Date post: | 21-Oct-2014 |
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Technology |
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September 2nd and 3rd 2010Dublin City University
ACADEM
IA
http://www.clarity-centre.org/iHCI2010/pdf/iHCI2010Proceedings.pdf
http://www.youtube.com/watch?v=LzVwjVTpslE
User-centric designmakes the world
go ‘round(And the cash flow in)
Mark CongiustaiHCI2010http://www.youtube.com/watch?v=oA1E3pmSuEQ
Greedisgood.
NOT
Designing gooduser experiencesrequiresempathy
Profit vs. Value
What is value ?
• Money• Time• Efficiency• Productivity• Success
• Happiness• Fun• Surprise• Serendipity• Satisfaction
able
Breakthrough innovation is incremental
“It is far better to adapt the technology to the user than to force the user to adapt to the technology.”
– Larry Marine
9 out of 10 doctors agree…
THE INTERNETSUCKS!
When everyone makes the same product what will
differentiate them?
When the interface is gone…
…all that’s left is the experience
2006 2007 2008 2009 2010
http://futureselfservicebanking.com/
All you need to know…• Creating value > Making money
(But making money is still pretty cool)
• You do not know more than your users(But it’s your job to know more about their needs)
• Make things as simple as possible(But not simpler)
• Good UX connects users with their environment(But…Well, no “but” for that one)
Thanks!