ILTA Webinar - May 24 2016

Content is king -Technology’s role in the movement

About Tikit

• Working with law firms in N America for 20 years

• Leading technology provider to law firms

• Offices in North America, UK & Australia

• Tikit eMarketing - leading electronic marketing

solution with market share of 60% of AM law 100

About HighQ

• Founded in 2001

• Headquartered in London

• Offices in US, Europe, Australia, India

• Specialist, enterprise-grade technology

• Secure cloud-based collaboration and

publishing solutions

Agenda.

A shifting legal landscape

• Intense competition

• Globalisation and mergers

• Pressure to reduce costs

• Increased focus on client needs

• Disruptive legal technology

• CASL & EU Safe harbour

The age of the customer

• Client engagement is king

• Firms need to build trust and loyalty

• Clients demand added value services

• Competitive pressure sets high expectations

Engage with clients?

• Combination of push & pull

• Shift to a two-way conversation

• Improve access to information

• Creating a virtuous loop

Bricolage is the new norm

• Unsettled times

• Firms need a technology toolkit

• Disruptive technology models

• French for DIY

• Leverages assets, encourages creativity and promotes agility

What is content?

• Client focused and value based

• Relevant

• Consistent

• Competitive edge

Staying connected

• How is technology helping?

• Drives active listening

• Focus on engagement

• Build trust & loyalty

Relationships, Trust and Engagement

• There are no excuses!

• Virtuous cycle

Aha moments

• Come from engaged clients

• Leads to innovation

• Builds trust & loyalty

Measuring impact

• Three main measurements

• Reach

• Engagement

• Sentiment

• What is important for your firm?

Killer content

• Think of the audience

• Tailored & personalised

• Client experience

Strategies

• Content conductors and other roles

• Segment & humanise your content

• Push & Pull

• Focus on your strengths

• Visual identity

• Learn from failing

• Advocacy

It’s a wrap

Thanks for listening

Follow up

• 22nd June - HighQ Publisher overview webinar

• Tikit white paper - Boosting client engagement through personalisation of content

Learn more….

• @JeffAHemming

• @BenWightwick

• tikit.com & HighQ.com

info@highq.com & denise.prior@tikit.com