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Ireland – India Bilateral Trade Thursday October 27 th 2016
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Page 1: IIBA presentation final September 27yh.pptx (Read-Only) · PDF file• Evolution Agricultural ... • Kissan, a HUL brand, launched orange jam with real orange peels in 2016 ... MAGGI

Ireland  –  India  Bilateral  Trade    

Thursday  October  27th  2016    

Page 2: IIBA presentation final September 27yh.pptx (Read-Only) · PDF file• Evolution Agricultural ... • Kissan, a HUL brand, launched orange jam with real orange peels in 2016 ... MAGGI

Conor  Brophy    

RTE  Conference  chairman  

 

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Welcome  and  introducBon    

NilaKanthi  Ford  Chairman  Ireland  India  Business  

AssociaBon    

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Keynote  address    

Mary  Mitchell  O’Connor    Minister  for  Jobs,  Enterprise  and  

InnovaBon    

Page 5: IIBA presentation final September 27yh.pptx (Read-Only) · PDF file• Evolution Agricultural ... • Kissan, a HUL brand, launched orange jam with real orange peels in 2016 ... MAGGI

Specific  opportuniBes  for  bilateral  trade    

Thursday  October  27th  2016    

Page 6: IIBA presentation final September 27yh.pptx (Read-Only) · PDF file• Evolution Agricultural ... • Kissan, a HUL brand, launched orange jam with real orange peels in 2016 ... MAGGI

The  PharmaceuBcal  market  and  India  

Harry  Keenan  Group  MD  DCC  Vital  

Page 7: IIBA presentation final September 27yh.pptx (Read-Only) · PDF file• Evolution Agricultural ... • Kissan, a HUL brand, launched orange jam with real orange peels in 2016 ... MAGGI

 The  Pharma  Industry  in  India  -­‐  StaBsBcs  

•  Ranks  4th  in  PharmaceuBcal  producBon  in  the  world,  output  in  excess  of  $35bn  in  2016  

•  No  1  in  output  of  Generic  Medicines  (>  20%  of  all  Generic  medicines  are  produced  in  India)  

•  Export    Breakdown          

   •  Sixth  largest  market  in  the  world  by  absolute  size  •  India  has  more  US  FDA  approved  faciliBes  than  any  country  ,other  than  US  

(FDA  has  two  of  its  six  foreign  offices  in  India)  •  Over  2000  Indian  pharma  companies    

Territory    %  of  Output  

United    States   28  

European  Union   18  

Africa   17  

Page 8: IIBA presentation final September 27yh.pptx (Read-Only) · PDF file• Evolution Agricultural ... • Kissan, a HUL brand, launched orange jam with real orange peels in 2016 ... MAGGI

 The  Pharma  Industry  in  India  –  Generic  Segment  

•  Total    Sales  for    Indian  Generic  PharmaceuBcals  in  excess  of  $18bn,  breakdown  below  

 •  Generic  players  

•  Tier  1  Regulated,  Unregulated  &  DomesBc  Markets  •  Tier  2  Unregulated  &  DomesBc  Markets  •  Tier  3  DomesBc  markets  only  

•   Key  Ber  1  players    Sun  Pharma,  Intas,  Dr  Reddy’s,  Aurobindo,  Cipla  

0  

2000  

4000  

6000  

8000  

10000  

12000  

14000  

16000  

18000  

20000  

2009   2010   2011   2012   2013   2014   2015  

Total  Sales  $bn  

Foreign  Sales  $Bn  

Linear  (Total  Sales  $bn)  

Page 9: IIBA presentation final September 27yh.pptx (Read-Only) · PDF file• Evolution Agricultural ... • Kissan, a HUL brand, launched orange jam with real orange peels in 2016 ... MAGGI

 The  Pharma  Industry  in  India  –  Generic  PorBon  

•  Indian  DomesBc  PharmaceuBcal  market  is  worth  $14bn  of  which  75%  is  accounted  for  by  generics      

•  Below    is  Breakdown  of  Indian  domesBc  market  by  therapy  area  

21%  

9%  

11%  

8%  17%  

6%  

10%  

5%  

13%  Pain/Analgesia  

Respiratory  

GastrointesBnal  

Vitamins/Minerals  

AnB  InfecBves  

Neuro/CNS  

Cardiovascular  

DiabeBc  

Page 10: IIBA presentation final September 27yh.pptx (Read-Only) · PDF file• Evolution Agricultural ... • Kissan, a HUL brand, launched orange jam with real orange peels in 2016 ... MAGGI

 Recent  Changes  in  Indian  Pharma  Industry  

•  Indian  Pharma  moving  into  ‘Higher  value  AcBvity’    

•  Greater  Emphasis  on  R&D  and  InnovaBon  •  E.g.  Stem  Cell  research,  more  than  40  insBtuBons  and  hospitals  

carrying  out  research    

•  Carrying  out  of  Clinical  trials  (more  cost  effecBve  to  do  so  in  India)    

•  Increased    focus  on  ‘Biological’  products    

•  ConsolidaBon  within  the  Generic  Pharma  industry  in  India  (significant  VC  investment)  

 

•  Contract  Research  and  Manufacturing  Services  (CRAMS)      

•  Alliances  with  ‘Big’  Pharma  companies  around  (e.g.  Torrent  and  NovarBs,  Ranbaxy  and  GSK)  

Page 11: IIBA presentation final September 27yh.pptx (Read-Only) · PDF file• Evolution Agricultural ... • Kissan, a HUL brand, launched orange jam with real orange peels in 2016 ... MAGGI

 OpportuniBes  for  Irish  Exporters  

•  Specialist  &  InnovaBve  PharmaceuBcals  for  Indian  market    

•  OTC    products  for  Pharmacy(One  of  fastest  growing  sectors,  underdeveloped  relaBve  to  other  markets.  Will  conBnue  to  grow  as  Indian  consumers    pay  for  most  of  their  medicines  

 

•  Service  Provision  •   Regulatory,    Audit  ,GMP  &  PV  Services  •   Market  Access  &  CommunicaBons  Services      •   Specialist  packaging  &  design  •   Intellectual  Property  services  

 

•  Provision  of  Precision  Manufacturing  &  Laboratory  equipment    

•  CollaboraBon    on  PharmaceuBcal  development  

Page 12: IIBA presentation final September 27yh.pptx (Read-Only) · PDF file• Evolution Agricultural ... • Kissan, a HUL brand, launched orange jam with real orange peels in 2016 ... MAGGI

 Challenges  for  Irish  Exports  –  in  India  

•  Different  governmental,  legal  and  tax  structures.  Can  be  difficult    to  understand  

•  Size  of  Country    

•  Finding  right  partner  

•  Infrastructural  differences  

•  Different  cultural  ‘Norms  

Page 13: IIBA presentation final September 27yh.pptx (Read-Only) · PDF file• Evolution Agricultural ... • Kissan, a HUL brand, launched orange jam with real orange peels in 2016 ... MAGGI

 BREXIT  and  its  consequences  

•  UK  has  been  first  ‘stop’  for  most  Indian  Pharma  companies  

•  Historical  connecBons  and  language  

•  DevaluaBon  of  Sterling  a  big  factor  

•  Lack  of  access  to  EU  market  in  future  

•  HPRA  well  regarded  agency  

•  Future  locaBon    of  EMA?  

Page 14: IIBA presentation final September 27yh.pptx (Read-Only) · PDF file• Evolution Agricultural ... • Kissan, a HUL brand, launched orange jam with real orange peels in 2016 ... MAGGI

AviaBon  and  Aerospace  

Philip  Hughes  Director    

IAA  

 

Page 15: IIBA presentation final September 27yh.pptx (Read-Only) · PDF file• Evolution Agricultural ... • Kissan, a HUL brand, launched orange jam with real orange peels in 2016 ... MAGGI

Agri-­‐business    

David  Meagher  Partner  

KPMG  

 

Page 16: IIBA presentation final September 27yh.pptx (Read-Only) · PDF file• Evolution Agricultural ... • Kissan, a HUL brand, launched orange jam with real orange peels in 2016 ... MAGGI

The Indian agribusiness industry: observations and opportunities 27 October 2016

Page 17: IIBA presentation final September 27yh.pptx (Read-Only) · PDF file• Evolution Agricultural ... • Kissan, a HUL brand, launched orange jam with real orange peels in 2016 ... MAGGI

Contents Ireland – India trade Snapshot of agriculture in India •  Overview •  Evolution Agricultural opportunities for domestic and foreign companies •  Increasing organic farming in India •  Procurement by direct farm–firm

linkage: Contract farming •  FMCG companies increasingly

using natural ingredients as flavours

•  Increasing level of stevia cultivation Opportunity for Irish companies •  Demand drivers •  Dairy opportunities

Page 18: IIBA presentation final September 27yh.pptx (Read-Only) · PDF file• Evolution Agricultural ... • Kissan, a HUL brand, launched orange jam with real orange peels in 2016 ... MAGGI

Ireland – India Trade

Page 19: IIBA presentation final September 27yh.pptx (Read-Only) · PDF file• Evolution Agricultural ... • Kissan, a HUL brand, launched orange jam with real orange peels in 2016 ... MAGGI

19 © 2016 KPMG, an Irish partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Printed in Ireland.

Ireland and India’s Total Trade

0 100,000 200,000 300,000 400,000 500,000 600,000 700,000

2012 2013 2014 2015

IRELAND - INDIA TRADE Export Total to India €millions Import Total from India €millions

Year Export Total to India €millions Import Total from India €millions

2012   286,524   365,356  2013   439,586   386,596  

2014   398,654   443,575  2015   605,246   503,729  

Page 20: IIBA presentation final September 27yh.pptx (Read-Only) · PDF file• Evolution Agricultural ... • Kissan, a HUL brand, launched orange jam with real orange peels in 2016 ... MAGGI

20 © 2016 KPMG, an Irish partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Printed in Ireland.

Ireland and India’s Trade by Food & Beverage Category*

0

5,000

10,000

15,000

20,000

25,000

Animal & vegetable oils, fats &

waxes

Beverages & Tobacco

Food and Live

Animals

Animal & vegetable oils, fats &

waxes

Beverages & Tobacco

Food and Live

Animals

Animal & vegetable oils, fats &

waxes

Beverages & Tobacco

Food and Live

Animals

Animal & vegetable oils, fats &

waxes

Beverages & Tobacco

Food and Live

Animals

2012 2013 2014 2015

Sum of Export Total

Sum of Import Total

Year Food & Beverage exports to India €millions Food & Beverage import from India €millions

2012 3,485 17,086

2013 1,081 22,610

2014 1,988 18,921

2015 3,067 23,274

*Food & Beverage categories determined as per the CSO.

Page 21: IIBA presentation final September 27yh.pptx (Read-Only) · PDF file• Evolution Agricultural ... • Kissan, a HUL brand, launched orange jam with real orange peels in 2016 ... MAGGI

Contents

•  Overview •  Evolution Agricultural opportunities for domestic and foreign companies •  Increasing organic farming in India •  Procurement by direct farm–firm

linkage: Contract farming •  FMCG companies increasingly

using natural ingredients as flavours •  Increasing level of stevia cultivation Opportunity for Irish companies •  Demand drivers •  Dairy opportunities

Snapshot of agriculture in India

Page 22: IIBA presentation final September 27yh.pptx (Read-Only) · PDF file• Evolution Agricultural ... • Kissan, a HUL brand, launched orange jam with real orange peels in 2016 ... MAGGI

22 © 2016 KPMG, an Irish partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Printed in Ireland.

Agriculture in India: Overview

#Note: Agriculture GVA constitutes the Gross Value Added by the Agriculture and Allied sectors which includes crops, horticulture, milk and animal husbandry, aquaculture, fishing, sericulture, forestry and related activities; other components of the GVA include Industrial (mining, manufacturing, electricity, and construction) and Services (trade, repair, hotels and restaurants, transport, storage, communication and services related to broadcasting, financial, real estate and professional services, community, social and personal services) Sources: 2015–16 Annual report, Department Of Agriculture, Cooperation & Farmers’ Welfare, Ministry of Agriculture & Farmers’ Welfare

18.5%

2012–15 CAGR: 9.9%

*(GVA was earlier referred to as Gross Domestic Product)

15,018.2 16,808.0

19,024.5 19,952.5

2012 2013 2014 2015

Agriculture# Gross Value Added (GVA) in India*

In IN

R b

illion

18.2%

18.3%

17.4%

Agriculture GVA of the total GVA in India

Agriculture plays a pivotal role in India’s economy by employing more than one-half of the country’s population

Notable reduction of agriculture’s share in 2015 was due to rapid growth in other sectors

Page 23: IIBA presentation final September 27yh.pptx (Read-Only) · PDF file• Evolution Agricultural ... • Kissan, a HUL brand, launched orange jam with real orange peels in 2016 ... MAGGI

23 © 2016 KPMG, an Irish partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Printed in Ireland.

Agriculture in India: Evolution •  Prior to the sixties, the

Indian agriculture industry was stagnating

•  The growth in crop and grain production was very low (about 0.4 and 0.1 per cent per annum, respectively)

•  Onset of Green Revolution •  Significant spike in the production

levels owing to the increased use of High Yield Variety (HYV) seeds, fertilisers and irrigation

•  Attainment of food security and reduction in food imports

•  Introduction to economic reforms and encouragement to export

•  Surplus production of agricultural commodities, leading to the country emerging as a net exporter

•  Increase in financial assistance and subsidies

•  Launch of various government schemes to support farmers

•  Increasing awareness on water security

•  Creation of Price Stabilisation Fund (PSF) by the Department of Agriculture and Cooperation, as a price control measure

•  More focus on modern farm practices, including micro-irrigation and Genetically Modified (GM) seeds

Sources: “Agriculture”, Ministry of Agriculture, January 2016; “How India became a Bt Cotton country”, Live Mint, 27 July 2011

1950s

2000 onward

1960–80

1980–2000

Page 24: IIBA presentation final September 27yh.pptx (Read-Only) · PDF file• Evolution Agricultural ... • Kissan, a HUL brand, launched orange jam with real orange peels in 2016 ... MAGGI

Contents Ireland – India trade Snapshot of agriculture in India •  Overview •  Evolution Agricultural opportunities for domestic and foreign companies

•  Increasing organic farming in India •  Procurement by direct farm–firm

linkage: Contract farming •  FMCG companies increasingly

using natural ingredients as flavours

•  Increasing level of stevia cultivation

Opportunity for Irish companies •  Demand drivers •  Dairy opportunities

Page 25: IIBA presentation final September 27yh.pptx (Read-Only) · PDF file• Evolution Agricultural ... • Kissan, a HUL brand, launched orange jam with real orange peels in 2016 ... MAGGI

25 © 2016 KPMG, an Irish partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Printed in Ireland.

Patanjali has created a large customer base in India by producing and promoting herbal and organic products

BigBasket is planning to open 70–80 new collection centres for organic fruits and vegetables

Sresta employs about 25,000 farmers in cultivation of organic foods in 150,000 acres across 15 states, and plans to cultivate on 500,000 acres by 2020

Total area under organic farming in India*

0.72 1.18

1.49

2013-14 2014-15 2015-16

Increasing organic farming in India

Sources: Organic farming in India will be three times better in 4 years, Krishi Jagran, 16 May 2016; Sikkim becomes India’s first organic state, Livemint, 14 January 2016; India’s organic food market to treble in four years, Business Standard, 18 May 2016; Indian Organic Sector, Ministry of Commerce and Industry, 15 June 2016; Organic Agriculture At a Glance, Krishi Jagran, 2 April 2015; Bengaluru-based online grocery firm Bigbasket is set to create an organic revolution in India, Yourstory website, 4 February 2016; India ‘aims to boost organic exports’, Just-food, 6 July 2016; Health conscious Indians wake up to organic ghee, Business Standard, 21 May 2016; Patanjali products get exclusive space at stores as sales soar, The Economic Times, 7 January 2016; Organic Products, APEDA website, accessed on 7 September 2016

*excluding wild collection area

Y-o-y growth: 64%

Y-o-Y growth: 26%

While Sikkim became a fully organic state in December 2015, other states and companies are increasingly shifting their focus toward organic farming, as the outlook for organic food market is quite positive

360 500

1,360

2014 2015 2020F

Total organic food market in India

In m

illio

n he

ctar

es

In U

SD

mill

ion

Y-o-y growth: 39%

2015–20F CAGR: 22.2%

Companies are expanding in this space …

#1

#2 #3

Page 26: IIBA presentation final September 27yh.pptx (Read-Only) · PDF file• Evolution Agricultural ... • Kissan, a HUL brand, launched orange jam with real orange peels in 2016 ... MAGGI

26 © 2016 KPMG, an Irish partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Printed in Ireland.

?

Procurement by direct farm–firm linkage: Contract farming

The government has included contract farming as one of the key features in its 12th five-year (2012–17) agricultural growth plan, with a number of agri-based companies exploring opportunities in this space

Sources: Contract farming in India, Agriculture Information Website, 29 March 2016; Agriculture, Sate Level Bankers’ Committee, Telangana, 22 July 2016; Baba Ramdev’s Patanjali leases 1.2million sf ft for warehousing in 20 cities, The Economic Times, 2 August 2016; Bigbasket.com to start contract farming for organic fruits and vegetables, the Economic Times, 21 January 2016: Contract farming: Unheard Success Story, RIO Farms website, 26 January 2016; Contract Farming, NABARD website, accessed on 5 September 2016; Marico, Ambit Capital Website, 9 February 2016; Dairy Farmers: Our Partners in Progress, Nestle India website, accessed on 5 September 2016; Private Sector Companies involved in Contract Farming in India, Agmarknet Publication, accessed on 5 September 2016: Agriculture, IBEF Website, January 2016; Government Policies for Improving Agricultural Productivity, The Organic Life, 9 July 2016; Tomato sourcing-public-private partnership with Government of Maharashtra, HUL Website, accessed on 7 September 2016

Many foreign companies in India are involved in contract farming…

Why contract farming?

•  Higher price for products •  Good production knowledge and

technology from companies, leading to increased yield

•  NABARD provides higher scale of finance for crops

•  NABARD provides different banking schemes

Ben

efit

to

farm

ers

Contract farming to support 4% of

targeted agricultural

growth planned to be achieved by

2017

•  ITC Ltd: Contract farming of soyabean and wheat (Madhya Pradesh) since 2005

•  HUL: Tomato (sourced 100% by contract farming in 2015) (Karnataka and Punjab and Maharashtra) since 2012

•  PepsiCo–Frito-Lay: Farming of potato since 2004-05; currently in nine states

•  Marico: Contract farming of safflower in 6 states since 2009; oats since 2013

•  Nestle India: Contract farming of Milk in three states since 2005; works with 110,000 milk farmers at present

•  Desired product grades and quality at reasonable prices

•  Easy access to inputs

Ben

efit

to

com

pani

es

Page 27: IIBA presentation final September 27yh.pptx (Read-Only) · PDF file• Evolution Agricultural ... • Kissan, a HUL brand, launched orange jam with real orange peels in 2016 ... MAGGI

27 © 2016 KPMG, an Irish partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Printed in Ireland.

263.2 269.9

442.9

131.9 199.3

92.6 132.1

941.8

368.9

541.2

182.5

321.2

132.2

256.5

Pineapple juice

Other single

citrus fruit juice*

Mixture of juices

Mixtures of dried fruits

Tomato juice

Berries Cherry

2014-15 2015-16

FMCG companies increasingly using natural ingredients as flavours

•  Branded fruit juice maker Dabur launched a range of real fruit juice-based fizzy beverage ‘Real VOLO’ in June 2016 with 20–25 per cent fruit juice content

•  Dabur launched milk fruit shake in 2013, adding to its healthy product portfolio containing fruits

•  HUL launched a campaign in 2015 highlighting that its products are made from 100 per cent real fruits and vegetables

•  Kissan, a HUL brand, launched orange jam with real orange peels in 2016

•  Coca Cola and PepsiCo are prepared to launch more fizzy fruit drinks in India in 2017

Sources: Dabur launches ‘Real Fruit Shakes’, The Hindu, 4 November 2013; Hindustan Unilever looks to revitalize its food business, Livemint Website, 9 June 2016; Kissan launches its new Blast range of Jams, Pocket News Alert Website, 3 February 2016; Dabur forays into fizzy drinks with ‘Real VOLO’, The Economic Times, 20 July 2016; MAGGI Noodles gains further, leads category with more than 50% market share MAGGI Vegetable Atta Noodles and MAGGI Oats Noodles re-launched, Nestle website, 19 April 2016; Food processing Industry in India is one of the largest and expected to grow further, Food Safety Helpline website, 15 February 2016; Processed Foods, APEDA website, accessed on 8 September 2016; Coca-Cola and PepsiCo To Launch More Fizzy Fruit Drinks In 2017, Hungry Forever Website, 3 August 2016

There is a surge in demand for quality fruit ingredients by FMCG companies in domestic and international markets to offer healthy and convenient food options

Export of key processed fruit ingredients from India

(in tonnes) Demand from local FMCG players has grown …

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28 © 2016 KPMG, an Irish partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Printed in Ireland.

Increasing level of stevia cultivation

About 20% of total sugar

consumption (20 million tonnes in

2015) in India can be replaced by stevia by 2020*

Sources: Natural sweetener maker PureCircle to invest $2oo million in India, The Economic Times, 12 April 2016; PureCircle to make India a regional export hub for stevia, Business Standard, 13 April 2016; Futuristic farmers, Hindustan Times, 11 February 2016; PureCircle to partner with farmers to grow stevia, The Hindu, 12 April 2016; About Us, Green Valley Stevia, accessed on 7 September 2016; 7Yp becomes first fizzy drink in India to use the stevia sweetener, The Economic Times, 25 August 2016

Stevia is widely used as a food and beverage (F&B) ingredient around the world, and the approval from FSSAI to use it as a sugar substitute in 2015 has made the ingredient more desirable for agri-based companies to use in the Indian market

•  Low input cost with high returns

•  Can be harvested every four months till five years, once planted

•  Less water requirement Ben

efit

to

farm

ers

With the current production of stevia in India at 200–300 tonnes, some farmers have already started planting stevia plant in Punjab, Uttar Pradesh, Tamil Nadu, Jharkhand and Madhya Pradesh to meet the demand

Opportunity

In August 2016, the company launched 7UP Revive with stevia and became the first stevia-based fizzy drink in India containing 30% less sugar, and is being tested in Gujarat

•  The Gujarat government signed a deal with Green Valley Stevia company to grow stevia over 2,500 acres in early 2015

•  The Uttar Pradesh medicinal plant board also signed deal with Green Valley Stevia company to grow the sweet crop over 4,000 acres, starting with 700 acres in February 2015

•  Stevia promotion bureau has been set up in Punjab to promote the crop

Maj

or in

itiat

ives

by

gov

ernm

ents

•  Stevia can be used by FMCG companies (replacing aspartame — a synthetic sweetener — for cola companies) as sugar substitute for health-conscious people as it reduces calorie intake

•  PureCircle, a producer and supplier of stevia ingredient, is planning to invest USD200 million on stevia cultivation across 5,000 hectares and its processing in India by 2020

India is the first market globally to have stevia-based drink from PepsiCo

Page 29: IIBA presentation final September 27yh.pptx (Read-Only) · PDF file• Evolution Agricultural ... • Kissan, a HUL brand, launched orange jam with real orange peels in 2016 ... MAGGI

Contents Snapshot of agriculture in India •  Overview •  Evolution Agricultural opportunities for domestic and foreign companies •  Increasing organic farming in India •  Procurement by direct farm–firm

linkage: Contract farming •  FMCG companies increasingly

using natural ingredients as flavours

•  Increasing level of stevia cultivation

Opportunity for Irish companies •  Demand drivers •  Dairy opportunities

Page 30: IIBA presentation final September 27yh.pptx (Read-Only) · PDF file• Evolution Agricultural ... • Kissan, a HUL brand, launched orange jam with real orange peels in 2016 ... MAGGI

30 © 2016 KPMG, an Irish partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Printed in Ireland.

Growing the success of Irish food & horticulture

Demand drivers

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31 © 2016 KPMG, an Irish partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Printed in Ireland.

100%

90%

80%

70%

60%

50%

10%

0%2000 2005 2010 2015 2020 2025 2040 2045

40%

30% EU 20%

Source: OECD Working Paper

changing lifestyles, shifting dietary habits”

2030 2035

Growing the success of Irish food & horticulture

China

2 050

Other Asia

India

Japan

United States

Others

Shares of Global Middle Class Consumption, 2000-2050

“3 billion consumers will join the middle classes

over the next 20 years”

India and China Make Waves in the Global Middle Class

Demand drivers

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32 © 2016 KPMG, an Irish partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Printed in Ireland.

Six of every ten people in the world live in Asia

Growing the success of Irish food & horticulture

0

10

20

30

40

50

60

Asia Africa Europe Latin America North America

60

16

10 9 5

54

26

7 8 5

2015 2025 2050

From 2015 to 2025 population will grow by 792m

Source: UN Population Projections, 2015 Revision

Asia +381m Africa +318m

Latin America + 62m

North America +27m

Demand drivers

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33 © 2016 KPMG, an Irish partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Printed in Ireland.

Demand drivers

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34 © 2016 KPMG, an Irish partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Printed in Ireland.

135

200

2014 2020F

Opportunity for Irish companies

Demand for milk in India

The demand is likely to grow at CAGR of 7.4%

Products Ireland is the 10th largest dairy export nation in the world, exporting 85% of all dairy outputs

The strongest performing product categories include butter, cheese, infant formula, milk and cream, and whey, with fat-filled milk powders (accounted for 80% of growth in the prepared foods export category)

Services India requires bovine genetics technologies and improved farm practices for high productivity of milk

Average annual milk production per cow in Ireland is 5,000 litres, which is reportedly more than twice the yield in India

Positives for Irish companies In

mill

ion

tonn

e

Sources: Dairy and Ingredients, Enterprise Ireland; India: An agricultural powerhouse of the world, Business Standard, 18 May 2016; Food processing, India in Business, Ministry of External Affairs, Govt. of India, July 2016; Godrej Agrovet forays into Dairy business by acquiring majority stake in Creamline Dairy, 21 December 2015, Godrej Agrovet website; Average Milk Yield per Cow across India during 2007-08 to 2011-12, 31 July 2014, Government of India

The current production growth

rate of 4% might not meet the growing

demand of over 7%

? Challenge?

The key: Understanding what the consumer wants

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Tourism    

Beatrice  Cosgrove  Area  General  Manager  

EBhad  

 

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BREAK    

15  minutes    

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ICT    

Anand  Mecheri  CEO  

Invicara  

 

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ICT  and  AviaBon    

Paul  Brugger  Founder  &  CEO  

Biz  Tweet  

 

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ACTIVE    INTERNET  USERS  

TOTAL    POPULATION  

ACTIVE  SOCIAL    MEDIA  USERS  

UNIQUE    MOBILE  USERS  

ACTIVE  MOBILE    SOCIAL  USERS  

FIGURE  REPRESENTS  INDIVIDUALS    WITH  AN  ACTIVE  

MOBILE    SUBSCRIPTION  /  CONNECTION  

FIGURE  REPRESENTS  ACTIVE  USER    ACCOUNTS  ON  THE  MOST  ACTIVE    SOCIAL  

PLATFORM  IN  EACH    COUNTRY,  NOT  UNIQUE  USERS  

FIGURE  REPRESENTS  ACTIVE  USER    ACCOUNTS  ON  THE  MOST  ACTIVE    SOCIAL  

PLATFORM  IN  EACH    COUNTRY,  NOT  UNIQUE  USERS  

FIGURE  REPRESENTS  TOTAL  GLOBAL    POPULATION,  INCLUDING  CHILDREN  

FIGURE  INCLUDES  ACCESS  VIA    FIXED  AND  MOBILE  CONNECTIONS  

DIGITAL IN INDIA AUG 2015

1,285 MILLION URBANISATION:  

31%  

350 MILLION PENETRATION:  

27%  

134 MILLION PENETRATION:  

10%  

590 MILLION PENETRATION:  

46%  

97 MILLIO

N PENETRATION:  

8%  

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AUG 2015

GROWTH  IN  THE    NUMBER  OF  ACTIVE    

INTERNET  USERS  

GROWTH  IN  THE    NUMBER  OF  

ACTIVE    SOCIAL  MEDIA  USERS  

GROWTH  IN  THE    NUMBER  OF  MOBILE    

SUBSCRIPTIONS  

GROWTH  IN  THE    NUMBER  OF  

ACTIVE    MOBILE  SOCIAL  USERS  

DIGITAL GROWTH TRENDS GROWTH  TRENDS  FOR  THE  COUNTRY’S  KEY  DIGITAL  STATISTICAL  INDICATORS  

+44% +107

MILLION

+26% +28

MILLION

+13% +110

MILLION

+5% +5

MILLION JUL  2014  –  AUG  2015   JUL  2014  –  AUG  

2015  JUL  2014  –  AUG  2015   JUL  2014  –  AUG  

2015  NOTE  THAT  THIS  FIGURE  

REPRESENTS  MOBILE    SUBSCRIPTIONS,  NOT  UNIQUE  USERS  

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AUG 2015

SOCIAL USE: USER REPORTED PERCENTAGE  OF  INTERNET  USERS  WHO  CLAIM  TO  HAVE  USED  EACH  PLATFORM  IN  THE  PAST  MONTH  

SOCIAL  NETWORK  MESSENGER  /  CHAT  APP  /  VOIP  

53

44

40

34

29

19

18

17

12

11

FACEBOOK  

WHATSAPP  

GOOGLE+  

TWITTER  

LINKEDIN  

INSTAGRAM  

WECHAT  

PINTEREST  

TUMBLR  

SNAPCHAT  

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WHAT WE DO:

We  empower  corporaBons  to  proacBvely  communicate  with  millions  of  passengers  in  a  personalised  manner.  

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WHAT WE DO:

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WHERE WE DO IT:

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WHY WE DO IT:

•  Increase  non-­‐aeronauBcal  revenues    •  New  departure  in  passenger  experience  

•  Communicate  relevant,  Bmely  informaBon  

•  Reduce  manpower  •  Transform  the  connected  travellers  “day  of  travel”  experience  

 

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REVENUE:

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ENGAGEMENT:

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DISRUPTION:

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LETS DO IT:

htps://www.londoncityairport.com/travelandbooking/departures  

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Partners/Clients:

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Lets  connect:  htps://www.linkedin.com/in/pbrugger  @PaulBrugger    |    [email protected]    |    www.Bc.ie  

BizTweet,  IATA  Award  winning  sowware  for  Passenger  InnovaBon  

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Training    

 Conor  McKenna  

CEO  Crew  Factors  

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Role  of  new  technology  and  performance  data  in  crew  training.    

Conor  Mc  Kenna    

CEO  –  CoFounder  

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•  Origins  of  company;  Lab  to  market…  •  Next  GeneraBon  training  (role  of  data)  •  Case  Studies  

– Aer  Lingus  (recurrent)    – EBhad  (cadets)  

•  The  Opportunity  

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 ‘Lab  to  market’  project  

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Today..  

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NextGeneraBon  training  (performance  data  from  sensors)  

 SENSOR  DATA  

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UPRT  training  data  

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Case  Study    

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CRM  training  task  

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Standards  Dashboard  

TEAM  Team  Score   Balance    Speak/Liste   Overlap   Grade  

A1   0.44   46/54   67/33   10   Moderate/Good  B1   0.38   34/66   60/40   9   Moderate/UnsaBsf  C1   0.36   69/31   54/46   1   UnsaBsfactory  D1   0.65   52/48   74/26   5   Excellent    E1   0.41   55/45   59/41   3   Moderate    F1   0.34   49/51   71/29   5   Moderate/UnsaBsf  G1   0.56   41/59   60/40   6   Good  H1   0.73   28/72   77/23   1   Good    

Median                      0.47     Moderate/Good  

OpBmal     0.59   Good  DifferenBal     20%  

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The  Opportunity  

 

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Finance  pdf  presentaDon  

Pat  Toner  Managing  Director  

Acumen  

 

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Explore Acumen

Corporate Presentation2016

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Acumen is a full service aircraft asset manager with a global platform. Established in 2009, itsheadquarters is based in Ireland with offices in India, China and the USA. Acumen’s managementteam has over 250 years of cumulative experience , with a permanent staff of over 60 people.Acumen offers a full range of services throughout the lifecycle of the aircraft including aircraftsourcing, pre-purchase inspections (physical and records), project management, leasemanagement and re-marketing, fleet audits, aircraft trading and power plant management. Itscustomers include Aircraft Lessors, Airlines, Banks, Private Equity and Investors.

www.acumenaviation.in

ABOUT ACUMEN AVIATION

Ireland

India

China

USA

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Let the numbers speak

3

250 yearsCumulative Experience in Management

400+ Assets under different forms of Asset Management

200+Asset Transition Project

250+Aircraft Pre-purchase Audits

325+Mid-term and Annual Audits

1400+Assets under Digital Record Management

100+ Assets under Maintenance Reserve management and reconciliation

25Engines under various forms of management

Aircraft trading & remarketingUSD 2 billion+ www.acumenaviation.in

With industry-leading expertise and a diverse set of capabilities, Acumen has been delivering measurable impact to over 40 clients across the world.

Knowledge on complex issues, coupled with an excellent communication strategy, makes Acumen an ideal partner in navigating the varied challenges of asset management.

Industry Memberships with ISTAT and IATA helps Acumen to adapt to complexities and act ahead of the change. These memberships have paved way for building and strengthening relationships with key industry stakeholders.

ACUMEN AVIATION

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Commercial Management

Acumen offers bespoke end-to-end asset management services to aircraft

lessors/owners, financiers and investors

Technical Management

4

One-stop-shop for all asset management requirements

• Asset Trading and Remarketing

• Contract Management

• Financial Management

• Capital Markets/Lease structuring advisory

• Aircraft Delivery

• Optimized records management

• Periodic physical and records audit of the Airframe and Engines

• Managing maintenance checks / repairs done by the operator.

• Maintenance reserve management and reconciliation.

• Aircraft Return or Redelivery.www.acumenaviation.in

ACUMEN AVIATION

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www.acumenaviation.in

ACUMEN AVIATION

Our Services

Asset Integrated Management Services

A One Stop Shop for all your asset management

requirements

Trading & Re-Marketing

Helping clients to place their assets on Lease or Sale.

Valuation Services

Excellent appraisal services & support

Records Digitization and Scanning Services

Helping clients reduce their time-to-market with our Aircraft Records Digitization and Scanning Services.

Engine Management Support

Acumen’s aircraft engine management principle revolves around bringing optimal efficiency while improving cost-effectiveness.

Inspection Services

Precursor to building a strong portfolio.

Component Services

Seamless aircraft operation support for better efficiency.

Intelligent Aircraft RecordsManagement Software

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© Acumen Aviation 2009 - 2016 www.acumenaviation.in

ACUMEN CUSTOMERS INCLUDE

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7www.acumenaviation.in

ACUMEN AVIATION

Exploring Synergies with Airworks

July 2015 – Air Works entered into a strategic partnership with Acumen

Aviation, through a minority investment. This partnership focuses on

providing the customers a single source of best-in-class aviation services.

This partnership with Air Works also provides easy access to other

companies under Air Works federation of complementary businesses such

as Air Livery, Air Works MRO, ATE (France) and more

With this engagement, Acumen has access to a larger pool of well-

established infrastructure and resources to enhance its service offerings.

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8www.acumenaviation.in

ACUMEN AVIATIONEngaging with the Industry

Every year, Acumen hosts seminars in Ireland and China. This provides a platform for

an engaging discussion and exchange of ideas amongst industry leaders, influencers

and other stakeholders.

Dublin

The Records Management Seminar in Dublin has witnessed greater success each year,

since the first seminar in 2013. With an encouraging participation from the industry,

this event in April has been reviewed as one of the ‘must attend’ seminars in Dublin

area.

For more details and to download event brochure:Visit our events’ page

Shanghai / Beijing

Aircraft Remarketing and Records Management Forum (Sep 2015) was Acumen’s very

first seminar in China. Owing to the success of this seminar, Acumen will be hosting

this seminar as an annual event in China. The 2016 seminar was held in Shanghai. For

more information , please write to us at [email protected]

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Contacts

China Cherie YiAVP – Sales & Marketing+86 152 1086 [email protected]

IndiaPritam MukherjeeAVP – Sales & Marketing+91 9686 [email protected]

IrelandEileen GuerinAVP – Sales & Marketing +353 85 115 [email protected]

USAMike HanlonDirector – Sales & Marketing+1 305 970 [email protected]

For any general query write to us at [email protected]

Address your business related queries to the concerned team members mentioned below :

IrelandMartin CorcoranVP – Business Development+353 86 242 [email protected]

IrelandEamonn CroninChief Commercial Officer+353 86 286 [email protected]

www.acumenaviation.in

ACUMEN AVIATION

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EducaBon,  training  and  research    

 Professor  Ciarán  Ó  hÓgartaigh  

Dean  UCD  Smurfit  Business  School  

 

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EducaBon,  training  and  research    

Professor  Eileen  Connolly  DCU  Ireland-­‐India  InsBtute  

 

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Final  panel    

QuesBons  and  answers    

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Luncheon  Ireland  –  India  Bilateral  Trade    

Thursday  October  27th  2016    


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