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Telling your story from concept to completion Vision • Execution • Realization
Telling your story from concept to completion
Vision • Execution • Realization
THE IMPACT OF VIDEO• Engagement
• According to facebook best-practices video posts increase engagement by a 100% increase.
• Video posts are proven to increase engagement which leads to higher ROI (Digitas).
• Conversion rates for campaigns with video are 46% higher than static ad spots.
• Video is a key component in social media sharing and is the main driver for viral marketing success (Brafton Media)
• Videos created for a specific audience are more likely to see success on social networks, users are 2.5x more likely to share and discuss videos that are personally relevant.
THE IMPACT OF VIDEO• Customer Behavior and Perception
• 64% of consumers have researched a product as a result of watching related video content, and 45% of them have sought this product out in retail (IDG).
• 45% of consumers who have engaged with video content on a website contacted the vendor for more information about the product or service.
• Over 50% of consumers who have watched online video content claim increased confidence about buying the advertised product or service.
• Those who view related video content are 85% more likely to buy than those who do not.
• 4 in 10 consumers visited a store online or in person as a direct result of watching online video content. Today 1 in 3 consumers use YouTube to shop for apparel (Reel SEO).
THE IMPACT OF VIDEO• Perception, SEO, and Visibility
• Viewers who enjoy branded video content demonstrated a 139% higher brand identity association, 97% higher purchase intent, 35% higher brand favorability, and 14% higher brand recall (Unrly Media).
• Preference for professionally produced is 25% higher than non-professional quality video, and professional quality video resulted in a 35% increase in purchase preference (Comscore).
• Unlike traditional TV spots, web based video content allows brands to speak to targeted audiences more directly about their identity, values, and brand-narrative. This results in increased audience retention, positive associations and customer loyalty.
• Google and other search engines actively seek to display mixed content, and give video a higher ranking in their algorithms to ensure their searches consistently display mixed media types in their results.
• Videos in universal search results have a 41% higher click through rate than their plain text advertising counterparts.
THE FUTURE OF VIDEO
• Metrics & Adoption Rates
• 22% of small business plan to post video content on YouTube in the next fiscal year.
• Online video ad spending will double over the next 4 years.
• Rich Media ads with video generate 6x the views compared to banner ads.
• Over 90% of advertisers plan to use video advertising networks in the next year.
• 87% of brand agencies use video for content marketing. 76% plan to increase their usage in the coming year.
• 7 out of 10 B2B marketers use online video, an increase of 35% from the same time a year ago.
• 40% of all QR codes take the user to some form of video content.
• Click through rates rose 7-13% when the word ‘video’ was included in the subject line.
• 65% of senior executives have visited a vendor website after watching video content.
• Google predicts that by 2015 50% of all display ads will be rich media ads.
IIL MEDIA • We Help You Tell Your Story
• IIL Media is a full service video production firm. From concept to execution IIL Media is your one-stop shop for development, pre-production, production, and post production services for streamlining and actualizing your goal to inform, educate, or entertain your targeted audience.
• IIL Media’s expert staff, headed by Emmy award-winning Senior Producer and Director, d.b. Roderick, is dedicated to creating high-quality video that tells your story and communicates your business’s unique message.
• As the media division of IIL Worldwide, the leader in global training, consulting, coaching and customized course development for top companies all over the world, IIL Media is the go-to creative visual media source for brands and companies.
• We develop and produce advertising spots, events & trade shows, web content, mobile advertising and corporate training, information and orientation videos utilizing the latest high definition video production and post-production technologies.
IIL MEDIA SERVICESCompany Profile Videos
HD Video Production
Optimized Web Videos
Marketing Videos
Documentary Videos
Camera Operating Crew
Video Business Cards
Video Editing Post-Production
Commercials & PSAs
Human Resource Employee Visuals / Corporate Training Modules
Product Reels & Demos
Green Screen Studio & Location Scouting
Teleprompting
Educational Programming
Interactive Web and Mobile Apps
IIL MEDIA SERVICES
Development: our development services include general consulting, creating budgets, and writing treatments and scripts.
Pre-Production: our pre-production services include consulting, electronic storyboarding, studio and virtual set design, location scouting, scheduling, casting and actor rehearsals.
Production: our production services consist of single or multi camera packages for professional in-studio or on-location productions, as well as the ability to produce your video in a number of formats, from Hi-Definition video to 35mm film.
Post-Production: Our editing services include Avid Media Composer or Final Cut Pro editing, offer 2D and 3D graphics, and DVD and Flash authoring. We also provide multi-track mixing, audio sweetening and a professional voice-over booth.
