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Illum-A-SwitchIlluminati Inc.
Illum-A-Switch
By Illuminati Inc.“Leaving the competition in the
dark”
Illum-A-SwitchIlluminati Inc.
How would you find a light in the dark?– Feel around?– Just bump into it?– By chance?
Illum-A-SwitchIlluminati Inc.
Why not with something special called:
Illum-A-SwitchBy
Illuminati Inc.
Illum-A-SwitchIlluminati Inc.
TopicsCustomer NeedsMarketing StrategyWebsiteDesign ProcessPrototypeCost ProjectionFinal Product
Illum-A-SwitchIlluminati Inc.
Customer Needs
Throughout our design process, continuous emphasis was placed on customer needs.
Customer needs played a key role in each step of our design process.
Illum-A-SwitchIlluminati Inc.
Needs of Potential Customers Identified Methods
• Structured Surveys• Internet Research• Personal Interviews• Group Discussion
Illum-A-SwitchIlluminati Inc.
Most Important Customer Needs
SafeReliableEnergy EfficientReasonably PricedAesthetic
Illum-A-SwitchIlluminati Inc.
Marketing StrategyAn important factor in the success of any
product is based around getting the word out to potential customers. In the case of the Illum-A-Switch there are two very different potential markets, each of which will require specialized marketing strategies.
The General Public– Those who would put the switch in their households
The Corporate World– Businesses and office buildings, utilizing the
Illum-A-Switch in their places of work
Illum-A-SwitchIlluminati Inc.
Webpage
URL: http://illum-a-switch.ath.cxPurpose– Promotion medium– Source of product information– How to purchase our product
Included on the website– Description of product– Purchase information– Team members– Contact info
Illum-A-SwitchIlluminati Inc.
Design Process
Once customer needs and project concerns were established, ideas were developed to create a solution.Narrowed list based on key points.
- needed permanent power source. Nobatteries to replace.
- hidden behind switch plate- energy efficient. Only on when needed.
Illum-A-SwitchIlluminati Inc.
Used the CIA method to narrow our choices to three.Took best features from each remaining idea to combine into our product design.Among these were;
- hard-wired to household electricity.- LED behind the switch plate bright
enough to shine through.- photo cell to ensure energy efficiency.
Illum-A-SwitchIlluminati Inc.
Created Gantt-chart to determine remaining steps and to set dead lines.Divided up the remaining work load and set to developing a prototype.Through some circuitry tinkering, the prototype team came up with an alpha and beta prototype.
Illum-A-SwitchIlluminati Inc.
Schematic
The prototype works by turning on the LED in the absence of ambient light.
This controller is based on a LM358 operational amplifier, resistors, and a photocell all running on 12VDC.
Illum-A-SwitchIlluminati Inc.
Display Prototype
The prototype switch along with a light is mounted in an example wall setup.
We have added decorative wall paneling to the wall to increase the wall’s aesthetic appeal.
Illum-A-SwitchIlluminati Inc.
Cost Projection
With the market set, we have high expectations for our product.We believe that there is and will be a high demand was available to our customersThe next question that arises is, will it be profitable?
Illum-A-SwitchIlluminati Inc.
Expenses for Prototype
Enclosure $ 3.99 Switch $ 1.99 Prototype Board $ 3.99 LED $ 5.00 Resistor $ 0.25 OP amp $ 0.50 Photocell $ 1.00
Total $ 16.72
Illum-A-SwitchIlluminati Inc.
Bulk Expense Enclosure $ 0.20 Switch $ 0.10 Prototype Board $ 0.50 LED $ 0.50 Resistor $ 0.25 OP amp $ 0.50 Photocell $ 0.20
Total $ 2.25!
Illum-A-SwitchIlluminati Inc.
Cost Projection
Taking into account the other fees such as, having the prototypes developed to put in the market, and shipping fees, we still believe that this product will be profitable.
We feel that we will be able to sell the Illum-A-Switch to our distributors with a profitable value.
Illum-A-SwitchIlluminati Inc.
Final Product Ideas
Do not require a special faceplate
Integrate a 120VAC-12VDC circuit