Iipm Prospectus 2010

8/8/2019 Iipm Prospectus 2010

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Aims & Objectives

Academic Programme at IIPM

IIPMS GLOBAL ADVANTAGE

IIPM School o Business & Economy

IIPM Centre or Higher Education

International Inrastructure

Placement Process

Ranking News

History O The Institute


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The Roots

Year 1963... A dream... A proposal to Jawaharlal Nehru, the then Prime Minister

o India to set up an Institute under the name o Institute or Planning and

Administration o National Economy... A study tour o Europe & a man. The

roots o an institute with a dierence. An institute oriented towards the

promotion o corporate growth, based on innovation and entrepreneurship in

harmony with national economic planning objectives, aiming at a sustainable

and ethically acceptable growth rate. Conceptualised by Dr. M. K. Chaudhuri,

Indias leading economic visionary, The Indian Institute o Planning and

Management was ormally registered in the year 1973. Ater completing his

M. Sc., Ph.D. & D.Sc. rom the School o Economics, Berlin, Dr. M. K. Chaudhuri

worked with leading organisations and institutions like HLL, Indian Institute

o Advanced Studies, Shimla, XLRI , Jamshedpur (as a Proessor o Economics)

& IIM, Bangalore (as a Proessor o Economics), beore resigning rom his

prestigious job at IIM Bangalore to start what is today regarded as Indias

Greatest Academic Movement... The IIPM Movement!

The irst residential Full-Time Post Graduate Diploma Programme commenced

on 12th August, 1974, with students selected through admission tests-cum-

interviews held in Delhi, Kolkata, Bombay and Bangalore. Admission tests-

cum-interviews have so ar been held in over 18 cities, namely, Ahmedabad,

Bangalore, Bhopal, Bhubaneshwar, Mumbai, Pune, Kolkata, Chandigarh, Delhi,

Guwahati, Hyderabad, Jaipur, Lucknow, Chennai, Patna and Trivandrum.

Dr. Malay Chaudhuri,

Founder Director o IIPM & the

author o the path breaking best

seller The Great Indian Dream

The IIPM programme is today regarded as the only course with a WIDER

COVERAGE than MBA/MBE courses taught anywhere else in the country

because o its integration with National Economic Planning and a compulsory

Marketing specialization , making it the most INTELLECTUALLY STIMULATING

course in India. In the light o globalization, IIPM aims to create a new

generation o globally competent entrepreneurial managers, who can

ace with conidence emerging challenges o international markets, while

remaining committed to remove massive poverty o Indian masses within

a generation.

Realising the huge demand in the Indian economy or skilled management

graduates, IIPM decided to oer its world class courses to a larger student

base spread across smaller Indian towns - still deprived o quality higher

education opportunities. Hence, in 2009 IIPM launched two new ailiate

institutes - IIPM School o Business & Economy (ISBE) and IIPM Centre

or Higher Education (ICHE). While ISBE promises to oer the same IIPM

experience or one and all, ICHE oers to prepare students to take up careers

in dierent specialised unctional areas like HR, Finance, Marketing, Marketing

Communication and Inormation Technology. The ICHE programme is being

oered under the aegis o one o Indias largest multi-interest consulting

conglomerate Planman.

Prof. Arindam Chaudhuri

Hony. Dean - Centre or Economic

Research & Advanced Studies, IIPM

Founder Director - IIPM Centre or

Higher Education

Author o the best seller Count

Your Chickens Beore They Hatch

and co-author o the path-

breaking best seller

The Great Indian Dream


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The IIPM programme was conceptualised in 1973 keeping

in mind the unortunate act that education in India till

then had still remained primarily oriented towards the

needs o the private sector and had overlooked the

speciic require ments o the public sector. We had even

ailed to do justice to the private sector in as much as

we had not succeeded in impressing upon the students

the basic ramework within which the private sector had

to operate in our country. The scope and role o the

private sector in our country, in the context o national

economic planning, was quite distinct rom that o the

private sector in the ree market economies originally

developed through colonial exploitation.

Problems o development o the private and the public

sectors were, thereore, to be studied and analyzed

careully in the background o national economic

planning. Otherwise, we would not be able to translate

the laudable goals o plans into physical realities,

however sophisticated the planning models may be.

The Indian Institute o Planning and Management had

thus set beore it the twin tasks: to reorient education

and research towards the needs o both the sectors and

to establish the link between the national economic

planning and the development o private enterprises

in our country.

As an educational institute, IIPM aimed at developing

a three dimensional personality in its students, viz (1)

pursuit o knowledge, (2) commitment to economic,

social and cultural uplitment o masses and (3) cultivation

o taste or literature, ine arts etc.

With changing times and near dismantling o the

Planning Commission in India, IIPM aims to reorient

the IIPM programme to the new realities o the Indian

economic system while remaining committed to the

basic philosophy o global humanism. In act, while India

unortunately abandons principles o National Economic

Planning, intellectuals around the world are waking up

to the inevitable need or International Planning in the

search o a more humane and sustainable society as man

is becoming increasingly alienated rom the society and

violence - both internal and external - is becoming a

trademark o the ree market iscal bottom line oriented

driven system. Thus the need to re-ocus on welare

concepts has actually acquired greater importance

today. To make a happier and humane society, uture

entrepreneurs and managers need to understand not

just concepts that are taught in traditional B-Schools

around the globe, but also concepts o International

Planning and Humanitarian Economics, which IIPM

aims to impart.

A I M S & O B J E C T I V E S

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The IIPM programme, thereore, is not a simple MBA,

although it might be recognised as one. It is ar more

than what the best B-Schools across the world have ever

conceptualised. It is a programme in entrepreneurship

(which helps you become not just a manager but much

beyond) with compulsory specialisations in Marketing,

Economics and International Planning. In act, the

Economics part o the curriculum is by itsel at par with a

Masters programme in Economics. Apart rom the above

specialisations, students are required to choose another

extra specialisation o their choice (which could be in

Finance or HR) and an additional super-specialisation

rom a choice o 6 unctional areas.

The IIPM programme urther incorporates World-Class

global exposure through the three phase structure that

every student undergoes viz. 1) A compulsory global tour

o a developed country like Switzerland/Germany/USA

etc. that exposes them to the unctioning o leading

global corporations and institutions. 2) Compulsory

exposure to the classes/seminars o globally renowned

aculty members o leading B-Schools rom all over the

world. 3) Constant interaction with students rom all

over the world who come to study/spend a semester

at the Institute.

Having said all that, what really makes the big dierence

in the lives o students joining the IIPM movement is

perhaps the unique Leadership, Personality Developm ent

and Mentorship Programme at the institute. From one to

all, every student typically deines it as a lie changing

experience. The programme helps creating exceptional

communicators, orators, public speakers and leaders out

o each and every student in the Institute, irrespective

o their backgrounds. These are some o the key reasons

that students o the Institute not only get exceptional

placements, but also get personalities, which they can

be proud o or the rest o their lives.

Indian Thoughts... Global Perspective...

Mrs. Suroma Chaudhuri, one o the ounding members o

IIPM society at a relie camp or the poor.

Globally renowned Marketing Guru Dr. Philip Kotler

during his session with students in IIPM along with

Proessor Shouvick Dutta

In India, IIPM aims at initiating training and research on problems

o development that must be solved or realisingThe Great Indian

Dream o a healthy, educated and employed India.

As an educational institute, we aim at developing a three dimensional personality in our students,viz (1) pursuit o knowledge,

(2) commitment to economic, social and cultural uplitment o masses and

(3) cultivation o taste or literature, ine arts etc.


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A C A D E M I C P R O G R A M M E S AT I I P M

Sl. No. Indicative Course List

1. Introduction to Organisation &

Management Concepts

2. Fundamentals o Marketing

3. Selling and Negotiation Skills

4. Beyond Principles o Management &

Economics

5. Web Designing and e-marketing

6. Customer Relationship at Work

7. Organisation Grow th & Development

8. Strategic Marketing Concepts9. Outsourcing and ITeS

10. Glo bali sati on and Inter nati onal Po li ci es

11. Lea de rship and Busin ess Succe ss es

12 . E xe cuti ve Communi cat ion & Cor pora te

Etiquettes

NB: 1 Credit is equivalent to 10 hours o academic contact hours

Credit Distribution:

Years Semesters Credits

I

I 35

II 35

Live Projects 10

IIIII 35

IV 35

TOTAL 150

IIPM oers 2 categories o programmes - Global and

International - at 3 dierent levels o higher education

- Undergraduate, Postgraduate and Executive. All these

programmes have been developed keeping in mind

the requirements o dierent groups o students. But,

the essence o all these programmes remain the same

and they all try to attain the institutes socio-economic

philosophies as envisioned by its Founder-Director

(reer page 2).

Global ProgrammesA) UG Programme in Planning and Entrepreneurship

with International Residentship

Programme Code: GA1

Programme Type: 2-years full t ime, Under

Graduate

Degree Awarded: BSc in Management

Credits: 150

Programme Brief: Designed exclusively or the global

market, this Undergraduate Programme is highly

unique in its proposition. On successul completion,

this programme will open diverse higher learning

opportunities or students rom India and abroad. As

a participant you will enjoy the lexibility o enrolling

rom any o the 4 global locations India, UK, Belgium or

Singapore while you may complete the same rom your

home country or any other location o your preerence.

This programme aims to add a cross cultural lavour

to undergraduates, enhancing a students learning

process in various international business and economic

environments. The programme is packed with various

courses in general management, entrepreneurship

and economics with compulsory modules in oreign

languages and sel-development.

Eligibility: Candidates who have cleared high-school

may apply. Candidates with high TOEFL scored will be

preerred

Please Note: This is not the complete list o courses, but only an

indicative list or reerences

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A) PG Programme in Planning and

Entrepreneurship with International

Residentship

Programme Code: GA2

Programme Type: 1-year full time, Post

Graduate

Degree Awarded: MBA

Credits: 100

Programme Brief: It is one o the most

innovative MBA programmes to have been

designed in India or a global student

community. As a participant you will enjoy

the lexibility o enrolling rom any o the

4 global locations India, UK, Belgium or

Singapore while you may complete the

same rom your home country or any other

location o your preerence. This programme

aims to add a cross cultural lavor to IIPMs

highly revered PG programme in Planning

& Entrepreneurship, enhancing a students

learning process in various international

business and economic environments. The

programme is packed with various courses

in general management, entrepreneurship

and economics with specialization options

in Marketing, HR, Finance and Operations.

A d d i t i o nal s u per -s pec i a l i s at i o ns i n

Leadership & Strategy, Entrepreneurship,

Global Business Strategies and Inormation

Systems are also oered.

Eligibility: Graduates rom any stream, with

or without industry experience may apply.

Preerence to be given to candidates with

GMAT scores. NB: 1 Credit is equivalent to 10 hours o academic contact hours

Sl. No. Indicative Course List

1. Ma na gin g O rg anis ation s: Pro cesse s & Pe op le

2 . Acco untin g or Ma na ge rial D ecision Ma kin g3. Economics or Managers: Micro & Macro

4. Q uanti ta tive Sk ills or Man ag er ial De cision s

5. Marketing in the 21st Century

6 . E xe cutive Communic at ion & S el D eve lo pm ent)

7. Na tion al & I nte rn ation al Econ omic Pla nnin g

8. IT or Managers: Database Management & K M

9. Competitive Business Strategies

10. Global Business Strategies

11. Managing IT & ITeS Businesses

12 . Lea de rship & Str ate gic V isionin g13. Entrepreneurship

14. Strategi c M ar keti ng o r Glo bal Operati ons

15. Managing People Across Borders

16. S tr at eg ic C or po ra te F in an ce & I nv es tm en t

Decisions

Please Note: This is not the complete list o courses, but only an indicative list or

reerences


Terms Credits

I 25

II 25

Internship / Projects 15

III 25

Thesis 10

TOTAL 100


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Why Study Abroad

whenIIPMgives you No.1 Ranked

Global Exposure

INTERNATIONAL PROGRAMMESIIPM offers the following 3 variants of International

Programme at the Under Graduate, Post Graduate and

Executive levels:

(A) Programme in Planning and Entrepreneurship with

international Residentship and Certification in Global

Management

(B) Programme in Planning and Entrepreneurship with

International Exposure

(C) Programme in Planning & Entrepreneurship

Programme Code: UG-01 (with Global Certification) &

UG-02 (with no international exposure)

Programme Type: 3-Years Full Time Integrated

Degree Awarded: BBA+MBA

Credits: 300

Programme Brief: The IIPM Integrated Programme in

Planning & Entrepreneurship, conceptualized over two

decades ago by the Founder Director, till date remains the

most unique management programme o its kind in India.

Oered to candidates a ter their 10+2 level o education, this

programme aims to mould management proessionals at a

very young age to enable the candidate get a head-start in

their career. As an IIPM student, you are not only eligible to

get a BBA degree at the end o the three academic years, but

also an MBA, ater 2 years o post-BBA work experience. In the

irst year o this programme, a student is exposed to various

undamentals o business management and entrepreneurship

in addition to courses covering Indian culture, history and

literature. In the ollowing years, you get to attend lectures

along with the MBA students in the same lecture rooms,

delivered by the same aculty members and gaining the

same world class knowledge that IIPM stands or. At the end NB: 1 Credit is equivalent to 10 hours o academic contact hours



I

I 37.5

II 37.5

Industr y Exposure 10

G loba l E xp osure - I 15

II

III 30

IV 30

Ind us tr y Inter nship 10

Glo bal E xposu re - II 10

III

IV 30

V 30

Live Projects 24

Thesis 36

TOTAL 300

o 3 years, you stand to gain much more than

any normal BBA student and even the most

well groomed MBA student. I you choose the

programme with Global Certiication, then you

get to visit two dierent global destinations

once during your irst year and the next time

during your second / third year (details o the

same given in pages 12-13).

Eligibility: Candidates who have cleared their

high school education in the Indian or other

oreign senior secondary educational ormat

may apply.

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It has been observed that MBA level education is oered to students o all graduation

streams (History, Biology, Engineering etc.), thereore, making it obvious that MBA

Education academically has nothing to do with graduation. Thus, IIPM pioneered the

3 year Intregreated Full Time Programme or Undergraduate students wherein, they

do the same IIPM programme in the second and third year. In the frst year a bridge

course to planning & entrepreneurship programme is given to this students. So that

they become capable o competing with students at the masters level.

Prasoon Mazumdar


Years Trimesters Credits

I

I 30

II 30

Industr y Internship 10

Global Exposure 10

II

III 30

IV 30

Live Projects 24

Thesis 36

TOTAL 200


Programme Code: PG-01, PG-02, PG-03

Programme Type: Full Time, Post Graduate

Degree Awarded: MBA

Credits: 200

Programme Brief: It is the most innovative and the most

comprehensive world class MBA programme ever designed

in India. This programme takes you through a world o

management education which has its roots in over 35 years o

research o the Indian economy and business practices. With

over 80 dierent, yet interlinked, courses in management,

entrepreneurship, and economics, the programme not

only helps you in acquiring business acumen and creating

global perspectives, but also brings about a complete

transormation to your overall personality.

This programme is oered in 3 dierent variants (as mentioned

above). Students who opt or option (A), get a once in a

lie-time opportunity to stay on campus and study at one

o the topmost global B-Schools in UK or USA, leading to

a Certiication in Global Management. Students opting or

option (B), visit developed economies in Europe /USA/Asia to

study and research on international business and economic

environments. Although there are no international study tour

oered to students opting or option (C), but they get to interact

with global aculty members and oreign students in their

home campuses, as a part o the Global Outreach Programme

(GOP) and Global Student Exchange Programme (GSEP).

Academically, every programme participant gets a dual

specialisation - with marketing as a compulsory specialisation

and an additional specialisation to be chosen rom HR or

Finace. Students also go on to gain a Super Specialisation in

any one o the contemporary management areas covering

Leadership & Strategy, Wealth Management, Entrepreneurship,

International Marketing, IT & MIS and Operations & SCM.

Eligibility: Graduates rom any stream, with or without work

experience may apply.

Programme Code: EX-01, EX-02, EX-03

Programme Type: 1-Year Full Time, Executive

Final Degree: MBA

Credits: 90

Programme Brief: This is a ull time programme spread NB: 1 Credit is equivalent to 10 hours o academic contact hours

Terms Credits

I 30

II 20

Global Exposure 5


III 20

Thesis 10

TOTAL 90

across 3 academic trimesters, oered to

working executives with a minimum o 3-years

o industry experience. The candidate gets

exposed to a highly challenging and extremely

stimulating courseware designed and delivered

by the best expert s o management education

in India. At the end o the programme, the

candidate metamorphoses into a completely

dierent personality with a unique and distinct

perspective to the world o business and

economy around him. Along with masters level

courses in Economics and Entrepreneurship,

an option to specialise in any one ield rom

Marketing, HR or Finance is available.


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Sl. No. Course List Credits

ECONOMICS & PUBLIC POLICY AREA

1 Fundamentals o Economics 3

2 Micro Economics 2

3 Macro Economics 2

4 Intro to NEP and World Economic Systems 3

5 Comp arat ive Eco nomic Sys tems 2

6 National & Global Economic Planning 4

7 Managerial Economics 2

8 Econo mic Environment o Business 2

9 Welare Economics 1

MARKETING MANAGEMENT AREA

10 Fundamentals o Marketing 3

11 Intro to Rural & Services Marketing 1.5

12 Intro to Consumer Behavior & Branding 3

13 Intro to Mass ComM. & Integrated Mktng. Comm. 3

14 Intro to Sales & Distribution Management 3

15 Intro to Advertising Concepts 3

16 Advanced Concepts o Marketing Management 4

17 M an ag em en t I n or ma ti on or D ec is io n M ak in g 2

18 Consumer Behavior 2

19 Adver tising Management 2

20 Sales Management 2

21 Brand Management 2

22 Services Marketing 2

23 Marketing Strategy 1

24 Marketing Research 2

25 Rural & Social Marketing 1


26 Retail Management 1

27 Customer Relationship Marketing 1

28 Business to Business Marketing 1

29 Database and Hi -Tech Marketing 1

OB & HR MANAGEMENT AREA

30 Introduction to OB & HRM 1.5

31 Organisation Behaviour 2

32 Human Resource Systems 2

33 OB & Human Resource Development 2

34 Industrial Relations & Personnel Management 1

35 Training & D evelop ment 4

36 Group Dynamics 4

37 Manpower Planning 4

38 Compensation Management 4

39 Strategic HRM 2

40 Work Psychology 4

41 Perormance Management & Appraisal System 2

42 Cross Cultural Management 2

43 International HRM 2

FINANCE & ACCOUNTING AREA

44 Introduction to Financial Accounting 3

45 Introduction to Portolio Management 3

46 Corporate Accounts 3

4 7 M an ag er ia l A cc ou nt in g i n D ec is io n M ak in g 3

48 Financial Management 2

49 A dv an ced S ecuri ti es A naly s is & Por t ol io M an agemen t 3

50 Insurance & Banking 2

C O U R S E L I S T

P G / U G / E X E C U T I V E P R O G R A M M E S

10


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51 FOREX & Multi-national Business Finance 2

52 Advanced Accounting 2

53 Management o Indian Financial Systems 2

5 4 F in an ci al M od el li ng u si ng M S E xc el 1

55 Mergers & Acquisitions 3

56 Strategic Corporate Finance 3

57 Derivatives, Options & Futures 3

58 Corporate Tax Planning 2

59 Project Appraisal 3

ENTREPRENEURSHIP AREA

6 0 In tr od uc tio n t o B us ine ss O rg ani sa ti on & Ma na ge me nt 3

61 Business Ethics & Happy Capitalism 3

62 Research Methods or Business 1.5

63 Business & Corporate Laws 1.5

64 Intro to Entrepreneurship & Small BusinessManagement

3

65 Indian Business Environment 3

66 Case Study Methods 3

67 International Business & Management 3

6 8 O rg ani sa ti on al Ev ent Ana ly sis & E xp er ie nt ia l L ea rn ing 2

69 Business, Corporate & Industrial Law 3

70 A dv . Entrepr en eur sh ip & S mall Busin ess M an agemen t 4

71 Corporate Business Ethics 1

72 Planning an Entrepreneurial Venture 1

73 Business Valuation Using Financial Statements 1

74 Capital Raising Strategies in Corporations 1

75 New Product Development 1

76 Investing in Private Equity 1

77 Micro Finance 1

OPERATIONS MANAGEMENT AREA

78 Intro to Business Mathematics & Statistics 3

79 Quantitative Methods or Business Decisions 4

8 0 S ta ti st ic al M et ho ds or B us in es s D ec is io ns 4

8 1 O pe ra ti on s R es ea rc h & D ec is io n M od el s 3

82 TQM & Production Management 2

83 Distribution Management 1

84 Global Operation Management 1

85 Logistics & SCM 1

86 Operations Strategy 1

87 Outsourcing & IT Based Business 1

88 Service Operations Management 1

89 Revenue Management & Pricing 1


INFORMATION TECHNOLOGY AREA

90 Inormation Systems Basic 3

91 Web Designing and Web-based Marketing 3

92 System Essentials 2

93Management Inormation System & Knowledge

Management2

94 Business Intelligence Using Data Mining 1

95 Strategic Innovation Management 1

96 Strategies or Managing Networked Businesses 1

97 F in an ci al V aluati on o Techn ology Busi ness 1

9 8 Te ch no lo gy & S tr at eg ic C on su lt in g 1

99 Mobile Policy and M-Commerce 1

LEADERSHIP & STRATEGY AREA

10 0 E xe cu ti ve Co mm un ic at io n 9

101 O rg an iz at io n D ev el op me nt 2102 Busin ess Pol icy & C ompetit iv e S tr ategy 2

103 Managing Strategic Partnerships & Alliances 1

104 Strategic Talent Management 1

105 Negotiation Analysis 1

106 Gender & Leadership 1

107 G reat L eader sh ip S tr ategies and V is ioni ng 2

INTERNATIONAL MARKETING

108 International Marketing 2

109 International Marketing Research 1

110 Export Procedures & Documentation 2

111 Indias Foreign Trade 1

LANGUAGE & CULTURE

112 French 6

113 Appreciation o Art, Culture & Literature 3

LIVE PROJECTS

114 Sales Management 4

115 Advertising Management 4

116 Consumer Behavior 4

117 Industrial Relations 4

118 OB & HRM 4

119 Industrial Research 4

120 Operations Management 4

121 Inormation Technology 4

122 INDUSTRIAL INTERNSHIP 10

123 Certiication In Global Management Programme 10

124 Global Oppor tunity & Threat Analysis Programme 10

125 Thesis 36


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MANAGEMENT from WORLDS TOP RANKED B-SCHOOLS

STUDY TOUR TO EUROPE/USA etc. leading toCERTIFICATION IN GLOBALFREE

Partner B-School: Participating B-School:Participating B-School: Participating School or GOTA:Afliate B-School:

International Management Gurus Who Have Taken Exc

Seminars With IIPM Students !!

ZIG ZIGLAR - Success, Perorm

Achievement

ZIG ZIGLAR - Success, Perorm

Achievement

JACK CANFIELD - The Success Principles

PHILIP KOTLER - Strategic Marketing

STEPHEN R. COVEY -

Organizational Management

JOEL STERN - EVA : Maximizing

Shareholder Value

All students enrolled in IIPMs

International programmes

with Global Certification or

with International Exposure,

compulsorily visit various locations in USA/UK /mainland Europe/Asia

or a period o 12-14 days. During these visits, students stay on campus

o some o the worlds most reputed B-Schools and attend customised

lectures on Global Management. Students also visit corporate head

quarters o Fortune500 companies, global organisations like UN, WTO,

WIPO and attend lectures by proessionals and business tycoons on

global economy and business practices.

Global Opportunities & Threat Analysis

GOTA1

P r o es s o r s r o m the to p 20

B-schools and universities o the

world representing institutions

like Harvard, Columbia, Wharton,

Stanord, Yale, Stern, Chicago, LSE, Oxord, Insead, IMD, amongst

others, have regularly taken interactive sessions with IIPM students

across all the centres. During their visit to India, they also conduct joint

corporate workshop along with IIPMs senior most internal aculty

members. As a part o this programme, collaborative researches on

contemporary business issues are also proposed and taken up. Some

o the international proessors who have taken exclusive sessions

with IIPM students include:

Global Outreach Program

GOP2

Andre Laurent

INSEAD

Rick Aubry

Stanord

Jim

Rogers

Ravi Dhar

Yale SoM

Ari Ginsburg

NYU, Stern

Jack

Canield

Donald Marchand

IMD

George Wu

Chicago GSB

Craig Smith

LBS

Stephen R.

CoveyPhilip Kotler Pennings

Johannes Wharton

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Students rom leading institutions

o higher learning in Europe/

America/Asia visit IIPM regularly to

experience a whole new learning

process, as a part o IIPMs Global Student E xchange Program (GSEP).

Visiting students stay over or a period ranging rom 15 days to 3

months (a trimester), attending lectures along with IIPM students.

These students also participate in various cultural and sporting

activities on campus and gradually become an integral part o the

institutes student community. Likewise, IIPM students also visit

various partnering institutes, as a part o this unique programme.

Global Student Exchange Program

GSEP3

The Strategic Management Group

(SMG) at IIPM, operates rom its

oices in New York, London, Dubai

and Singapore and work closely

with corporations across the globe to identiy global employment

opportunities or its students. The 2008 Zee Business survey ranked

IIPM as the 9th Best B-School in India in Placements. However, what

is worth mentioning is the act that IIPM ranks next to only the IIMs

in terms o the no. o students placed internationally.

Global Placements Program

GPP4

#Original scanned portions rom an article in Hindustan Times that appeared on 13th July 08 . For the complete

article log on to www.iipm.edu

IIPM. REAL EDUCATION. REAL PLACEMENTS.

For the class of 20092700+ PLACED!55 + INTERNATIONALLY!

For the class of 20082650+ PLACED!165+ INTERNATIONALLY!

HIGHEST NUMBER OF

PLACEMENTSby an y B- S ch ool i n I n di a or th e y ear 2008 & 09!

>> FOR HIGHEST INTERNATIONAL

PLACEMENTS IN INDIA> BEST B-SCHOOL IN INDIA IN THE

NON IIM CATEGORY


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I

I 37.5

II 37.5

Industry Exposure

& Projects15

II

III 30

IV 30

Ind us tr y Inter nship 10

III

IV 25

V 25

Live Projects 24

Thesis 36

TOTAL 270

Programme Brief: This is a ull time programme spread over

8 trimesters, oered to undergraduates, resh out o school.

This is one o the most innovative business management

programmes ever conceptualised to create a young and

robust managerial workorce who are creative, sincere and

highly talented in their own ields. Students are oered

Marketing as a compulsory specialisation, along with Masters

level courses in Economics and Entrepreneurship. Students

also get an additional specialisation in their inal year by

selecting any one unc tional area rom HR or Finance. French

is taught as a compulsory oreign language to all students

enrolled in this programme.

Courses Covered: All courses, mentioned in pages 10-11

are a part o this programme, except serial numbers 72-77,

84- 89, 94 -99, 103-111 and 123-124.

ABOUT ISBE:ISBE (IIPM School o Business & Economy) is an ailiate o IIPM - the worlds largest B-School. Based on over

3 decades o dedicated research and academic inputs in the ields o Entrepreneurship, National Economic

Planning and Business Management, IIPM decided to introduce a completely dierent academic entity, ISBE, with

a commitment to deliver World Class Education or everybody!!

ACADEMIC PROGRAMMES:ISBE oers a Programme in Planning & Entrepreneurship at three dierent levels, depending on academic and

experience background o the candidate - Under Graduate, Post Graduate and Executive.

Programme Code: UG-03

Programme Type: 3-years Full Time, Integrated

Degree Awarded: BBA+MBA

Credits: 270

Pro. Partha P. Saha, B.Tech, IIT-

Delhi; PGDM, IIM-C and the Dean-

Centre or Inormation Technology,

IIPM and Group Consulting Editor

MIS & IT, Planman Media.

Pro. A. Sandeep, Alumni IIM-C is

the Dean - Research & Consulting

at IIPM since 1998 and also the

Editor o Indias leading business

magazine - Business & Economy.

14


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Programme Code: EX-04

Programme Type: 1-Year Full Time, Executive

Degree Awarded: MBA

Credits: 66

Programme Brief: This is a ull time programme spread

over 3 trimesters, oered to working executives with a

minimum o 3-years o industry experience. The world class

academic input at ISBE help the par ticipants in reshaping their

career growth trajectory. Students can specialise in any one

unctional area rom a choice o Marketing or HR or Finance.

Additionally, students are delivered Masters level courses in

Economics and Entrepreneurship.



84- 89, 94 -99, 103-111 and 123-124. NB: 1 Credit is equivalent to 10 hours o academic contact hours


Terms Credits

I 20

II 15


III 15

Thesis 10

TOTAL 66


Years Trimesters Credits

I

I 30

II 30


II

III 25

IV 25

Live Projects 24

Thesis 36

TOTAL 180

Programme Code: PG-04

Programme Type: Full Time, Post Graduate

Degree Awarded: MBA

Credits: 180

Programme Brief: This is a ull time programme spread over

6 trimesters, oered to resh graduates looking orward to

make a career in the corporate world or planning to start

their own enterprise. Students are oered Marketing as a

compulsory specialisation, along with Masters level courses

in Economics and Entrepreneurship. Students also get an

additional specialisation in their inal year by selecting any

one unctional area rom HR or Finance.



84- 89, 94 -99, 103-111 and 123-124.


16/24

When the regular graduation and post graduation colleges provide you sub standard

education that takes you no where in lie, IIPM CHE, comes as a breath o resh air!! Our

dedicated and experienced aculty members will change your lives like never beore

and education will become an enjoyable experience!!

Pro. Rajita Chaudhuri, Dean ICHE and Popular Columnist 4Ps Business & Marketing and Author o Orangutan as

your Brand Ambassador. You can read her educative articles at www.rajitachaudhuri.blogspot.com or reach her at

http://www.acebook.com/people/Rajita-Chaudhuri/611256657

World-Class. Uncompromising. Affordable.The VALUE MBA




I

I 20

II 20

II

III 20

IV 20

Indu stry Internship 10

IIIIV 15

V 15

TOTAL 120

Programme Code: UC-01

Programme Type: 3-years Full Time

Degree Awarded: BBA

Credits: 120

Programme Brief: ICHE oers a 3-years ull time UG programme

in Business Studies. During the irst year, students get exposed

to conceptual understanding o various undamentals o

management and business processes. In the second year,

urther advanced courses are taken up, while in the inal

year, students opt or a specialisation in either Marketing,

Marketing Communications, HR, Finance or IT. Additionally,

every student is exposed to compulsory mentoring and

personality grooming sessions by Planman experts.

ABOUT ICHE

ICHE (IIPM Centre or Higher Education) is an educational initiative under the aegis o one o Indias largest

multi-interest consulting conglomerates, Planman. Ater being associated or over a decade, with the worlds

largest business school, The Indian Institute o Planning and Management, Planman decided to carry on

the legacy o IIPM and hence ventured into various Undergraduate and Post Graduate programmes in

management, through its educational services initiative - ICHE. It envisages opening windows o opportunities

or reshers and working executives in the areas o HR, Marketing, Marketing Communications, Finance and IT.

The various programmes oered by ICHE are a relection o Planmans expertise in the dierent management

domains, gained over the years through its numerous industry based consulting assignments.

ICHE ocuses is to lay a solid oundation in the students areas o interest, on which they can stand irmly and build

a career. We are conident that the impact o each programme will leave behind an indelible mark in the minds o

the students, as the lec tures are delivered by proessionals who have behind them years o academic and practical

experience in the respective ields. Their approach towards the subjects is mostly case based, helping the students

in grasping the iner concepts more eiciently and connecting well with the real world.

ACADEMIC PROGRAMMES:ICHEs strategic alliance with the largest business school in the world, IIPM, has aided it in designing career driven

programmes at the UG and PG levels. All students who successully complete the UG/PG programme would be

awarded a certiicate rom ICHE. Additionally they are awarded with a BBA & MBA degree rom one o the leading

Indian Universities.

16


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ICHE has 5 academic centres o excellence engaged in industry research and consulting. Students opting or

specialisation courses in their inal year o BBA or MBA get trained under one o these centres:




I

I 30

II 30

Indu stry Internship 15

II

III 25

IV 25

Masters Thesis 25

TOTAL 150

Programme Code: PC-01

Programme Type: 2-years Full Time

Degree Awarded: MBA

Credits: 150

Programme Brief: ICHE oers a 2-years ull time PG programme

in Business Studies. During the frst year, students get exposed

to various undamentals o management and business processes

including economics and entrepreneurship. When they move into

the fnal year, students opt or a specialisation in either Marketing,

Marketing Communications, HR, Finance or IT. Additionally, every

student is exposed to compulsory mentoring and personality

grooming sessions by Planman experts.


18/24

FIRST TRIMESTER 30 CREDITS

1. Quantitative Methods or Business Decisions 4

2. Statistical Methods or Business Decisions 4

3. Marketing Management 3

4. Managerial Accounting in Decision Making 4

5. Management Inormation or Decision Making 2

6. Executive Communication 2

7. Organization Behavior 2

8. Micro Economics 2

9. Human Resource Systems-I 2

10. Organ iz at ional Event An alys is or Exper ient ial Learni ng 2

11. Business Law 1

12. Comparative Economic Systems 1

13. System Essentials 1

SECOND TRIMESTER 30 CREDITS

1. Operations Research & Decision Models 3

2. Consumer Behavior 2

3. OB & HRD 2

4. Financial Management 2

5. Advertising Management 2

6. Sales Management 2

7. Product & Brand Management 2

8. Management Inormation System & KM 2

9. Managerial Economics 2


11. National Economic Planning 2

12. Global Economics & International Planning 2

13. Macro Economics 2

14. Human Resource Systems-II 1

15. Industrial Law 1

16. Company Law 1

INDUSTRY INTERNSHIP 15 CREDITS

THIRD TRIMESTER 25 CREDITS

4Ps SCHOOL of BUSINESS & MARKETING

1. Entrepreneurship & Small Business Management 4


3. Services Marketing 2

4. Business Policy & Competitive Strategy 2

5. Economic Environment o Business 1

6. Marketing Strategy 2

7. Welare Economics 1

8. International Marketing 3

9. International Marketing Research 2

10. Managing Strategic Partnerships and Alliances 1

11. Negotiation Analysis 1

12. Planning an Entrepreneurial Venture 1

13. Capital Raising Strategies In Corporations 1

PLANMAN MARCOM INSTITUTE



3. Advertising Creatives 6


5. Advertising in Rural Markets 2

6. Direct Marketing and Communication 3

7. Below the Line Promotional Activities 2

8. Presentation o Print Campaign 3

I N D I C A T I V E C O U R S E L I S T F O R

P G P R O G R A M M E

18


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PLANMAN HR ACADEMY



3. Organization Change & Development 2

4. Training & Development 4

5. Group Dynamics 4

6. HR Planning 3

7. Compensation Management 2

8. Strategic Talent Management 1

9. Negoti at ion Analys is 1

PLANMAN FINANCIAL RESEARCH INSTITUTE





5. Welare Economics 1

6. Securities Analysis & Portolio Management 3

7. Insurance & Banking 2

8. Corporate Tax Planning 2

9. Advanced Accounting 2

10. Management o Indian Financial Systems 2

11. Financial Modelling using MS Excel 2

PLANMAN TECHNOLOGIES AND ADVANCED LEARNING INSTITUTE



3. Organization Development 2


5. Business Intelligence Using Data Mining 3

6. Strategic Innovation Management 2

7. Strategies or Managing Networked Businesses 3

8. ERP and CRM Consulting & Implementation 3

9. Knowledge Management and E-governance 2

FOURTH TRIMESTER 25 CREDITS

4Ps SCHOOL of BUSINESS & MARKETING

1. Marketing Research: Theories & Practices 4

2. Rural Marketing 2

3. Social Marketing & CSR 24. Retail Management 4

5. Business Ethics 1

6. Distribution & Inventory Management 2

7. Customer Relationship Management 2

8. Business to Business Marketing 2

9. Database and Hi -Tech Marketing 2

10. Indias Foreign Trade 1

11. Outsourcing and IT Based Businesses 1

12. Service Operations Management 1

13. Revenue Management and Pricing 1

PLANMAN MARCOM INSTITUTE

1. Marketing & Advertising Research 4

2. Art Direction and Production - Broadcast 3

3. Account Planning, Servicing & Management 2

4. Sales Promotion Campaign 2

5. Web designing and Marketing 3

6. Public Relations & Corporate Communication 3

7. International Marketing and Advertising 4

8. Media Planning 4

PLANMAN HR ACADEMY

1. Quality & HRM 4


3. Strategic HR 4

4. Work Psychology 4

5. Perormance Management & Appraisal System 4

6. Cross Culture Management 2

7. International HRM 2

8. Gender & Leadership 1

9. Strategic Leadership & Visioning 2

PLANMAN FINANCIAL RESEARCH INSTITUTE


2. Mergers & Acquisitions 4

3. Multinational Business Finance & FOREX Management 4

4. Strategic Corporate Finance 2

5. Derivatives, Options & Futures 2

6. Project Appraisal & Inrastructural Financing 3

7. VC Funding & PE Investments 2

8. Quality & Financial Audit 2

9. Micro Finance 2

10. Wealth Planning & Management 2

PLANMAN TECHNOLOGIES AND ADVANCED LEARNING INSTITUTE

1. Ethical Practices in IT & ITeS Businesses 4

2. IT Quality Management 4

3. Investing in IT Stocks 2

4. Valuation o IT Companies: M&A in IT 25. Outsourcing and IT based Businesses 3

6. Technology & Strategic Consulting 3

7. Mobile Policy and M-Commerce 3

8. Workplace Challenges and Ergonomics 1

9. E-Waste Management 1

10. Cyber Crimes and Terrorism 2

SIXTH TRIMESTER

1. Thesis 25


20/24

I N T E R N A T I O N A L I N F R A S T R U C T U R E

At IIPM, we have always believed in providing the most

comortable learning environment to our students, to acilitate

a better learning process, which is un-illed, simple and more

engaging. With this commitment, we have ensured that all our

campuses have the very best o inrastructural acilities, setting

an enviable benchmark or others to ollow.

All our campuses are Wi-Fi enabled, allowing students ree

access to the World Wide Web or data servers rom any corner

o their respective campuses. Since we operate in an on-line

work environment, hence, students get to submit their projects,

assignments, etc. online. At the same point o time, access to

dedicated student servers help the students to download notes,

test scores, attendance records and other important inormation

without much hassle. With ully air-conditioned classrooms,

equipped with the latest A/V equipments, all the campuses are

an amalgamation o latest technology and modernity.

One o the most striking eature o any o the IIPM campuses

is the library. Students across dierent programmes, spend a

considerable amount o time in the campus library, reerring

to research reports, text books or other resources or urther

learning. All IIPM libraries are stacked with numerous academic

titles - books, journals, magazines and CD ROMs. The libraries

also have an online indexing and title search acility, enabling

students to locate a speciic title and its availability, thereby

speeding up the search process.

All the campuses are located in the heart o the city and are well

connected with public transpor t acilities rom all corners. This is

planned specially keeping students convenience in mind.

20


21/24

EVENTSATIIPM

IIPMstudentsleadthewayinextra

curricularactivitiesaswell!IIPMs

B-SchoolFestival-AMA

ZE, B-SchoolQuiz-DARE(withnone

otherthanShahrukhKhanastheQuizMaste

r),

DebateCompetition-CICEROsC

HALLENGEareinternational

eventswhicharethelargestintheir

respectivefelds!

EXTRA-CURRICULUR ACTIVITIESIIPM believes in providing its students a plethora o choices in grooming their academic and

extra-curricular skills through compulsory participations in various club events and activities.

Through these club activities, students polish up their skills in management, leadership and

team-building. The ollowing academic and non-academic clubs exist at IIPM:

ACADEMIC CLUBS: 4Ps (Marketing & Advertising), Human Factor (HR), Finex (Finance), E2

(Eco & Entrepreneurship), G-40 (IT), SMG (Career Management), Rhetorix (Debate & Cases)

NON-ACADEMIC CLUBS: Alchemy (Cultural), Torque (Sports), Stage (Theatrics), Heal

(Wellness), RECALL (Adventure), GID (Social Activity)


22/24

P L A C E M E N T P R O C E S S

Each year, more than 700 companies come to campus to make presentations and to interview students. For

the same purpose, IIPM has oices in Delhi as well as in Gurgaon, Mumbai, Bangalore, Chennai, Kolkata, Pune,

Ahmedabad, Hyderabad, Toronto, London, Dubai & Singapore.

Last year too saw a record o more than 700 companies visiting the IIPM campus or placements. All the eligible

students who required placements got placed rom the campus itsel. It has been observed that more than 70%

o each class usually accepts oers rom companies that recruit on campus. Many students use IIPM resources

to conduct networked job searches, targeting smaller companies, entrepreneurial ventures, and not-or-proit

organisations.

The Institutes Strategic Management Group (SMG) assists eligible students in securing suitable jobs/trimester

projects. For this purpose, the o ice keeps eective contacts with irms all over India, as well as globally maintaining

and perorming liaison work between possible employers and the Institutes students. Students must, however,

note that the Institute is a place or serious academic pursuit and not an agency to provide employment. No ee

is charged or the service and no binding obligation to ind a job/trimester project or any student is accepted

by the Institute.

It has been a wonderul

experience to be apart o I IPMs placement

process. We are impressed

with the quality o education

imparted and exposure given

to the students.

BERGER PAINTS

S. Bhattacharya (Sr. General

Manager Corporate HR and

Personnel)

Rakesh Malhotra,

Dean-Placements,

Global

Anand Group

Anthem

Accord PR

Bajaj Capital

Banaras House

Bentley

Birla Trexim

Blowplast Ltd.

Baan Inosystems

BirlaSunLie Insurance

Chicago Pneumatic

China Trust Bank

CII

Cimmco Birla

Cipla

Citicorp

Compaq

Chambal Fertilizers Ltd

Coca Cola

Cosco

Denso India

Dainik Bhaskar

Dainik Jagran

Direm

DS Group

Elbee

Emery Worldwide

Egon Zender

Future Sot Solutions

GE Capital

Gestetner Global Telecom

Goodyear

GTC

HCL Inosystems

HCL Perot

HDFC

HSBC

HT.com

Hero Motors

Hinduja Group Co.

Heatly & Gresham

Henkel, Spic

ICICI Prudential

ICRA

India Bulls

Indian Express

Jaypee Greens

J.K.Pharmaceuticals

Jindal Group

Kajaria Ceramics

LG Chemicals

Mahindra

McKinsey & Co.

Microsot Modicare

Modi Revlon

Oracle

Perect Relations

Ranbaxy Ltd

Radisson

Samsonite

SAS International

SDI India Ltd

Shriram Pistons Ltd

Sita World

Sotek India

Result McCann

Sakura Bank

Sanwa Bank

Sumitomo Corp

Total Lubricants

Turner Morrison

TATA Inomedia

TBWA Anthem

TCIL

Timex

Usha Martin

UNITECH Ltd.

Wizcrat

COMPANIES PARTNERING THE PLACEMENT SESSION AT IIPM

in the past ew years...

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23/24

Powered by another No.1 rank in Global Exposure

IIPM now enters the league o

T O P 5 B - S C H O O L S I N I N D I A !

MAIL TODAY RANKINGS OF DELHI/NCR-2009 (1st Sept.)

HINDUSTAN TIMES BEST B-SCHOOLS OF INDIA-2009 (4th Nov.)

B-School in Placement Record, Quality

of Faculty and Global Exposure

in Student Development, Potential to

Network and InfrastructureRanked No.2

Ranked No.1

In India Overall>> (Amongst all private B-Schools in India) (Ahead of all the IIMs) (Ahead of 2 IIMs) (Ahead of 3 IIMs) (Ahead of 1 IIM)


24/24

A D M I S S I O N O F F I C E

NEW DELHI : Level-4, Rectangle-1, D-4, Behind Select City Walk, Saket District Centre

GURGAON : IIPM Tower-1,Building No.79, Sector32NOIDA : IIPM Tower, C-56/30,Sector -62

MUMBAI : IIPM Tower, Plot No. E-781, S.V. Road, Khar (W)

BANGALORE : IIPM Tower, 419, 100 t. Road, Koramangala

HYDERABAD : IIPM Tower, 6-3-252/2, Erramanzil, Banjara Hills

AHMEDABAD : IIPM Tower, 19, Inqulab Socie ty. Opp. Sears Tower, Gulbai Tekra, Opp. C.G.Road

PUNE : IIPM Tower, 893/4, Bhandarkar Roa d, Deccan Gymkhana

CHENNAI : IIPM Tower, 145, Marshalls Road, Egmore

BHUBANESHWAR : IIPM Tower, A-411 Saheed Nagar, Vani Vihar Square, Janpath

LUCKNOW : IIPM Tower, 16, Ashok Marg, Hazratganj

CHANDIGARH : IIPM Tower, C-127, Phase 8, SAS Nagar, ELTOP Industrial Area, Mohali

JAIPUR : IIPM Tower, SB 39B, Rambagh circle, Bapu NagarKOLKATA : IIPM Tower, AQ 6, Sec tor V, Salt Lake Cit y, Near Technopolis

BHOPAL : IIPM Tower, 278-279, Sarv Dharam, B-Sector, Kolar Main Rd. Near Kolar Bridge

INDORE : IIPM Tower, Near Bombay Hospital, Commercia l Plot No - 3, PU-4

COCHIN : IIPM Tower, Starlight Arcade, 40/9210 Dwarai Swami, Iyyer Lane, MG Road, Ernakulam

DEHRADUN : IIPM Tower, 74, Rajpur Road

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Iipm Prospectus 2010

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