Date post: | 13-Apr-2017 |
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Illinois Marketplace and Maker Literacy Program
Aric Rindfleisch &Vishal Sachdev
MakerLab, College of Business
Madhu ViswanathanSubsistence Marketplaces Initiative &
Marketplace Literacy Project
Ron Duncan Unit 27, U of I Extension
Philip Fairweather Bethel New Life
What is Marketplace Literacy
• Focus on marketplace literacy instead of financing or market access
• Socially embedded form of marketplace literacy; not basic literacy
• Emphasizes know-why about marketplaces as basis for know-how about being informed consumers or entrepreneurs
Illustrating Marketplace Literacy –Running a food shop to survive?
• Have cooking skills to make and sell food (vocation or trade skills)• But to run it successfully – know-how
designing menu ensuring raw material identifying good location
• To adapt to changing circumstances and opportunities – know-why or a deeper understanding of marketplace retailing partly-prepared food to households supplying restaurants even changing from food to some other business based on a broader consideration of opportunities
Exploring Marketplace Literacy• Levels of marketplace literacy Vocational/trade Know-how
how to design products how to communicate benefits
Know-why Deeper understanding of
marketplace Why choose an enterprise Why strive for customer value
Generic Business Education
Localized Research
Customized Consumer and Entrepreneurial
Literacy
Marketplace Literacy Approach
• Begin with know-why as basis for know-how• Build on social skills irrespective of literacy level• Use role-plays, picture sortings, simulated shopping• Treat consumer and entrepreneur as two sides of the same coin• Concretize, localize, “social”ize
Marketplace Literacy Example Task – Prioritizing Elements of Business
Wholesale Rice Shop
Rice Producer/Harvester
Wholesale Rice Delivery
Retail Rice Shop
Currency
Consumers
Method• Bottom-up research to learn strengths and
vulnerabilities
• Curriculum development• Broad learning goals• Specific content/topics• Instructional methods• Materials
• Piloting and customization
• Documentation
Viswanathan, Madhu, S. Gajendiran, and R. Venkatesan (2008), Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces, Dordrecht, The Netherlands: Springer.
Assessment• Qualitative• Consumer literacy• Entrepreneurial
literacy• Quantitative• Self-reports• Ability
• Skills, self-confidence, and awareness of rights
Wider Deployment Through Teacherless Multimedia
• Movie as emotional platform• Embedded with marketplace literacy issues• 14 video-based modules
• Community based television programs
Marketplace Literacy Education• Two states in India• Tamil Nadu
• Movie and teacherless video-based education
• Andhra Pradesh• Facilitator-based community videos
• Tanzania• Ongoing small program with
Maasai tribe• Argentina Pilot• Illinois
Maker Literacy
EmpowerTrain
Make
What if…
3D Printing Benefits
1. Zero set up time2. No material waste3. Complexity is free4. Self assembly5. Precise replication
Content of IMMLP• Consumer Literacy
– Before, during and after shopping• Sustainability Literacy• Generic marketplace literacy– Examples
• What is important in forming a business• The value chain
• Entrepreneurial Literacy– Examples
• Philosophy of doing business• Choosing a business• Creating, communicating and delivering value
• Maker Literacy– Integrated into topics above
Introduction• What• How• Examples
Ideation• Groups• Empower
Application• Demand• Design• Value Chain
Maker Literacy and 3D Printing
Road Map• Pilot and Launch – Urbana Adult
Ed – 2010-14• Pilot: Summer 2014
– Bethel New Life, West Side, Chicago– Unit 27; Anna, Illinois
• Ramp-Up Now– Programs with different partners
• Full speed– Weekly programs in Southern Illinois
by January– Bimonthly programs in Chicago
Beyond the Face-to-Face Program
• Parallel development of Online Portal– Manuals– Teaching videos– Exercises– Caricatures/animations– Local content