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Fitness 2.0
The opportunities and threats in online fitness
9th Annual European CongressDublin, October 23rd 2009
By Rasmus E. Ingerslev
Rasmus E. Ingerslev
> Co-founder of fitness dk
> Co-founder of DFHO (Danish Fitness & Health Org.)
> Founder of Wexer - online health club launched May ‘09
> IHRSA European Council member
> Several Board positions within the fitness industry
Web 2.0 Social Networking
The number of YouTube videos viewed per day
225,000 search results for fitness – 233,000 for exercise
3,000,000 tweets made daily!
300 million users
100 million in the U.S(1/3 of the entire U.S. population)
100 million in Europe
A World Of Opportunity
Also for the fitness industry!
120 million people are currently members of health clubs
Approximately 40 million of these are in Europe
More people are considering joining but do not because of:
The Health Club Industry
1. Time 2. Price 3. Intimidation
Taking Fitness To The Home
Exercise Videos
Trainers
Marketplace
News & Knowledge
HR & PR
What Does Executives Think?
STRETCH
BREAK!
The “competition”- what´s out there?
Where To Go?
Your members AND potential members are there. 2/3 of the Global Internet population visits social networks
Time Spent on social networks is growing at 10 times the overall internet rate and currently takes up 10% of all internet time
Save money!
Web 2.0 – Why get involved
93% of Social Media users believes that a company should have a presence in social media
85% think companies should interact
Web 2.0 - What Is Expected
One way communication
Irrelevant communication
Inactivity
Not monitoring (use e.g. Google Alert and addictomatic)
Web 2.0 - What To Avoid
Leader Or A Follower!Take part in the online innovation within fitness
Understand the online services and potential
Create your strategy
Utilize the online potential
Friend or Foe?