EDAYS INTERNATIONAL E-COMMERCE CONFERENCE MOSCOW, JUNE 4-5, 2015

Mobile advertising for mobile commerce in Russia 

EDAYS INTERNATIONAL E-COMMERCE CONFERENCE – MOSCOW, JUNE 4-5, 2015 2

About iVengo Mobile

iVengo Mobile is one of the largest Russian mobile advertising networks with the transparent traffic from famous publishers. The company provides high quality media campaigns in the mobile segment for world famous international brands. 

About iVengo Mobile

EDAYS INTERNATIONAL E-COMMERCE CONFERENCE – MOSCOW, JUNE 4-5, 2015 3

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among Russian mobile networks in the ratings of the experience of cooperation, the valuation of providing service and the level of prompted or spontaneous awareness*

mio users

mio impressions per month 

mobile publishers 

 *Digital Agency Rating 2014 AdIndex.ru

 

70%20%

10%Russia  

 

CIS  

traffic  

far-abroad countries 

The basic barriers to mCommerce development in Russia

EDAYS INTERNATIONAL E-COMMERCE CONFERENCE – MOSCOW, JUNE 4-5, 2015 4

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*Copyright @ 2015 Criteo

 

50 %

Japan

South Korea

UK

Spain

US

Germany

Netherlands

Italy

France

Russia

Brazil

0 % 10 % 20 % 30 % 40 %G

lob

al A

vera

ge

= 3

4 %

Q1 2015 Q4 2014

mCommerce is now 34% of all eCommerce transactions globally – based on an accurate weighting of eCommerce market size by country

Mobile share is slightly lower in the US than the global average with 29% of eCommerce transactions coming from mobile devices

For the first time ever, Japan and South Korea had the majority of their eCommerce transactions via mobilein Q1 2015

MOBILE SHARE OF ECOMMERCE TRANSACTIONS

The basic barriers to mCommerce development in Russia 

EDAYS INTERNATIONAL E-COMMERCE CONFERENCE – MOSCOW, JUNE 4-5, 2015 6

The basic barriers to mCommerce development in Russia 

• Poor understanding of the mobile as a communication channel for major brands 

• A client is still afraid to make payments in mobile devices  

• Lack of well-developed utilities for mobile transactions  

• A small number of fast-paced mobile landings 

Asia  

 

MEA  

 

Latin America   Eastern Europe   

Western Europe   

North America   

$600 billion mCommerce by 2018

The basic drivers to mCommerce growth 

EDAYS INTERNATIONAL E-COMMERCE CONFERENCE – MOSCOW, JUNE 4-5, 2015 7

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The basic drivers to mCommerce growth  

• High usage of smartphones in Russia 

• Increasing loyalty after successful purchases   

• International expansion of major online retailers 

• Growth of experiments among famous brands testing mobile advertising as a sales channel

Mobile users share in Russian WEB per month

*TNS WebIndex UI, Apr 2015, ALL RUSSIA 

EDAYS INTERNATIONAL E-COMMERCE CONFERENCE – MOSCOW, JUNE 4-5, 2015 9

 iVengo Mobile cases: conversion to purchases  

Igor EreminiVengo Mobile CEOie@i-vengo.com+7 495 669 96 60

EDAYS INTERNATIONAL E-COMMERCE CONFERENCE – MOSCOW, JUNE 4-5, 2015 10

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