MEDIAPOWER

TRUTH

FREEDOMCOURAGE

INTEGRITY

IHSPA 2011 CONVENTION

to the 2011 IHSPA ConventionWELCOME

Welcome to the 2011 Indiana High School Press Association state journalism convention. For everyone here -- advisers, administrators, students -- we commend and thank you for your dedication to scholastic journalism.

The theme of this year’s convention, “Media Power,” was developed to showcase the many powers that today’s journalists possess. IHSPA’s core values of truth, integrity, freedom and courage serve as a basis for us to be able to inform our audience through print, broadcast and online.

Journalists have always had a great deal of power, but our responsibilities that accompany these powers have changed with the evolution of the Media. Many of us are now trying to integrate an online or broadcast component into our publications, giving us new ways to inform our audiences through a website, Facebook or other form of social media. Many of Friday’s workshops will help you improve the powers you already have and learn how to use your new powers the right way.

All write-off competitions will be held Thursday evening. Students not enrolled in competitions are invited to participate in a variety of activities, including karaoke and Wii, planned by the IHSPA Student Board. Competitions, activities and light refreshments will be held in the Napolitan Student Center.

Friday’s events will open with our keynote speaker, Indy channel 13 news anchor Scott Swan. Following his presentation, you will have the opportunity to participate in four 45-minute journalism workshop sessions led by a diverse group of experienced faculty. The day will conclude with the awards ceremony.

We hope you will enjoy this year’s convention as much as we have enjoyed planning it for you. Have fun!

-- IHSPA 2011 Planning Committee

Scott Swan is an anchor for WTHR Channel 13 News out of Indianapolis. He won five regional Emmys in 2011 for his previews of the Vancouver Olympics, a story about an inner city boxing program and a story about a tree and its effect on a community.

Throughout his career, Swan has won a number of regional Emmys, was given the National Headliner Award twice, was named “Best Reporter” by the Indiana

Associated Press Broadcasters Association and was given the prestigious Edward R. Murrow Award.

Swan has been able to travel the world during his career. He led the coverage leading up to the 2010 Vancouver Olympics and traveled throughout China to gather stories that ran during the 2008 Beijing Olympics. He was also able to anchor coverage of the 2006 Torino Olympics from Italy and the 2004 Athens Olympics from Greece. Some of Swans most notable stories include his coverage of Hurricane Katrina from Biloxi, MS and his story of a teacher who has sent more than 2,500 birthday letters to his current and former students.

Swan graduated with a broadcast journalism degree from Pepperdine University in 1985. He has worked for KTVX-TV in Salt Lake City, WISH-TV in Indianapolis, KITV-TV in Honolulu, KESQ-TV in Palm Springs, KHJ-TV in Los Angeles and Disneyland Broadcast Services.

Scott SwanKEYNOTE SPEAKER

Reserved for Friesen’s Ad

HOTEL CONDUCT• Rudeness to hotel guests and employees, excessive noise in all hotel areas, destruction of property, or any other inappropriate behavior is not acceptable and can lead to severe consequences for anyone involved.• Remember to keep your room key with you at all times.• Do not run from room to room.• Do not make prank phone calls.• Boys are not allwed in girls’ rooms; girls are not allowed in boys’ rooms.• Students should be in their rooms by midnight, making no excessive noise.• The possession or use of illegal drugs, including alcohol, by minors, is absolutely prohibited.• All students should be accompanied outside the hotel by at least one other student or adults at all times.

CONVENTION RULES• Wear your name badge at all times.• Remember that you are representing your school and should act accordingly.• Please be on time to sessions and avoid disrupting speakers.• Plan ahead: Map out your day in advance.• Be courteous; pay attention to speakers and be respectful.• Should individual students prove disruptive, IHSPA reserves the right to declare fees forfeited and send students home at the expense of their parents or guardians; breaking convetion rules will resule in disqualification from contests and forfeiture of awards.• Follow your lunch schedule!

Reserved for Friesen’s Ad

EXECUTIVE BOARDIHSPA

PRESIDENT:Chad Tuley (Scecina HS)

PRESIDENT ELECT:Rachel McCarver (Columbus North HS)

VICE PRESIDENT:Nicole Wilson (Carmel HS)

SECRETARY:Melissa Deavers-Lowie (Portage HS)

PAST PRESIDENT:Carrie Wadycki (Lake Central HS)

AT-LARGE:Robin Bilinski (North Wood HS), Jim Lang (Floyd Central HS), Bill Caulton (Chesterton HS), Julie Elston (Crown Point HS)

STUDENT PRESIDENT:Jon Ferguson (Floyd Central HS)

STUDENT VICE PRESIDENT:Michael Majchrowicz (Lake Central HS)

STUDENT AT-LARGE:Beatriz Costa Lima (Munster HS), Claire Gallman (Greenwood HS), Katie Kutsko, (Columbus North HS), Rachel Santos (Portage HS)

IHSPA EXECUTIVE DIRECTOR:Diana Hadley (Franklin College)

CONVENTION CHAIRS:Rachel McCarver, Nicole Wilson & Melissa Deavers-Lowie

AT A GLANCESchedule

REGISTRATION 7:30-8:30 a.m. Check in for convention in the Spurlock Center Lobby

KEYNOTE 8:30-9:30 a.m. Keynote Scott Swan in the Spurlock Center Gym

SESSIONS 9:45 a.m. to 1:30 p.m. Four rounds of sessions

CLOSING 1:45 to 2:30 p.m. Publications Awards Ceremony, closing in the Spurlock Center Gym

FIND YOUR SESSIONSession Types

General

Writing

Visual/Multimedia

Yearbook

SESSION ONE9:45 - 10:30

JCFA 103 GETTING STARTED ONLINETeresa White

TAKING YOUR PUBLICATION TO THE NEXT LEVELJanet McKinney

SMALL SCHOOL ROUNDTABLE “POWER PROGRAMS”Robin Bilinski

CONTEMPORARY YEARBOOKCOVERAGENancy Hastings

STORYTELLING TECHNIQUESScott Swan

FROM THE SOURCE’S PERSPECTIVETony Willis

MAKE YOUR MONEY COUNTRichard Maurer

COVERING PUBLIC POLICY AND POLITICS IN INDIANAJohn Krull and Leslie Stedman Weidenbener

JCFA 102

SHIRK 103

SPURLOCK 226

SPURLOCK GYM

HAMILTON 307

SPURLOCK 225

CHAPEL

NOTE: Students who registered for and are participating in the broadcasting on-site will meet in SHIRK 003 at the beginning of Session One. Plan to work on this assignment until the end of Session Four.

GETTING STARTED ONLINE

More and more publications are facing tightening budgets. Some just want to enter the 21st century. Whatever the reason, it’s important to know how to get started on the web in the right way.Presenter: Teresa WhiteLocation: JCFA 103

TAKING YOUR PUBLICATION TO THE NEXT LEVEL

You have a great publication (you think) but it’s just not winning the awards it deserves...come to this session to hear pointers on how to step your publication up a notch from a seasoned publications judge and adviser. Presenter: Janet McKinneyLocation: JCFA 102

SMALL SCHOOL ROUNDTABLE“POWER SCHOOLS”

Small schools don’t mean small journalism programs. Small schools don’t mean small journalism programs. If you want to know how to expand and empower your small staff to create a great publication, this is the session for you. Be ready to ask questions!Presenter: Robin BilinskiLocation: SHIRK 103

CONTEMPORARY YEARBOOK COVERAGE

It’s not all about Homecoming and Prom! It’s about capturing those moments that you may have forgotten when you read your yearbook in 20 years. Find out how to create a yearbook 2012-style.Presenter: Nancy HastingsLocation: SPURLOCK 226

KEYNOTE Q&A

If you liked what you heard at the keynotepresentation, come hear more in this session, where you’ll have a chance to ask questions. Presenter: Scott SwanLocation: SPURLOCK GYM

FROM THE SOURCE’S PERSPECTIVE

As a reporter, you may be nervous going into a big interview, but have you ever thought about how your source may feel? This session will provide information, tips and insights regarding what a source expects from a reporter. Beginning reporters as well as those who want their hone their interviewing skills would benefit from attending this session.Presenter: Tony WillisLocation: HAMILTON 307

MAKE YOUR MONEY COUNT

Money, Money, Money! Learn from a yearbook representative how to plan your budget for the year and survive.Presenter: Richard MaurerLocation: SPURLOCK 225

COVERING PUBLIC POLICY AND POLITICS IN INDIANA

Believe it or not, political news IS news that your school can use, especially with a presidential election coming up. In this session, hear from two seasoned political reporters on how to make this kind of coverage work for your school.Presenter: John Krull and Leslie Stedman WeidenbenerLocation: CHAPEL

General Writing Visual/Multimedia Yearbook

SESSION TWO10:45 - 11:30

CHAPEL WRITING FOR THE WEBMegan McNames

LEADING THE WAYLaura Moore

WHERE THE HECK IS THAT PICTURE?!Jeff Gabbard

PUBLIC RELATIONS VS. JOURNALSIMMark Shoup

12 TRENDS FOR 2012Susan Taylor

TIPS FROM A PROKathleen Quilligan

FINDING FRONT PAGE NEWS WITH MEANINGTerry Nelson

JCFA 102

SHIRK 114

JCFA 103

SPURLOCK 225

HAMILTON AUDITORIUM

HAMILTON 307

WRITING FOR THE WEB

If your publication is online, you need to learn how to write for your audience. They’re not expecting a newspaper, so why write like it? Learn the tips and tricks for presenting information via the web. Presenter: Megan McNamesLocation: CHAPEL

LEADING THE WAY

Sick of staff members not pulling their weight or getting in fights every time you turn around? Come to this session to learn how to please the crowd and still stay sane. (For students)Presenter: Laura MooreLocation: JCFA 102

WHERE THE HECK IS THAT PICTURE!?

Organization is a challenge for many staffs, especially when you’re dealing with hundreds (no, thousands!) of pictures. Come hear from a veteran adviser how you can get your staff organized and never lose another great photograph.Presenter: Jeff GabbardLocation: SHIRK 114

PUBLIC RELATIONS VS. JOURNALISM

Public Relations and journalism are closely related but actually serve two very different purposes. Learn how to use the journalism skills you’ve learned in high school for a possible future major.Presenter: Mark ShoupLocation: JCFA 103

12 TRENDS FOR 2012

If you’re looking for ways to be trendy and “up” with current design demands in your yearbook, you don’t want to miss this session. You’ll leave with ideas and inspiration that will shake your staff up and make your book shine!Presenter: Susan TaylorLocation: SPURLOCK 225

TIPS FROM A PRO

If you’re thinking about a career as a professional journalist, this is just the session for you! Hear some reporting tips and strategies straight from a pro that you can use to take back to your own publication. Presenter: Kathleen QuilliganLocation: HAMILTON AUDITORIUM

FINDING FRONT PAGE NEWS WITH MEANING

Stick your soft marshmallow news stories between a pair of graham crackers and a Hershey’s bar, today’s students demand and require news with some meat; something that impacts their high school world. Let’s learn how and where to find news that is timely and important, and how to identify multiple, credible sources to interview. It’s the menu for a real student publication.Presenter: Terry NelsonLocation: HAMILTON 307

General Writing Visual/Multimedia Yearbook

SESSION THREE11:45 - 12:30

CHAPEL MAKE YOUR MEDIA SOCIALMegan McNames

YOUR YEARBOOK’S NOT WORTH $50Alan Swank

KEEPING YOUR STAFF ON TRACKLaura Moore

HEAR IT FROM A COLLEGE STUDENTAnna Kaiser

DON’T BURY IT YET; JOURNALISM ISN’T DEADSheila Kennedy

STORY IDEAS AND ANGLESKathleen Quilligan

THE WHOLE STORYRon Johnson

DON’T WASTE ‘EM, USE ‘EM!Eric McMarty and Becca Grober

JCFA 103

JCFA 102

SHIRK 114

SPURLOCK 225

HAMILTON AUDITORIUM

HAMILTON 307

SPURLOCK 226

MAKE YOUR MEDIA SOCIAL

Facebook isn’t just for updating your photos from the weekend or catching up on the latest gossip. Learn how to utilize social media to benefit your publication. Presenter: Megan McNamesLocation: CHAPEL

YOUR YEARBOOK’S NOT WORTH $50

The focus of this interactive session is on overcoming the challenges that a yearbook staff faces in creating a book that appeals to a wide range of buyers. Strategies for expanding the coverage in the book with an emphasis on the academic section will be presented. The goal is to develop ways to move from just more pictures to more people pictured.Presenter: Alan SwankLocation: JCFA 103

KEEPING YOUR STAFF ON TRACK

Deadlines and drama! Learn how to deal with both in this session revolving around staff motivation and management. (For advisers) Presenter: Laura MooreLocation: JCFA 102

HEAR IT FROM A COLLEGE STUDENT

Thinking of pursuing journalism in college? Hear from a Ball State University journalism student who will answer all of your questions from how to get involved with publications to how to make a name for yourself in a pool of journalists. Presenter: Anna KaiserLocation: SHIRK 114

DON’T BURY IT YET; JOURNALISM ISN’T DEAD

If you’ve heard that journalism is a dying profession, you’ve heard wrong! Journalism isn’t going away, it’s just evolving. Want to know how you can be competitive in an ever-changing journalism field? This is the session for you. Presenter: Sheila KennedyLocation: SPURLOCK 225

STORY IDEAS AND ANGLES

Regardless of the size of your school, there are stories everywhere you look. Come hear from a professional journalist about how to narrow down and define your publication’s stories in this session. Presenter: Kathleen QuilliganLocation: HAMILTON AUDITORIUM

THE WHOLE STORY

Putting together a newspaper or yearbook is about more than just stories or just design -- it’s about merging content and design in a way that is appealing to the reader. In this session, expect to hear information on how to utilize contemporary design elements to complement the visual and written message of your publication. Presenter: Ron JohnsonLocation: HAMILTON 307

DON’T WASTE ‘EM, USE ‘EM!

Your photographers take dozens of great photos, but you can usually only fit one or two alongside a story. In this session, you’ll learn how to use inexpensive software anyone can use to create slideshows and audio slideshows you can shore online.Presenter: Eric McMarty and Becca GroberLocation: SPURLOCK 226

General Writing Visual/Multimedia Yearbook

SESSION FOUR12:45 - 1:30

JCFA 102 YEARBOOK COVERAGEJulie Elston and Lisa Keene

JOURNALISM ETHICSJack Dvorak

TWICE AS NICEBill Caulton

REDEFINE YOUR PUBLICATIONBrian Hayes

FEATURIZE THISTeresa White

PAUSE BEFORE YOU POSTSusan Taylor

MONEY MATTERSSusan Taylor

HAMILTON 307

SHIRK 114

SPURLOCK 226

JCFA 103

SPURLOCK 225

CHAPEL

YEARBOOK COVERAGE

Coverage should be more than just a word in your school’s dress code. Your publication should do what no other can do as well – cover the events, concerns, and history of your school in a way that connects to your readers. This session will give you tips on “dressing up” the coverage of your publication. Presenter: Julie Elston and Lisa KeeneLocation: JCFA 102

JOURNALISM ETHICS

Covering the big story is important, but covering it ethically is even more important. Learn how to make sure you’re on the track to cover your school and community the right way. Presenter: Jack DvorakLocation: HAMILTON 307

TWICE AS NICE

It’s great to get everyone in the yearbook, but why not set your goal even higher? In this session, you’ll learn how to get every student in your book---twice. Presenter: Bill CaultonLocation: SHIRK 114

REDEFINE YOUR PUBLICATION

When was the last time you really took a step back and analyzed the wants and needs of your student audience? Why is it even important? Come to this session to discuss how your student body plays a critical role in the production and evolution of your student publication. Presenter: Brian HayesLocation: SPURLOCK 226

FEATURIZE THIS

Putting a face on your story isn’t always easy, but this session will leave you with tips, tricks and suggestions for showing your readers just who, exactly, they’re reading about. Presenter: Teresa WhiteLocation: JCFA 103

PAUSE BEFORE YOU POST

Social media isn’t going anywhere and if you aren’t already using it on your staff, you should be. Be careful, though, because there’s a right and a wrong way to utilize this powerful sales, marketing and idea-generating tool! Presenter: Susan TaylorLocation: SPURLOCK 225

MONEY MATTERS

In this session learn how to professionalize your business practices and increase advertising revenue for both your yearbook and newspaper. Whether your school is large or small, this session will send you home with practical tips you can bank on. Presenter: Lisa MorrisLocation: CHAPEL

General Writing Visual/Multimedia Yearbook

LUNCH SCHEDULEMMM...FOOD

CONVENTION SHIRTBUY YOUR OFFICIAL IHSPA

Pick up your shirt for only $10 at the IHSPA Vendor Table.

“More Than Words” and “IHSPA” t-shirts are also available!

Do you want to display your Media Power? Now is your chance!

Purchase one of five “Media Power” designs, including “Truth,” “Integrity,” “Courage,” “Freedom” and “Media.”

Join us in the cafeteria for a quick bite to eat in between the action!

Food will be offered during sessions three and four. Choose ONE of these sessions as your lunch break.

Special thanks to...Franklin College

Pulliam School of Journalism

Friesens Yearbooks

IU High School Journalism Institute

Ball State University Department of Journalism

BSU Journalism Workshops

Indiana University School of Journalism

WTHR Channel 13

Nicole Wilson, Rachel McCarver & Melissa Deavers-Lowie

Sarah Verpooten & Carrie Wadycki

Chad Tuley & Jim Lang

William Bridges

All speakers, judges and vendors

Jostens

VENDOR TABLESBall State UniversityFranklin CollegeFriesensHerff JonesHeron PrintingBalfour Taylor

Indiana UniversityJostensWalsworthIUPUI School of Public and Envionmental Affairs

10:45 a.m. - MEMBERSHIP MEETINGBranigin Room - Executive board elections and scholastic journalism happenings. (Located on the second floor of the Napolitan Student Center)

11:45 a.m. - ADVISER LUNCHEONBranigin Room - Celebrations and conversations with advisers from across the state. (Located on the second floor of the Napolitan Student Center)

ADVISER HOSPITALITY ROOMWelles Suite - Meet with other advisers throughout the day. (Located on the second floor of the Spurlock Center)

GATHERINGS TODAY’S MEMBERSHIP

IMPORTANT DATESNOV. 15, 2011 - Yearbook Hoosier Stars DueJAN. 31, 2012 - Newspaper Hoosier Stars DueFEB. 15, 2012 - Student Journalist of the Year Portfolios DueMARCH 7, 2012 - First Amendment Symposium

FOR MORE INFORMATION, CONTACT:

Diana Hadley, IHSPA Executive Officer317-738-8199

dhadley@franklincollege.edu