and the customer service and the customer service

Nataliya Bubentsova

AgendaAgenda

History

Ikea at present

People and the environment

Customer service

Competitors

IIngvar KKamprad EElmtarydAAgunnaryd

HistoryHistory

1943 IKEA is founded by Ingvar Kamprad (17)

19401940s-1980ss-1980s

1948 IKEA starts selling furniture

1956 Designing furniture for flat packs & self-assembly

1958 The first IKEA store opens in Sweden

1953 Furniture showroom opens

1970-80s IKEA becomes world famous

19199900s-2000ss-2000s

1997 www.IKEA .com is launched

2000 IKEA arrives in Russia

2004 The 200th IKEA store opens

2007 IKEA and WWF become partners

2006 IKEA Food is launched

127,000 co-workers

41 countries

301 stores 9500 products

Annual sales of more than 23.1 bln EURO

Ikea at presentIkea at present

CompetitorsCompetitors

People and the environmentPeople and the environment

Social responsibility

Emergency help

Ecology

PartnershipsPartnerships

Social responsibilitySocial responsibility

€1 from each soft toy sold during the holiday seasons goes to

IKEA Social Initiative provided soft toys to children in cyclone

affected countries

Emergency helpEmergency help

IKEA Foundation contributes to emergency relief aid:• after earthquake in January 2010 in Haiti;• after earthquake in May 2008 in Chine;

• after flood and cyclone in India, Burma and Bangladesh.

EcologyEcology

• Refraining from the use of chemicals and substances that can be harmful to people and the environment.

• Products are made of recycles, renewable or reused

materials

• Recycling bins for returning waste, such spent batteries and low-energy bulbs.

• Helping to restore damaged forest.

Business ideaBusiness idea

«To create a better everyday life for the many people»

Customer serviceCustomer service

CatalogsCatalogs

You can sign up for IKEA catalog, which publishes every year for free.It is well-illustrated and contents prices, sizes of furniture and fresh design

ideas.Also you can get it at every store or find it on-line.

Stores locationStores location

IKEA stores is well-locaded. For example in Moscow there are 3 shops in different areas. Customers can reach them by free bus from the nearest

metro station.

Gift cardsGift cards

The IKEA Gift Card is especially handy for holiday gift giving, back-to-college shopping, wedding, and house warming gifts.

You can purchase the card at your local IKEA store.

PencilsPencils

The store provides tape measures, and pencils and notepads for you to write down price tag details, like where to pick up your

item.

Home DeliveryHome Delivery

Delivery ia available in all store locations. We can of course deliver at a later date if you would like. We

deliver your new products directly to the room of your choice.

Assembly and installationAssembly and installation

Most IKEA products are designed to be assembled by the customer, but if you prefer, we can offer assembly service for a small fee.

Flat packsFlat packs

IKEA furniture is flat-packed, you can take it home in

simple car.

Home furnishing adviceHome furnishing advice

If you want to make a big change in your home free, qualified, home furnishing advice is available. IKEA offers this

service for free.

Kids roomKids room

In every IKEA store you can leave your child in free supervised playroom while you shop.

ShowroomShowroom

The store has lots of fully furnished showrooms. You can sit on the chairs, lie on

the beds and try out everything.

StaffStaff

You'll find IKEA staff at information desks. All of them are

ready to help you.

RestaurantRestaurant

At the IKEA restaurant you can take a break from shopping. In the restaurant you’ll find healthy Swedish dishes.

IKEA foodIKEA food

Also you can buy Sweedish food in store.

IKEA familyIKEA family

Everyone could get Ikea family card at local store. It gives you some advantages:

- special prices - email informing

- unique offers

Return policyReturn policy

If you are not completely satisfied with your purchase,

simply return the unused item in its original packaging

within 90 days unless noted below.

Price tag informationPrice tag information

You'll find lots of details on the price tag - colors, materials, sizes, etc.

THANK YOU!