11/8/2015 OnlineQuizCompetitionSolution|Questions&Answers

http://dare2compete.com/quiz/quizsolutions/677/IIMLucknowpresentsVodafoneExcelsior20 1/15

WelcomeVanshraj|Logout

MyFavorites|MyFeeds|Clientele|Contactus|MyDashboard

CompetitionsQuizzesSimulationGames

OurServices

CompetitionsQuizzesSimulationGamesOurServicePartnersClienteleContactusMyAccountWelcomeVanshrajRoyLogout

16,078

Competitions

678

OnlineQuizzes

165,001

11/8/2015 OnlineQuizCompetitionSolution|Questions&Answers

http://dare2compete.com/quiz/quizsolutions/677/IIMLucknowpresentsVodafoneExcelsior20 2/15

FBFans

118,744

Subscribers

OnlineQuizzes

IIMLucknow'sManfestVarchasvapresentsSBIBizQuizat10:00PM

Nov

12

ViewAll

MostRead

TodayLast7daysLast30days

CognizantStrategica

11/8/2015 OnlineQuizCompetitionSolution|Questions&Answers

http://dare2compete.com/quiz/quizsolutions/677/IIMLucknowpresentsVodafoneExcelsior20 3/15

Organizer:IndianInstituteofManagement,Lucknow

MeraStrategyinassociationwithMeraMedicare

Organizer:IndianInstituteofManagement,Raipur

PranologyComicPosterMakingCompetition

Organizer:IndianInstituteofManagement,Kashipur

Inquizzitive

Organizer:XavierInstituteofManagement,Bhubaneswar

Treasherlocked3.0

Organizer:MicrosoftCampusClub

ViewAll

11/8/2015 OnlineQuizCompetitionSolution|Questions&Answers

http://dare2compete.com/quiz/quizsolutions/677/IIMLucknowpresentsVodafoneExcelsior20 4/15

Question(1):

Answer:ProductLineextension BrandExtension ProductDevelopment

BrandDilution

QuizSolution

IIMLucknowpresentsVodafoneExcelsior2.0

P&GofferedAmbiPurcarfreshnerandthenlateronlaunchedAmbiPurhomefreshner.Thisisanexampleof:

11/8/2015 OnlineQuizCompetitionSolution|Questions&Answers

http://dare2compete.com/quiz/quizsolutions/677/IIMLucknowpresentsVodafoneExcelsior20 5/15

Question(2):

Answer:

Question(3):

Answer: Price/Sales Price/Earnings Price/OperatingCashFlow Price/EBIT

Question(4):

Answer:

Apopularconceptingametheory,theadoptionofwhichledtoamajorcrisisintheColdWar.Nametheconcept.

Brinkmanship

Inanemergingindustrywherecompaniesareyettobreakeven,whichisagoodrelativevaluationmultiple?

Inanactofrestructuring,conglomerateAwascreatedin2015asaparentcompanyofB.SubsidiariesofBweremovedfromunderBtoA.ThemainideabehindthisrestructuringwastomakethecoreactivitiesofBcleanerandmoreaccountable.NametheCEOofB

SundarPichai

11/8/2015 OnlineQuizCompetitionSolution|Questions&Answers

http://dare2compete.com/quiz/quizsolutions/677/IIMLucknowpresentsVodafoneExcelsior20 6/15

Question(5):

Answer:

Question(6):

Answer:Marketspecialization Productspecialization Pricespecialization

Singlesegmentspecialization

Question(7):

Answer: CocaCola Pepsi Horlicks Limca

Question(8):

What2termwordinanalyticisbeingreferredto,thechallengesofdealingwithwhicharethesubjectsofthecartoonsbelow?

BigData

MicromaxmanufacturesaffordablesmartphoneswhereasVertufocussesonhighendluxurysmartphones.Theseareexamplesofwhatiscommonlyknownas:

WhichbrandisIndiastopsellingpackagedbeveragenexttomineralwater?

WhichofthefollowingGenerationsischaracterizedasbeinggreatacquisitorsandarevalueandcausedrivendespiteindulgencesandhedonism?

11/8/2015 OnlineQuizCompetitionSolution|Questions&Answers

http://dare2compete.com/quiz/quizsolutions/677/IIMLucknowpresentsVodafoneExcelsior20 7/15

Answer: GIgeneration SilentGeneration Babyboomers GenerationX

Question(9):

Answer:

Question(10):

Answer:

Question(11):

CompanyAisaprivatelyheldcompany.Ithas100shareholdersand$20millionincash.ItistoosmalltobelistedontheNYSE.CompanyA,now,iseffectivelylistedontheNYSE.CompanyAacquiresapublicallylistedcompany,B.CompanyAisnoweffectivelylistedonNYSEwithouttheextensiveIPOprocess.Thisiscalled___________listing.

Backdoorlisting

Weallarefamiliarwithwordofmouthadvertisingbutwhatiswordofthumb?

MarketingThroughSMS

Whatalcoholicproductowesit'snametoatown/municipalitylyingintheshadedregiondepicted?

11/8/2015 OnlineQuizCompetitionSolution|Questions&Answers

http://dare2compete.com/quiz/quizsolutions/677/IIMLucknowpresentsVodafoneExcelsior20 8/15

Answer:

Question(12):

Answer:

Question(13):

Answer:Highinvolvementshopper Varietylovingshopper

Highvaluedealseekershopper Habitualshopper

Question(14):

Answer:

Question(15):

Tequila

XisanentrepreneurandtheCEOofY.HeispresentontheboardsofMicrosoft,Facebookamongothers.In1997,Xwaschargedalatefeeofabout40$byamovierentalcompanyfordelayedreturnofacopyofApollo13DVD.ThiseventuallyledtothesettingupofY.IdentifyXandY.

XWilmotReedHastings,Jr.nYNetflix

ChetanB.justpassedoutfromamanagementschool.Hegetsextensiveinformationfromvariouschannelsandfindsouttheprosandconsoftheproductsthatheintendstopurchase.Heevenvisitsanumberofexclusiveretailshopsandtriesmanyoftheproducts.Butwhenitcomestopurchasing,healwaysbuysfromthelowestcostchannel.ChetanB.isa________shopper

ShoppersStophasCCDandLakmehairsalonsintheirstores.Thisisanexampleof________marketingsystems.

Horizontal

Nametheprocessofmakingdecisionsbyconstructingsimplifiedmodelsthatextracttheessentialfeaturesfromproblemswithoutcapturingalltheircomplexity.

11/8/2015 OnlineQuizCompetitionSolution|Questions&Answers

http://dare2compete.com/quiz/quizsolutions/677/IIMLucknowpresentsVodafoneExcelsior20 9/15

Answer:

Question(16):

Answer:SocialLearningtheory OrganizationalJusticetheory ReinforcementTheory

SelfEfficacytheory

Question(17):

Answer:

Question(18):

Answer: AdministeredVMS IndependentVMS ContractualVMS DependentVMS

Question(19):

Answer:

BoundedRationality

Namethetheorythatsaysthatbehaviourisafunctionofitsconsequences.

Anyincompatibilitybetweentwoormoreattitudesorbetweenbehaviourandattitudesiscalled?

CognitiveDissonance

Whichtypeofverticalmarketingsystemcoordinatesthestagesofproductionanddistributionthroughthesizeandpowerofoneoftheparties?

Namethetheorythatprovidesasetofrulestodeterminetheformandamountofparticipativedecisionmakingindifferentsituations.

LeaderParticipationModel

11/8/2015 OnlineQuizCompetitionSolution|Questions&Answers

http://dare2compete.com/quiz/quizsolutions/677/IIMLucknowpresentsVodafoneExcelsior20 10/15

Question(20):

Answer: Dedicated Passionate Proactive Fanatical

Question(21):

Answer:Homogeneouspreference Diffusedpreference Clusteredpreference

Psychologicalpreference

Question(22):

Answer: S&P500 ShanghaiComposite STI Nikkei225

Question(23):

Answer:Whenitisundervalued OntheSecuritymarketLine Inastockmarketbubble

Whenitisovervalued

Question(24):

Peoplewhoidentifyopportunities,showinitiative,takeaction,andpersevereuntilmeaningfulchangeoccursarecalled?

Procter&Gamblehasmanysoapbrands.Onereasonforthisisthatsoapuserstendtogrouptogetherintermsofpreferencessuchasbleachingaction,softness,stainremoval,etcetera.WhichofthefollowingpreferencespatternwouldmostlikelyapplytoP&Gsmethodofresponsetomarketneeds?

WhichstockindexsufferedamassivemarketcorrectioninlateJune2015?

Whenisthebestmomenttobuyastocktohavegoodshorttermreturn,withlowerrisk?

Whichoneistheoddoneout?

11/8/2015 OnlineQuizCompetitionSolution|Questions&Answers

http://dare2compete.com/quiz/quizsolutions/677/IIMLucknowpresentsVodafoneExcelsior20 11/15

Answer: Stocks Equities Futures Shares

Question(25):

Answer: @ $ % #

Question(26):

Answer: Table Ceiling Hall Floor

Question(27):

Answer: Selllimit Sellstop Buystop Buylimit

Question(28):

Answer: TDD&FDD FDD TDD WDM

Whatisthesymbolthatfollowsastocksymbol?

Backbeforethe2000s,stocktradingtakesplaceatthe:

StockXwouldonlybeboughtafterthepricereaches$11.30.Thepriceisnow$14.Whatisthisprocesscalled?

WhatdoesLTEsupport?

11/8/2015 OnlineQuizCompetitionSolution|Questions&Answers

http://dare2compete.com/quiz/quizsolutions/677/IIMLucknowpresentsVodafoneExcelsior20 12/15

Question(29):

Answer: MarketMavens StrategicSegments SuperSegments OccasionSegments

Question(30):

Answer: JohnLindsay EdKoch MichaelBloomberg RudyGiuliani

Question(31):

Whenasymphonyorchestratargetspeoplewhohavebroadculturalinterests,ratherthanonlythosewhoregularlyattendconcerts,theorchestraistargetingwhatarecalled________.

IdentifytheCEOwhoalsoservedastheMayorofNewYorkCity.

Anewrestaurantisopeningintown,whichhasinvitedalotoffoodcriticsforitsopeningdaycelebrations.Thisactoftherestaurantisbestdescribedas:

11/8/2015 OnlineQuizCompetitionSolution|Questions&Answers

http://dare2compete.com/quiz/quizsolutions/677/IIMLucknowpresentsVodafoneExcelsior20 13/15

Answer:Advertising PersonalSelling PublicRelations PromotinalCampaigning

Question(32):

Answer: ZenCEO CEO,Bitch CEO,God iCEO

Question(33):

Answer: McDonalds BurgerKing Domino's JumboKing

Question(34):

Answer: QueenVictoria KingHenryVIII KingGeorgeIII QueenElizabethI

Question(35):

Answer: BhagatSingh JawaharLalNehru MahatmaGandhi IndiraGandhi

WhattitledidSteveJobstakeafterreplacingGilAmelioin1997?

Whichisthefamousfoodchainspecialisinginregionaldish'sofIndia?

WhichBritishmonarchoversawthelossofmanyAmericancoloniesduringtheRevolutionaryWar,whilefightingmentalillness?

WhichIndianindependenceheroservedwiththeBritishintheBoerWar?

11/8/2015 OnlineQuizCompetitionSolution|Questions&Answers

http://dare2compete.com/quiz/quizsolutions/677/IIMLucknowpresentsVodafoneExcelsior20 14/15

Question(36):

Answer: NASDAQ BATS ChicagoStockExchange NYSA

Question(37):

Answer: AIG FannieMae FreddieMac REFCORP

Question(38):

Answer:

Question(39):

Answer: TycoInternational WorldCom BearSterns Enron

Question(40):

OnwhichUSExchangearebuyerspaidforremovingliquidity?

Whichisnotagovernmentsponsoredenterprise?

PremieredforthefirsttimeinIndianPremierLeagueseason2,thisadvertisementcampaignwasconceptualizedbyOgilvyMathers.ThisadcampaignalsowonaPETA2009GlitterboxAward.Namethecampaign.

ZooZoo

Whichofthefollowingcompanies'executiveswerenotpunishedfollowingamajorstockscandal?

Athirdpartytoanegotiationwhohastheauthoritytodictateanagreementiscalled?

11/8/2015 OnlineQuizCompetitionSolution|Questions&Answers

http://dare2compete.com/quiz/quizsolutions/677/IIMLucknowpresentsVodafoneExcelsior20 15/15

Answer: Mediator Arbitrator Conciliator Broker

CompanyAboutUsPrivacyPolicyTerms&ConditionsContactUsQuizzingTeamAdvertisewithus

OurServicesPromote/OrganizeCompetitionsOnlineQuizzesLive/OnCampusQuizzesSimulationGamesEmployeeEngagementBrandBuilding

MoreLinksSubmitaCompetitionTestimonialsPartnersClientsQuizzingClientsBrandingGuidelines

MediaPresenceTelegraphIndianExpressYourStory.inSocialProma

FollowusFacebookNewsletter

BestViewedinIE8+,Mozilla,Chrome,Opera&Safari.Copyright2015Dare2Compete.comAllrightsreserved.