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July 31 - August 2 Metropolitan Pavilion, New York illustration Manon Debaye 13 th edition The best trade show for American & international children’s brands
July 31 - August 2Metropolitan Pavilion, New York
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13th edition
The best trade show for American & international children’s brands
A rapidly expanding show!For its 13th edition, Playtime New York is thinking even bigger! Urged on by strong demand from brands interested in joining the event, Playtime has decided to expand its space by adding the neighbouring Altman Building to the current Metropolitan Pavilion. Over 10,000 square meters of extra show space, therefore making Playtime New York’s N°1 designer’s trade show.
The most gorgeous children’s brands of the momentA total of more than 180 brands are expected: that’s a +20% increase since the last equivalent period of Summer 2015. This richer se-lection will be putting the spotlight on brands with strong creative identities. Here’s a quick overview of what we have in store for you!
• affenzahn • andorine • antebies • ballon rouge • benita kids • beru kids • bien jolie • bit’z kids • blu & blue • chic smart • elly la fripouille • fäfä • fox + sparrow • frenchy yummy • gentille alouette • go gently baby • helga solrun • holly hastie • infantinum victoria • junona • kalinka • kid+kind • lali kids • lazy francis • lexypexy • lion of leisure • little auggie • miss nella • munster kids • natty • noeser • not rational • peradi • rara-chan • riding unicorns • rosie pope baby • sproet & sprout • telegraph ave • the animals • the blueberry hill • tutu couture
New exhibitors
Don’t miss!beru kids - USA
Beru Kids is an ethical children’s clothing brand repurposing deadstock and some organic materials into original styles for kids that let them be little. Harem pants, bomber jackets and breezy dresses from soft, durable fabrics in unique prints are designed and crafted locally in a partner factory implementing sustainable practices in downtown Los Angeles.
www.berukids.com
cholente - CANADAFine clothes for kids. Soft, sassy and fluid. Cholente takes a spirited approach to what children wear.
www.cholente.com
carbon soldier - NEW ZEALAND
Carbon Soldier was founded in 2002 in Auckland, New Zealand simply from an absolute love of creating children’s fashion. Although we love cutting edge, we tend not to be slaves to any particular trend, but create what we truly love. For boys and girls ages 0-10 years.
www.carbonsoldier.com
fort kids - CANADAFort quality pieces made in Canada, inspired by nature’s hues and the joy of play.
www.cfort-kids.com
Don’t miss!jenny walker - USA
Established in 2015 by Jenny Walker in Dallas, Texas after the arrival of her first born, she desired infant products that did not disturb the serene surroundings of her artfully curated home. Together with Daniel Blaylock of Bridge Design and Fabrication, they engineered lifetime pieces that serve the child from birth and stay with the family for years to come.
www.jennywalker.com
kidwild - USA
KidWild is a Dutch / American soft goods brand offering Scandinavian-style bedding, layette and accessories. 100% organic.
www.kidwild.com
papu - FINLAND
Papu is a Scandinavian design brand for funky kids and grown-ups with unisex graphic prints. High quality products are made of certified organic cotton. Collections are created in collaboration between an artist and the designers. Every collection is based on a story, playful ideas, and quirky sense of humour. Designed with love in Finland and made with care in Europe.
www.papustories.com
print all over me - USA
Print All Over Me (PAOM), founded by siblings Meredith and Jesse Finklestein, is an online platform for collaboration and clothing customization. Notable for its user friendly interface, PAOM provides the tools for professional artists and amateur designers alike to create, share, sell, and produce clothing by printing artwork and images on a revolving collection of garments, textiles, and objects.
www.paom.com
Don’t miss!akid - USA
Akid is a carefully crafted collection of footwear made for kids with style. Since opening our business up to wholesale in Fall of 2014, the AKID collection has garnered international attention. Our promise is to keep our customers looking fresh.
www.akidbrand.com
bacabuche - USA
Bacabuche was developed with a minimalist philosophy in mind and focus on key pieces for easy dressing for baby and mom, in essence a capsule wardrobe for babies. The collection has a very sophisticated color palette and we select the softest fabrics for the comfort of the baby.
www.bacabuche.com
misha and puff - USA
Heirloom quality hand-knits for babies and kids. SS17 is inspired by sunny days by the sea. Made from the softest 100% pima cotton. Hand knit in Peru.
www.shop.misha-and-puff.com
noch mini - USA
Noch mini is a sustainable brand based in NYC offering high quality organic clothing & gift sets for children ages 0-11 years old.
www.nochdesign.com
• american outfitters • bleu comme gris • bonheur du jour • boy+girl • caramel • devon’s drawer • dinui • douuod • emile et ida • everbloom • horses of the wild • ketiketa • kidscase • le petit lucas du tertre • little creative factory • little miss gallia • kin studio • loud apparel • louis louise • lulaland • maa • manuela de juan • mini rodini • molo kids • mon marcel • motoreta • milk on the rocks • noch mini • noé & zoë berlin • oaks of acorn • oeuf • omamimini • omibia • paisley magic • plantoys • ragtales • raspberry plum • rose pistol kids • sisiouiouiyesyes • the bonnie mob • tia cibani kids • tinycottons • tiny little kids • tuchinda • tutu du monde • valmax • versatil-evioleta e federico • wolf and rita, …
Returning brands
Don’t miss!AND MANY MORE ...nununu - ISRAËL
If you’re looking for cute teddy bears or magical fairies, you’ve come to the wrong place. BUT! If you appreciate a kick ass cocktail of attitude, style and sense of humor you are without a doubt a member of the nununu tribe! nununu is a contemporary yet comfortable alternative to typical baby and children’s fashion. Our collections are designed for your child from the moment they are born and up to age 14 (NB-14).
www.nununuworld.com
rylee and cru - USA
Rylee and Cru merges art and imagination, offering unique and artistic clothing for the modern child. The collection consists of quality basics that are each hand garment dyed, giving them a soft vintage feel right out of the box. The shapes are comfortable and the fabrics are soft, making dressing easy for baby and mama.
www.ryleeandcru.com
red caribou - CANADA
Red Caribou was born in 2014 with the idea of creating a clothing brand that could tell stories inspired in animals and nature, creating characters and adventures where the little ones can be the stars. We use 100% Pima Cotton in our garments and we care about getting the best supplies for best quality in our products.
www.instagram.com/red_caribou
Spring-Summer 2017 trendsEvery season, our trendsetter Julie Malait decodes and sets to images the currents that will permeate children’s wardrobes. For Spring/Summer 2017, let’s pretend we’re heroes navigating another dimension, tropical explorers or maybe just retro-kitsch aficionados.
Teleported into another reality, children are turned into video game characters straight out of Final Fantasy or Star Wars. In their futuristic and minimalistic outfits, designed to endure sand deserts or dodge meteorites, they imagine wild adventures in other galaxies.• Materials: technical• Colors: meteorite gray, sand, dust, dabs of brights and neons• Patterns: constellation, mechanics, laser cutting, large netting• Key words: Cosplay, futuristic, sportswear, audacity, galactic, neo-cosmos, Star Wars, minimalistic, Final Fantasy, techno• Key Pieces: windbreaker, jumpsuit, hoody, rucksack
In the shade of tropical vegetation, under the giant leaves of a luxuriant jungle, children are playing hide-and-seek as they rediscover the joys of life in the wilderness. Their wardrobe takes on the form of a botanical garden where exotic fauna and flora invade their summer wardrobes. • Materials: natural, linen, cotton, organic• Colors: avocado, fuchsia, tangerine, off-black, lemon yellow• Patterns: oversized tropical flora• Key words: green fever, luxuriant, nature, raw, wild, exotic, botanical garden, philodendron, beetle, orchid• Key Pieces: short-sleeved shirt, bermuda shorts, straw hat, romper
This summer will be deliciously regressive and optimistic. It’s all about reinventing the classics of 70s casual chic and having a blast with the exquisite palette of macaroon and sorbet tones. It’s like being in a Wes Anderson movie where children have fun with the codes of retro kitch: fantasy is de rigueur!• Materials: terry cloth, poplin• Colors: sorbet, sky blue, light pink, lilac• Patterns: small naive prints, mixed stripes, ‘70s graphics• Key words: regressive, authentic, revisited classics, optimism, Wes Anderson, retro kitch• Key Pieces: overalls, pleated skirt, work jacket, polo shirt
To illustrate these trend spaces, Playtime has commissioned artists to present installations specially created for the event.
Wendy Letven is a visual artist who creates installations and paintings consisting of a wide vocabulary of contrasting calligraphic lines, shapes, symbols and patterns floating weightlessly in space. Her brilliantly colored shapes are interwoven to form larger entities and fluid assemblages that explore metaphysical themes concerning the forces of nature and time. Inspired by everything from sub atomic particles to computer networks and wave patterns, her installation “The Language of Form” will explore the similarity and variety of the building blocks of the visual world, challenging our perception of two and three dimensional space… and drawing a pathway to the sky!
www.wendyletven.com
Yura Osborn is an illustrator, textile designer, and window display artist living and working in Brooklyn, New York. She was born and raised in Tokyo by an American father and a Japanese mother. With both parents working in creative fields of business, she has always been around art. In 2001, she moved to California to study at Idyllwild Arts Academy and later went onto get a BFA in Fine Arts from the School of Visual Arts. She hopes to make everyone smile and make your day a little brighter with her art.
www.yuraosborn.com
Saki Sato (b. 1987) creates sculptural installations and short videos. Her installation work creates playful environments using simple materials and solid colors. Often installed as a tableau, her work invites viewers to wander into the scene and immerse themselves in her universe. Her subject matter ranges from the mundane, like an umbrella, to the imaginary, like the friendly earthworm characters she is creating for Playtime New York. By blending unremarkable objects with extraordinary ones, she hopes to imbue our everyday reality with a little bit of magic.
www.sakisato.com
COSPLAY INVITED ARTIST WENDY LETVEN
REFRESHINVITED ARTIST YURA OSBORN
REPLAY INVITED ARTIST SAKI SATO
Don’t miss these events!
Playologie, the B2B e-marketplace dedicated to fashion and design professionals, returns to Playtime New York!A tool that is free for professional buyers and which will allow them to extend and optimise their visit by giving them the option to finalise or place orders after the show.The platform will be shifting from digital to real-life on the show thanks to the showroom stand, a space in which visitors will be able to benefit from a full website demo.
www.playologie.com
Social in a Snap: Easy trends, tips and tricks to get the most out of your social spendIn this interactive seminar, a panel of experts discuss their social strategies, the newest trends and technologies, and how to amplify your reach and the effectiveness of your posts. Sponsored by Earnshaw’s Magazine.
www.earnshaws.com
This summer, Playtime teams up with Junior Style London to offer a new Bloggy surprise!Jennifer, editor of the blog, will look very carefully through all spring-summer 2017 collections to come up with her nine favorite brands in 3 categories: Baby’s, Children’s wear and Accessories. People will then be able to vote online on Playtime’s website to choose the three brands that will later offer a purchase voucher on Junior Style London!
www.juniorstyle.net
Playologie Earnshaw’s Junior Style London
Playtime New York13th EDITION
July 31 - August 2
Metropolitan Pavilion & The Altman 135 W 18th St,
Between 6th & 7th Aves New York, NY 10011
HoursSunday & Monday: 9am - 6pm
Tuesday: 9am - 4pm
FREE SHUTTLES There are free shuttle buses
running back and forth from Javits Center
to Playtime New York
> www.playtimenewyork.com/practical-infoPlaytime New York Organizers: Picaflor Inc.
34 West 33rd Street, Suite 314, New York, NY 10001Tel +1 212 53 7301 • E-mail [email protected]
Press contact : [email protected]
PREPARE YOUR VISIT AND PRE-REGISTER ON
www.playtimenewyork.com
