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IIA of IL Convention 2012 Keynote Presentation

Date post:22-Jan-2015
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How Independent Insurance Agents Generate New Business Revenue From Online Activities.
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  • 1. Finding Success Online How Independent Insurance AgentsGenerate New Business Revenue From Online Activities

2. I am Ryan Hanley Insurance Producer, CIC The Murray Group Insurance Servicers, Inc Creator/Editor www.RyanHanley.com Author The Social Tools Book Producer The Content Warfare Podcast 3. I Am Jason Cass Married w/ two sons Owner of JDC Insurance Chairman of National YACfor Big I Original CAP Task Forcemember ACT liaison to theNational YAC IIA of IL YAC member 4. Ground Rules Ask lots of questions Even dumb questions We dont expect you to be an expert Be prepared for our honest opinion You can always follow up with us We may go on a tangent It will always be relevant We dont care if you email or send texts You dont have to ask us to go the bathroom 5. Myths About Selling Online Internet Shoppers Buy on Price If we dont treat our product like a commodity theywont buy it like a commodity We Need To Be On Every Social Media Site to beSuccessful Success online is about becoming a valuable resource Consumers Need Our Expertise The information gates to our knowledge have beenunlocked 6. Common Objectionsto Social Media We work on referrals So does the Internet It takes too much time You dont have time for to generate revenue? I dont know anything about computers Hire someone that does I dont like the Internet But your clients do 7. ConsumerizationIs an term used to describe emergence of info.technology:First in the consumer marketThen spread into businessIn years past, many technology-based productshave had their beginnings in the defense &business markets: Facsimile machines Calculators Mobile phone Personal computers 8. Consumerization First, products that weredesigned for individualconsumers, are now appealingin the workplace and demandof these products are increasingin the workplace 9. Consumerization Second, No one cares how much you know,until they know how much you care Creates a window that shows transparency, builds trust,and your brand. Getting employees to share & use productive andenhancing consumer technology at and away fromwork will be a wise strategy. 10. Success Online is derived from your ability to consistentlydeliver value and has nothing to do with your technical knowledge of the Internet. 11. Success isnt about YOU. Its a derivative of being all about everyone else... 12. Today you deliver value, Tomorrow you build a relationship. 13. Create content that isremarkably, that is enjoyable to consume, and that lets the reader know exactly what you want them to do next. ~ Copyblogger 14. I Am Brent Kelly Agent at ClemensInsurance ofBloomington, IL Creator/Editor www.BrentmKelly.com Blog titled The Insurance Coach 15. Generating Revenue Online WorkshopPresented byJason Cass, CIC & Ryan Hanley, CICThe GROW mission is to provide every Independent Insurance Agent with the tools and knowledge to generate revenue from their online activities www.growprogram.com

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