IIeX Health 2018
03.27.18 WHYY
Philadelphia
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Welcome to IIeX Health
Ready to discover the newest thinking and technologies in health insights, and network with like-minded MR pros?
You’re in the right place. Get ready to hear from thought leaders in the insights space, meet new startups making their
debut at IIeX, and learn about the changes in the industry that are creating the future of health insights.
We’d like to thank Lisa Courtade and the team at Merck for their continued support of this event, and their dedication
to sharing their unique viewpoint of the healthcare industry with other researchers in the IIeX community.
We’re so glad to have you be a part of IIeX Health. Prepare yourself for a full day of nonstop learning, collaboration,
and connection with other industry leaders. Welcome to IIeX.
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7:45AM-8:30AMRegistration & Morning Refreshments
Join us for coffee, tea, and some light breakfast snacks while connecting with other thought leaders in the industry.
REGISTRATION & MORNING REFRESHMENTS
Agenda
8:30AM-8:40AMOpening Remarks
Lisa Courtade (Merck)
8:40AM-9:00AMThe Power of Actionable Analytics: Where is the Value in Real World Data?
Oodaye Shukla & Edward Kalpas, MD, MPH (HVH Precision Analytics)
9:00AM-9:40AMPanel: Leveraging Automation in Healthcare Research
Moderated by Benjamin Gilgoff (Merck) with panelists Ryan Barry (ZappiStore), Allyson Wuensch (Kantar Millward Brown),
Kate Schardt (Pepsi), & Sofia Panayiotakopoulou (Johnson & Johnson)
9:40AM-10:00AMThe Birth of Prescription Digital Therapeutics
Katie Ka (InCrowd) & Alex Waldron (Pear Therapeutics)
MODULE 1: A GLIMPSE INTO THE FUTURE Chaired by Lisa Courtade & Gregg Archibald
10:00AM-10:30AMNetworking Break & Innovation Showcase
Take some time to refresh with light snacks, check out exhibits, and network with other attendees.
NETWORKING BREAK & INNOVATION SHOWCASE
10:30AM-10:50AMGamification to Revivification: Innovating the
Research Experience for Healthcare Professionals
Amber Leila Esco (M3 Global Research)
10:50AM-11:10AMVirtual Realities: Opportunity for New Insights
Marjorie Reedy (Merck) & Peter Smith (GMR)
11:10AM-11:30AMTechnology Empowers Us to Make Customers the Star
Peter Chopra & Brendan Egan (nuaxia)
11:30AM-11:50AMValue for Whom? Delivering on Value in a World of
Shifting Healthcare Economics
Elizabeth Byrns (Merck) & Shameer Ladha (IQVIA)
11:50AM-12:10PMDa Vinci Was Wrong: Future of Healthcare
Market Research
Jason Tiffer & Dan Foreman (Borderless Access)
TRACK ONE Chaired by Gregg Archibald
10:30AM-10:50AMCapturing The Real World Patient Journey: Big Data +
Patient Insights Using an Innovative Mobile App
Susan Jones (Janssen Pharmaceuticals), Susan Wyant (The
Dominion Group) & Sion Balass (Belong.life)
10:50AM-11:10AMTell Me A Story: Take Your Message Testing to a Higher Level
Annie McDannald (Civicom)
11:10AM-11:30AMHow to Leverage Machine Learning for Evidence
Based Insights in Healthcare?
Loubna Bouarfa (OKRA)
11:30AM-11:50AMExtending Primary Research into Multichannel
Real World Evidence
Andrew Kress (HealthVerity)
11:50AM-12:10PMBringing Together Clinical, Economic & Patient Reported
Outcomes Data – Future of Real World Evidence
Chitra Karki (Ipsos)
TRACK TWOChaired by Will Leach
Agenda MODULE 2: TECHNOLOGY & DATA EMPOWERMENT
12:10PM-1:10PMLunch & Innovation Showcase
Refuel for the second half of our day.
LUNCH & INNOVATION SHOWCASE
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1:10PM-1:30PMRevisiting Design Thinking and the Future of
Healthcare Market Research
Greg Chu (InTask, Inc.)
1:30PM-1:50PMConsumer Neuroscience in Healthcare: Using the
Right Tool for the Right Question
Michelle Niedziela, Ph.D (HCD Research)
1:50PM-2:10PMImproving New Member Acquisition and Retention
Using Behavioral Design
Tom Rouse (Limetree Marketing Group) &
Justin Skerbetz (Gateway Health)
2:10PM-2:30PM10 Effective Techniques To Inspire Patients To Tell All
Jonathan Weiser (BuzzBack)
TRACK ONE Chaired by Ken Berry
1:10PM-1:30PMOn Behalf of Providers – How Better Workflows and
New Data Streams will Revolutionize Healthcare
Carm Huntress (RxRevu)
1:30PM-1:50PMMapping Integrated Patient Journeys through
Behavioral Science and Cultural Anthropology
Delia Jacobson (Fresh Squeezed Ideas) &
Scott Edwards Ph.D (Indiana Army National Guard)
1:50PM-2:10PMThe Psychology of Adherence: Becoming Present,
Relevant and Influential
Michael Fergusson (Ayogo)
2:10PM-2:30PMModernizing Your Patient Journey with
Emotional Journey Mapping
Steve Reeves (DRG Digital)
TRACK TWOChaired by Dan Foreman
Agenda MODULE 3: THE (BEHAVIORAL) SCIENCE OF DECISION MAKING
2:30PM-3:00PMNetworking Break & Innovation Showcase
Take some time to refresh with light snacks, check out exhibits, and network with other attendees.
NETWORKING BREAK & INNOVATION SHOWCASE
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Agenda
3:00PM-3:20PMCity Government and Healthcare: A Partnership that Works
Sondra Brown (MDRG, Inc.) & Tom Richert (Blue Cross Blue Shield La.)
3:20PM-3:40PMThe Power of the Human Voice in Market Research
Fabio Gratton (InVibe Labs)
3:40PM-4:20PMPanel: The Pulse of our Communities and Markets – Insights That Inspire Action
Moderated by Leigh Caldwell (The Irrational Agency) with panelists Christine Heye (Aetna),
Dana Yamate (Independence Blue Cross), Alexine Tranquada (Merck), & Tim Nanneman (Anthem)
4:20PM-4:30PMClosing Remarks
Gregg Archibald (Gen2 Advisors)
MODULE 4: LISTENING TO LEARN Chaired by Gregg Archibald & Benjamin Gilgoff
4:30PM-5:30PMNetworking Reception
Join us for wine, beer, and light appetizers while networking with your fellow insights pros.
NETWORKING RECEPTION
IIEX BEHAVIOURMay 10, 2018 in London
IIeX Behaviour is designed to keep your business one step
ahead of the curve by implementing the most cutting-edge
technology and tools in the insights arena.
IIEX NORTH AMERICAJune 11-13, 2018 in Atlanta
IIeX North America is the most disruptive and content-
packed innovation event in our industry. If staying ahead of
the curve is important to you, our flagship event is a can’t-miss.
JOIN US AGAIN SOON AT ANOTHER EVENT!
We hope to see you at another GreenBook event soon! Here’s what’s coming up on our events calendar:
INSIGHTS MARKETING DAYMay 11, 2018 in London
Insights Marketing Day is a one-of-a-kind event designed
to help market research firms do better marketing – and it’s
the only event of its kind in our industry.
IIEX LATIN AMERICAJuly 25-26, 2018 in Santiago
IIeX Latin America brings you a fresh channel to explore
regional and global cutting-edge ideas that are changing
the world of insights.
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SILVER SPONSORS
Thanks to Our Sponsors
EXHIBITORS
MARKET RESEARCHINSTITUTE INTERNATIONAL
LANYARD SPONSOR NOTEPAD & PEN SPONSOR
MEDIA PARTNER
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