Date post: | 04-Apr-2018 |
Category: |
Documents |
Upload: | shahinmandaviya |
View: | 218 times |
Download: | 0 times |
of 13
7/29/2019 IKEA : HOW EMERGED AS A GLOBAL BRAND
1/13
SWOT ANALYSIS
Presented by:-TAUSIF SOLANKI
SANDEEP KUMAR
DILIP KUMARMERRY DULARI
RISHABH GUPTANEHA MOURDGIL
7/29/2019 IKEA : HOW EMERGED AS A GLOBAL BRAND
2/13
Introduction
Founded:1943 in lmhult, Smland,Sweden
Type: PrivateHeadquarters: Leiden, The NetherlandsIndustry: Retail (Specialty)
Products: self-assembly furnitureRevenue: 22.71 BN (FY 2009)Employees: 127,800 (FY 2008)Website: www.ikea.com
http://en.wikipedia.org/wiki/Eurohttp://en.wikipedia.org/wiki/Euro7/29/2019 IKEA : HOW EMERGED AS A GLOBAL BRAND
3/13
Acronym- I (Ingvar)-Founders first nameK (Kamprad)-Founders last nameE (Elmtaryd)-Farm where he grew upA (Agunnaryd)-Home village
Logo- Blue & Yellow;
The colors of Swedish National Flag.
7/29/2019 IKEA : HOW EMERGED AS A GLOBAL BRAND
4/13
History 1943:founded in Sweden by Ingvar Kamprad;
1951:published the first IKEA furniture catalogue; 1955-1956:designed own furnituretested to use flat packages for shipping;
1987:opened the first store in warrington
2001:established IKEA Rail
7/29/2019 IKEA : HOW EMERGED AS A GLOBAL BRAND
5/13
History: first store around the world 1958: in Sweden 1963: in Norway 1969: in Denmark 1973: in Switzerland 1974: in Germany 1975: in Australia 1976: in Canada 1981: in France 1985: in USA 1987: in UK 1989: in Italy 1998: in China 2000: in Russia
265 shoppingcenters
36 countries
7/29/2019 IKEA : HOW EMERGED AS A GLOBAL BRAND
6/13
VISION AND Mission statement
The IKEAvision globally is to create a bettereveryday life for the many.
Mission:-At IKEA Tempe we are dedicated to giving to the
local community well being regarded by ourcustomers and co-workers as a socialresponsible company"
7/29/2019 IKEA : HOW EMERGED AS A GLOBAL BRAND
7/13
IKEA stores around the world
"United States, Denmark, Germany, Spain, Israel,
Saudi Arabia, Australia, China etc
7/29/2019 IKEA : HOW EMERGED AS A GLOBAL BRAND
8/13
QUESTION
DISCUSS THE FACTORS THAT HELPED IKEAESTABLISH A GLOBAL BRAND. WHAT ROLE DOYOU THINK THE FOUNDER HAS PLAYED INTHE SUCCESS OF IKEA????
7/29/2019 IKEA : HOW EMERGED AS A GLOBAL BRAND
9/13
FACTORS THAT HELPED IKEA A GLOBALBRAND:
MARKET DEVELOPMENT & PENETRATION:After huge success in Sweden company
Kamprad went to Poland.After Poland he expanded his business
worldwide
For market penetration he adopted the stylishand low cost furniture strategy worldwide.
7/29/2019 IKEA : HOW EMERGED AS A GLOBAL BRAND
10/13
CONITINUE
COST CUTTING STRATEGY:To ensure cost cutting IKEA found an effective
combination of low cost, standardization ofproducts, technology and quality.IKEA also owns a global web of 2000 suppliers
operating in 55 countries.IKEA bought most of his raw material from
CHINA and POLAND.
7/29/2019 IKEA : HOW EMERGED AS A GLOBAL BRAND
11/13
CONTINUE
NICHE STRATEGY FOR US & CHINA:IKEA also made modifications in designs as per
the preferences of US & CHINA market.Metric measurement system and bigger stores
were established in US.
For CHINA, selling of standard beds and DO ITYOURSELF (DIY) assembly concept wasintroduced.
7/29/2019 IKEA : HOW EMERGED AS A GLOBAL BRAND
12/13
ROLE OF FOUNDER IN SUCCESS OF ikeA
Kamprad created unique work culture withinnovative mindset.
Frugal habits of Kamprad ensured minimalwastage & cost cutting at every level.
He insisted that No harm in making mistakes.
His belief to cut cost every year & providefurniture at affordable price made IKEA unique& competitive in market.
7/29/2019 IKEA : HOW EMERGED AS A GLOBAL BRAND
13/13
THANK YOU