WHY MARKETING WHY MARKETING WITH CITY WITH CITY

UNIVERSITY OF UNIVERSITY OF NEW YORK ?NEW YORK ?

New York City New York City needs NO needs NO

introduction introduction

Home to Fortune 500 Home to Fortune 500 companies, media, companies, media,

marketing, advertising, marketing, advertising, fashion and Arts Giants + fashion and Arts Giants + thousands of enterprising thousands of enterprising

companies…companies…

If you can make it here,

You can make it anywhere.

Information is Information is FREEFREE

But Knowledge is But Knowledge is POWER !POWER !

Marketing Marketing 3.03.0

From Products to Customers to the

Human Spirit..

Philip KotlerPhilip Kotler

StrategyStrategy

knowing where you are today, where

you want to take it, and how you are

going to get therePeter DruckerPeter Drucker

Marketing + Strategy

CUNY MSc Marketing combines the fundamentals of a top MBA education

with marketing as the core strategy driving organizational growth.

Solution: MKT 9701 Marketing Communications & Branding

Globalization = Commoditization

Mr Kean Ng, Mktg Director Aspial Group Ltd (EMSc Cohort 2)

Its n

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bou

t Siz

e ....

Its n

ot a

bou

t Siz

e ....

Its About Business Models ....Its About Business Models ....

Its Not about Online MarketingIts Not about Online MarketingIts

Ab

ou

t On

line E

ng

ag

em

en

t ....Its

Ab

ou

t On

line E

ng

ag

em

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Its No About ChannelsIts About Eco-system

Its No Longer Product Life Cycle (PLC)Its No Longer Product Life Cycle (PLC)

Its New Product Strategy (MKT 9751) Its New Product Strategy (MKT 9751)

Its No longer monkey see monkey do ..Its No longer monkey see monkey do ..

Its about Strategy (MKT Its about Strategy (MKT 9750) 9750)

Think Different

Its No longer about Surviving Its No longer about Surviving

Its about EvolvingIts about Evolving

“What’s Dangerous is not to evolve” Jeff Bezos , CEO Amazon

Its No longer about UsIts No longer about Us

Its about YOU !Its about YOU !

City University of New City University of New York York

Executive MSc in Executive MSc in Marketing Marketing

Its Not a Its Not a Qualification. It’s a Qualification. It’s a

Discovery Discovery

City University of New City University of New York York

Executive MSc in Executive MSc in Marketing Marketing

No Textbook Answers But No Textbook Answers But Real Solutions !Real Solutions !

City University of New City University of New York York

Executive MSc in Executive MSc in Marketing Marketing

For Revolutionaries & For Revolutionaries & EntrepreneursEntrepreneurs

City University of New City University of New York York

Executive MSc in Executive MSc in Marketing Marketing

Next Journey begins Next Journey begins Feb 2012 ..Feb 2012 ..

City University of New City University of New York York

Executive MSc in Executive MSc in Marketing Marketing

Call the Captain: Call the Captain: Eric@aventis.edu.sgEric@aventis.edu.sg

Tribute to the Prodigy Son Tribute to the Prodigy Son As the world mourn the news of your passing, we celebrate the life that you

once lived.Your legendary Vision.

Your courage in the face of adversity.but above all, Your indomitable Spirit to

live life to the fullest

Stay Hungry....stay foolish ...

Whilst your feat may never be equalled, your legacy will lives on forever

Farewell, Stevie