagram MenuComodo

Skyfall ticketsCoke Zero

Take a look at BrusselsSNCF

Red Bull StratosRed Bull

The TruthBodyform

For anyone who loves taking photos of their food and posting them on Instagram, you’re going to love this!

A NYC restaurant has jumped on the insight, that people love showing off what they’re about to eat, and so they turned Instagram into a service for customers.

A normal looking menu ends with an invite to look at the dishes on Instagram (that have been posted by other diners) via the hashtag #comodomenu

By setting up a hastag, Comodo restaurant’s idea is brilliantly simple, low cost and provides an earned media platform almost instantly.

The Instagram MenuComodo

Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL. However, the tickets weren't free. People had to go the extra mile and unlock their inner 007 in less than 70 seconds to win.

Skyfall ticketsCoke Zero

Take a look at BrusselsSNCF

With TGV, Lyon-Brussels is direct. To highlight the direct link between the capital of the Gauls and the capital of Europe, SNCF and its agency TBWA/PARIS invited people from Lyon to take a look at Brussels during a particularly surprising experience.

People of Lyon came across a 3 metres high cube in the main plaza one morning. On one side of the cube was a hole, big enough to fit a head, inviting people to ‘take a look at Brussels’.

Through a teleportation device, Lyon inhabitants were received in live from Brussels by the mayor, his offical band and the general public offering some Belgian hospitality. A clever way to promote a tourism message, and to get people on the move hopefully to Brussels!

One small jump for Red Bull, one giant leap for business marketing: Red Bull Stratos may be the most successful marketing campaign of all time.

More than 8 million people worldwide watched YouTube's live stream on Sunday as Felix Baumgartner became the first person to break the sound barrier, starting in a freefall 128,000 feet above the Earth that reached a high speed of 833.9 miles per hour.

Meanwhile, Red Bull broke the traditional barriers of marketing, sponsorship and social media, skyrocketing from an energy drink known for providing a quick buzz to a big-time generator of international buzz that makes the endeavors of other marketing innovators like Apple look small by comparison.

http://www.redbullstratos.com/

Red Bull StratosRed Bull

The TruthBodyform

Bodyform spotted a golden PR opportunity last week and ran with it. One of their Facebook fans posted a hilarious comment on the official Facebook page of Bodyform, where he registered his upset at their ‘lies’ about a woman’s time of the month. He said he was angry that the feminine hygiene brand had “lied to us for all these years”. The comment got over 80k likes, and Bodyform decided to answer.

Bodyform Responds: The Truth is a two minute clip in company ‘boss’ Caroline Williams (actress) sits down to explain the truth about periods to Richards.

The TruthBodyform

The Facebook post