ONE MILLION PUSH-UPS IN ONE DAY

SPONSORSHIP OPPORTUNITY

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EVERY PUSH-UP COUNTSEVERY DOLLAR COUNTSEVERY YOUTH COUNTS

BE A HERO TO YOUR CREATIVITY

STRONG AT THE CORESTRONGER IN THE COMMUNITYThe authentic culture at the iHuman Youth Society is one of acceptance, openness and a genuine willingness to support youth.The focus is to offer youth opportunities to meet with iHuman professional staff and other social agency personnel as required, toengage in harm reduction activities, and participate in arts-relatedactivities that foster positive self-worth and encourage reintegration into the community.

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On September 20, 2014 a very uniqueevent will take place at Northlands EXPO.Edmontonians will be doing one millionpush-ups in one day. On that day 1,000 peoplewill be doing 1,000 push-ups each. Somethingthat’s never been done before on planet earth.We will be raising $1 for every push-up we do.Our collective goal is to raise $1 Million forthe iHuman Youth Society.

SPONSORSHIP OPPORTUNITY

ONE MILLION PUSH-UPS IN ONE DAY

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EXECUTIVESUMMARYiHUMAN: MISSION STATEMENTiHuman's mission is to work with traumatized youth whoexhibit high-risk lifestyles. We promote their reintegrationinto the community through social support, engagementand outreach programs involving crisis intervention, artsmentorship and life-skills development.

Through iHuman, youth are finding their own identity, becoming more empowered, and creating their own compelling future.

WHY DO 1 MILLION PUSH-UPS?Why? Because personally committing to do 1,000 push-upsin one day (with about 1,000 other people) and wantingto make a difference in the lives of others who are facingsome very difficult realties – is way easier than...

Being a youth, living rough on the streets, struggling tosurvive dysfunctional, often cruelly abusive families.Being ignored or abandoned by those entrusted with yourcare and living in a dangerous world where violenceagainst you is an everyday fact of life, where health care,education and opportunity are distant dreams, where social services are not accessible.

HOW CAN YOU HELP?As a first year event we need a “bit of a push” andsome solid financial support to compliment ourdedicated team and committed sponsors to date.

The project will achieve four important objectives,wrapped into an authentic theme that will helpmake you and our city stronger. Through a unique partnership of community building, 1,000+ Edmontonians will come together and do what hasnever been done anywhere in the world – one million push-ups delivered through an excitingcommunity engagement strategy and a highlymemorable event leading to a world record!

– We have four unique “Hero Sponsorship”opportunities for your consideration plus a “TitleSponsorship” opportunity where you can obtainnaming rights, which will bring you recognition on anational level.

– Reach a diverse audience and help bringcommunities together in a unique way.

– The CTV media challenge will garner engagementand extended media reach.

– Flash mob, fitness and wellness workshops.

– 12,000+ people pledging and supportingparticipants via engaging website and impactfulsocial media strategies and challenges.(approximately 1,900* participants)

– Strong experienced team in place to deliver theproject and event with sponsors already committed.

*Based on 700 individual participants each doing 1,000 push-upsand 300 teams of 4 people doing 250 each.

COST EFFECTIVEiHuman is one of the most cost-effectivenot-for-profit organizations in the province.Keeping one high-risk youth off the streetsin Edmonton saves the government and taxpayers $146,000 or more per year. (iHuman has 500+ youth registered with the program).

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MAKE SOMETHING STRONGEVERY PUSH-UP COUNTS 1 million push-ups is a very Edmonton thing to do – plus it’s an awesomeopportunity to get fit, have fun and make a difference. By helping others wealso help ourselves, the result being a safer, caring and productive society.

This project will bring together every walk of life in the city, building positive links within and between communities in Edmonton. It will alsoplay a vital role in developing an individual’s potential and self-confidence.Doing 1,000 push-ups individually is a challenge, overcoming that challenge will reinforce the notion that helping others makes you strong!

EVERY DOLLAR COUNTSThe money raised will help equally support iHuman’s ongoing operationalneeds as well as our All In! Edmonton Capital Campaign, which has the objective of building a permanent home for your youth and long term stability. (please visit www.heroesneedapply.org for more information).

Securing a permanent home (our 22,000 square foot studio facility renovation) will allow us to deliver our essential services with more continuity and stability for our clientele – leading to a stronger inner city,committed community engagement and a safer, caring productive society.

EVERY YOUTH COUNTSiHuman never gives up. We never turn a youth down.

iHuman works with traumatized youth who live rough on the streets andhave seemingly lost everything. We use creativity and authentic care as a tool that can empower disenfranchised youth with belief in themselves and the ability to contribute back to the community.

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In 1997, a few Edmontonians came together to solve a problem:there were too many neglected and abandoned young peopleon the streets. Some were homeless. Others battled addictionsand mental illness. The route into crime was too easy. And there was no existing model that worked well to solve this problem.

So iHuman Youth Society built an alternative model that wasmore attractive, more powerful, more Edmonton: we built it oncreativity. Making Something. iHuman invites and helps youngpeople to find new directions in their lives through caring, artistic expression and authentic life-skills development.

iHuman has helped hundreds of youth whohave beaten the odds, broken the cycle andbecome healthy members of our community.

YOU NEVER KNOW WHO NEEDS YOU. GOOD ENERGY

IS CONTAGIOUS.

iHUMANYOUTHSOCIETYBE A HERO TO YOUR CREATIVITY

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TEAMWORK

FITNESS HEROES

COMMUNITY HEROES

EDUCATION & GEN Y HEROES

BUSINESS HEROES

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2

3

4

250

250

250

250

Fitness Studios,Personal Trainers,Amateur & ProfessionalAthletes, Health Freaks, Cross-Fit, BodyBuilders, Yoga, Pilates.

Police Officers,Paramedics,Firefighters,Enlisted Men & Women,City Employees,Non-Profit Volunteers.

Students, Teachers,Professors, EducationLeaders, U of A, MacEwan University,NAIT, Concordia, Youth Athletes.

All Professional Corporations, Legal, Accounting, Consulting,Entrepreneurs, Chamberof Commerce, BusinessAssociations, Construction Industry.

1. Raise needed funds and increaseawareness for iHuman Youth Society.

2. Promote the importance of preventativehealth care. (Health Care Starts atHome!). Help grow the fitness industry.

3. Make it easy for everyone to helptraumatized youth and connectwith community.

4. Connect with people from allbackgrounds and walks of life.

4 FOUR CORE OBJECTIVES

4 PARTICIPATING GROUPSOUR STRATEGY TO GET 1,000 PEOPLEThe goal is to get approximately 250 people per group

Each group will have several team leaders driving a “wee-bit” of fun competitive spirit, motivational goals, participation and incentives. (I’m sure you don’t want yourgroup getting its butt kicked by a bunch of guys and girls inbusiness suits or 18 year old jocks – do you?)

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ONE PUSHUPS

1,000PEOPLE

1,000PUSH-UPS

x $1,000,000PUSH-UPS

=Former Edmonton Mayor

Stephen Mandel’s greatest legacyteaches all of us that a city is only

as strong as the voice of its most vulnerable youth.

“A city and its future are only as strongas the vision and opportunity that wehave provided for our young people.

They are our future – but only if westand up together and make sure thatnot one youth will ever be left behind.”

Doing one million push-ups in one daywill give our youth a voice and

the world a reason to listen.Plus it’s a very very

Edmonton thing to do!

So...what are you waiting for ARNOLD?Break out the protein

powder, drop and do 25.

Grrrrr.

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MAK

E SOM

ETHI

NG ST

RONG

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FLASHPUSH-UPMOB

EVENT BACKGROUNDThe main purpose of this inaugural 1 Million Push-up event is tohelp iHuman Youth Society raise funds and awareness. We areplanning for it to become an annual event that will increase reachand expand audience engagement.

There have been numerous fundraising events staged throughoutthe world using push-ups as a way to raise funds for charity.However, there has never been an event where one city or onegroup has attempted 1 million push-ups in one day. The idea wasfostered by Steven Csorba, a cancer survivor and well known elitesoccer coach/community champion who has participated in manypush-up fundraisers. The motivation to attempt 1Million push-ups inone day comes from the community strength that defines the peopleand City of Edmonton.

ACTIVITIES PLANNED FOR THE EVENT INCLUDE:– High energy motivational atmosphere.

– iHuman youth performing live music.

– Colour coded participant zones with a central stage and live projection streaming, hosted by a celebrity MC.

– High performance zone. Competitions with the fastest participantsto make 1,000 push-ups. Gender and age specific youth groups i.e.fastest over 20, over 30, over 40, over 50, etc.

– A fun competition for the most creative wacky push-up outfits.

– Guest celebrities and motivational speakers at important timing points

– Motivational banners displayed with the top “My 10 Reasons Why”

– Recognition for the top fundraisers with close circuit camera,providing live participant action as well.

THEEVENT

FLASH PUSHUP MOBwill take place on June 7 to

increase awareness, engagement and excitement.

Our media partners will captureand showcase the events

(TV mainstream and social media audiences)

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MEASURESOFSUCCESSEVENT OBJECTIVESThe success of the event will be measured by the number of participants, dollars raised,new supporters, media awareness, and other variables. Our goal is to raise $1 Million foriHuman over the course of four months. Funds will be collected both offline and online asthey are pledged towards each participants goal. This will commence once the website islaunched via a flash push-up mob and media event (scheduled for June 7, 2014).

The event has the following core objectives.

– To raise $1 Million and awareness for iHuman.

– To promote the benefits of preventive health care via healthy active lifestyles and engage the fitness community in a big and meaningful way.

– Make it easy for everyone to get involved via our community partnership team, byimplementing outreach teams and social media engagement challenges.

– To connect people from all backgrounds and walks of life. This event will bring fourdiverse participating groups together to break a world record.

We will measure our success with the following tools:

– Our website will allow iHuman (via back end office tools) to automatically issueCRA compliant tax receipts for all online and reconciled offline donations.

– Our social media dashboard will allow us to consolidate all social media activityand report metrics of organic engagement and feedback.

– Our stewardship team will allow us to provide recognition and thanks to allparticipants. There will be a feedback mechanism that will allow us to capturerecommendations to improve and enhance next year's event.

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Community Partnerships: Mary Sturgeon, (Make Something Edmonton)

Volunteers Coordinator: Jill Didow, (Executive Director RCF)

Sponsorship Coordinator: Gord Syme, (Conroy Ross)

Stewardship Coordinator: Jason Bakdashe, (TransparentC)

4 Participating Groups Leaders: (Team Based leadership)

Note: Please refer to our organizational chart for more information regarding coordination, phased implementation, participant recruiting strategies and target milestones.

EVENT ORGANIZERSWe have assembled a strong, experienced and motivated team to deliver this project and event. Our team members have organized, supported and delivered many successful events utilizing exceptionalorganizational skills, leadership and powerful user- friendly technology to engage and crowd-sourceparticipation and funds.

Project Leader: Steven Csorba (iHuman)

Communications: Vania Asenova (B5)

Strategic Advisor: Jared Smith - (Incite)

Public Relations: Julianna Veldtman (WhiteBox)

Social Media: Pamella Heikel (EllaSaid)

Online Website & Marketing: (LIFT Interactive)

Media Partnerships: (CTV Edmonton)

Event Support: (Northlands Edmonton)

OURTEAMDuring the last ten years, Vania has managed a variety of eventsincluding conferences, grand openings, diplomatic gatherings,and galas. From guests lists of 50 to 1000 her expertise is increating extraordinary events that leave lasting impressions.Some of her most prominent events include:

• CN AGM Reception• River City Round Up Festival• Design Q Grand Opening• IABC Edmonton Capital Awards Gala• Grant Thornton Corporate Event• Wine & Beyond Grand Opening• Aboriginal Business Association Media Launch• Avison Young Client Appreciation Event• Sandy Lane Auto 40th Anniversary Event• Pacific Spas Grand Opening • Star Wars Identities Media Launch• Full House Lottery Launch• Trina Hodges Realty Garden Soiree• Regency Developments “Half way to the top” Event• Qualico Developments Holiday Gala• Connect Homes Grand Opening• Averton Homes Grand Opening

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VANIA ASENOVAProject Role: Communications Strategist/Event Manager

Vania will provide strategic guidance, event planning andpublic relations support throughout the planning process.

Profile: Vania is an accomplished communications professional with extensive experience in integrated marketingcommunications and corporate event management. Prior tolaunching her own company B5 Communications, Vaniaworked as a project consultant for one of Alberta's top advertising agencies where she managed multifacetedpublic relations campaigns for private and government clients.

Vania holds a diploma in Public Relations from MacEwanUniversity and a Bachelor of Arts degree in Literature. Her work in the company focuses on events management, strategic PR planning, branding, and media relations. In July 2013 she was appointed as the president of the Edmonton Chapter of the International Association of Business Communicators (IABC).

STEVEN CSORBAProject Role: Project Leader

Steven will provide strategic direction, dynamic teambuilding, develop the brand communication materials anddeliver exceptional value to everybody involved.

Profile: Steven is an award-winning brand communicationmanager and strategist whose visionary work has been recognized by the Smithsonian Institute. He has over 20years of experience managing internal processes, teamsand workflow for complex new media, internet and brand communication projects that have been required to meetthe business objectives for a wide range of local and international clients in public, private, and government sectors including Xerox, Apple Computers, The Departmentof National Defence and The Olympic Games.

He implements and maintains systems and procedures that ensure the efficient and successful delivery of everyproject from start to finish and will ensure that your project maintains the highest standard of design and communication excellence.

http://liftinteractive.com

www.b5communications.ca

http://whiteboxcommunications.com

www.ihuman.orgwww.heroesneedapply.org

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OURREACH EXPECTED PARTICIPANTS 1,900EXPECTED EVENT SPECTATORS 1,000

EXPECTED DONORS PLEDGING FUNDS 12,000EXPECTED MEDIA IMPRESSIONS 500,000

WE CAN DO THIS EDMONTON!

Let’s be the first city in the world that does 1 million push-ups in one day! A greatway to help iHuman youth, to make ourcommunity and city stronger, to get fit andhave fun!

++

FITNESS HEROES

COMMUNITY HEROES

EDUCATION & GEN Y HEROES

BUSINESS HEROES

250+participants 4,000+ supportersFitness Studios.Personal Trainers.Amateur & ProfessionalAthletes, Health Freaks, Cross-Fit, BodyBuilders, Yoga, Pilates,

Students, Teachers,Professors, Leaders.U of A, MacEwan University, NAIT, Concordia, Youth Athletes

All Professional Corporations, Legal, Accounting, Consulting,Chamber of CommerceEntrepreneurs, Business Associations, Construction Industry

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250+participants 4,000+ supporters

250+participants 4,000+ supporters

250+participants 4,000+ supporters

SOCIAL MEDIA

Facebook, Twitter,

25,000+ followers

Police Officers,Paramedics,FirefightersEnlisted Men & Women,City & Provincial Employees,Non-Profit Volunteers.

Fitness Studios,Personal Trainers,Amateur & ProfessionalAthletes, Health Freaks, Cross-Fit, BodyBuilders, Yoga, Pilates,

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SPONSORSHIPOPPORTUNITYA key priority for a socially responsible business is to develop and maintain strong and mutually beneficial relationships with its community. By supporting the 1Million push-up challenge and becoming a sponsor, youwill benefit from connecting with an extensive network ofparticipants, supporters as well as the attention the challenge will receive with the general public and media.

At its core, the 1Million Push-up event epresents a uniqueopportunity that will showcase the collective power ofcommunities to come together and help youth facing verydifficult realities.

As an inaugural project we would like to build a strong foundation so that the experience is one that will garner positive international attention for our city – defining Edmonton as a place where you can “Make SomethingStrong. In addition, we believe it will become an annualmarquee fundraising and community building event thatwill inspire and empower the lives of everybody it touches.

The challenge supports health and active living, fosterssocial partnerships and will help build healthy, sustainableinner city communities that will empower youth to improvetheir quality of life and enable them to reach their full potential – no matter how difficult their challenges may be.

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$1Million: Presenting Sponsor (needed) – The project and event is named after your company.– Dollar for dollar match up to $1Million.

$20,000 X 4 Groups Sponsors✪ FITNESS HEROES GROUP SPONSOR $20,000* (needed) ✪ COMMUNITY HEROES GROUP SPONSOR $20,000* (needed) ✪ EDUCATION & GEN Y GROUP SPONSOR $20,000* (needed) ✪ BUSINESS HEROES GROUP SPONSOR $20,000* (needed)

$15,000– 1 Venue Sponsor: Northlands $15,000 secured– 1 Audio Visual Media Stage Presentation Sponsor $15,000* (needed) – 1 Apparel Sponsor. T-shirts for participants $15,000* (needed)

$10,000– 1 Lead Media Sponsor: CTV Edmonton secured– TV commercial production sponsor (needed) – Print Media Sponsors (needed) – Radio Media Sponsors (needed) – Social Media Sponsor to match “Likes & Follows” at $1 each (up to $10K) (needed)

$5,000– 1 Water Sponsor* (needed) – 1 Event Promotional Materials Printing Sponsor* (short-run sponsor (offset needed)

secured) – 1 Motivational Sponsor*. Incentive-based prizes for the top fundraisers (needed)

and teams as well as to cover off costs associated with hanging and printing motivational banners at the event.

$2,000– 1 Flash Push-up Mob Sponsor* (needed)

In-Kind Sponsorship Opportunity

If your company is able to provide in-kind sponsorship of the items needed above, then you would receive the benefits and recognition commensurate with each level of sponsorship.

*Any and all surplus cash funds remaining from sponsorship as a result of in-kind givingwill be directly donated to iHuman to support both their operational and capital project needs.

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FITNESS HEROES

COMMUNITY HEROES

EDUCATION & GEN Y HEROES

BUSINESS HEROES

1

2

3

4

FITNESS HEROES GROUP SPONSOR $20,000

– 25 motivational ceiling banners w/exclusive logo in the FH Event Push-up Zone – One big exclusive logoed banner in the Event Push-up Zone– Prominent exclusive logo on the group color coded t-shirt – Introducing group’s team leaders at the event– Exclusive logo on each color coded web page – Exclusive mention at fitness & motivational workshops

COMMUNITY HEROES GROUP SPONSOR $20,000

– 25 motivational ceiling banners w/exclusive logo in the CH Event Push-up Zone – One big exclusive logoed banner in the Event Push-up Zone– Prominent exclusive logo on the group color coded t-shirt – Introducing group’s team leaders at the event– Exclusive logo on each color coded web page – Exclusive mention at fitness & motivational workshops

EDUCATION and GenY GROUP SPONSOR $20,000

– 25 motivational ceiling banners w/exclusive logo in E&GH Event Push-up Zone – One big exclusive logoed banner in the Event Push-up Zone– Prominent exclusive logo on the group color coded t-shirt – Introducing group’s team leaders at the event– Exclusive logo on each color coded web page – Exclusive mention at fitness & motivational workshops

BUSINESS HEROES GROUP SPONSOR $20,000

– 25 motivational ceiling banners w/exclusive logo in the BH Event Push-up Zone – One big exclusive logoed banner in the Event Push-up Zone– Prominent exclusive logo on the group color coded t-shirt – Introducing group’s team leaders at the event– Exclusive logo on each color coded web page – Exclusive mention at fitness & motivational workshopss

YOUR LOGO HERE

BusinessHeroesYOUR LOGO

HERE

YOUR LOGO HERE YOUR LOGO

HERE

EXAMPLE OF EXCLUSIVE LOGO PLACEMENT: BUSINESS HEROES GROUP SPONSORSHIP

HEROSPONSORSHIPLEVELS

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Bronze Silver Gold Platinum Hero Title

$2,000 $5,000 $10,000 $15,000 $20,000 $1,000,000

Event is named after your company. ✪Recognition on all media promotions, print,broadcast and social media (to be sized by sponsor level).

✪ ✪ ✪ ✪ ✪✪✪✪ ✪Name or logo on participant t-shirts (to be sizedby sponsorship level). ✪ ✪ ✪ ✪ ✪✪✪✪ ✪Named as the Presenting Title Sponsor orGroup Sponsor before, during and after theevent and featured prominently at the afterparty (to be sized by sponsor level).

✪✪✪✪ ✪Logo on the event website (to be sized by sponsorship level). ✪ ✪ ✪ ✪ ✪✪✪✪ ✪Rotating banner or ad on homepage of eventwebsite with link to your company website. ✪ ✪ ✪✪✪✪ ✪Logo on all event day motivational banners. ✪Logo on 25 event day motivational banners inthe group section area you sponsored. Logoalso on big banner marking your sponsoredgroup’s push-up zone.

✪✪✪✪ ✪

Logo on event day banners. ✪ ✪ ✪ ✪10 sponsor area-parking passes. ✪ ✪ ✪ ✪First right of refusal for sponsorship level offuture events. ✪ ✪ ✪ ✪Exclusive mention at fitness and motivationalworkshops. ✪✪✪✪ ✪Program Advertisement Page. 1/4 page half-page Full-page Full-page Full-page Double-page

spread

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TOGETHER:WEWILLBESTRONGER

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YOUR BENEFITS AS A SPONSOR– This project will bring together every walk of life in the city, building

positive links within and between communities in Edmonton.

– Opportunity for your employees to participate and get fit, have fun andmake a difference.

– Reach a diverse audience and help bring the collective power ofcommunities together in a unique way and help youth facing very difficult realities.

– Build spirit and sense of dynamic and healthy communities.

– Be a part of the global visibility and the positive international attention thatwill showcase Edmonton as a place where you can “Make Something Strong.

– Expand your network and create new business development opportunities.

– Inspire future generations, making you and our city stronger.

– Tap into the networking power of our 4 main participating groups.

– 12,000+ people pledging and supporting approximately 1,900* participants.

– An opportunity to contribute to neighbourhood renewal and make apositive difference to health, crime, employment and education in deprivedcommunities such as our inner city.

– *Based on 700 individual participants each doing 1,000 push-ups and 300 teams of 4 people

doing 250 push-ups each equals 1,900 total participants.

10 Reasons Whymy

1. _______________

2. _______________

3. _______________

4. _______________

5. _______________

6. _______________

7. _______________

8. _______________

9. _______________

10. _______________

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TRAININGBENEFITSDOING 1,000 PUSH-UPS TAKES JUST AS MUCH MENTAL STRENGTH AS IT DOES PHYSICAL STRENGTH.

MAKE EACH SET OF 100 PUSH-UPS PERSONAL AND “OWN THE OUTCOME”.Break 1,000 push-ups into 10 sets of 100 with each set counting for something special like doing 100 for your mom or dad or someone who inspired you – or 100 for your children or a special friend. Whatever your 10 reasons are, they all count. 10 good reasons to help others in need will help motivate you to take on the challenge and overcoming adversity – which is the true definition of success and your character.

SPONSORME!Sponsor me $25 and I’ll drop and do 25 push-ups,

$100 then you can really make me suffer and I’lldo 100 just for you! In total I need to raise $1,000

(or more) so whatever you can give will all add up tosomething big that will support a great cause and

something that’s never been done before on planet earth.

Join me and do a 1,000 push-ups yourself!

Are you a fitness buff or just getting in shape? Join ourteam and be a part of something ridiculously awesome.

If you are super-fit go for a 1,000 or get 3 peeps anddo 250 each as part of a small team collective.

Please do something – whatever is easier. I’m just saying, sponsor my push-ups and give us a bit

of cash to help iHuman or join the“push-up party” and make Rocky proud!

A HEALTHY MIND EQUALS A HEALTHY BODY

WHAT ARE THE PHYSICAL BENEFITS OF PUSH-UPS? Push-ups allow you to train and build stability in a varietyof muscle groups. This can help you avoid injury duringday to day activities or other forms of athletic training,particularly if you perform push-ups the right way.

Push-ups are commonly used as a strength building exercise. You perform push-ups by placing yourself in ahorizontal position balancing on the hands and toeswhile facing down, then using the arms to raise andlower yourself. This may also be known as a press up.Physical education or civilian athletic training will frequently incorporate push-ups into their routine.

Push-ups also help to train the midsection of the bodywhile strengthening the core.

– Upper Body Conditioning– Core Strength– Increased Bone Mass– Increased Metabolic Rate– Improve Posture– Push-ups protect your body from injury– Push-ups boost your cardiovascular health

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Want to learn more and join one of our 4 teams, then please visit our website.Need to connect with us because your company wants to do something superneat like becoming a sponsor, volunteer or get an inside scoop for a mediainterview – please contact the super duper people below.

Project LeaderSteven Csorbat: 780.966.6010steven@ihuman.org

Event Management/CommunicationsVania Asenovat: 780.221.6006vasenova@b5communications.ca

WWW.ONEMILLIONPUSHUPS.CA

OURSPONSORS

B5 C O M M U N I C A T I O N S