Ilv ekit 2010 11

m o t i v a t e l a s v e g a s

IntroductionDo you want real results? Experience inside las vegas™ and discover why it’s Las Vegas' #1 source for motivational mail. For over 15 years, more than ever, we proudly represent one of the most affordable, award-winning, direct mail campaigns in Las Vegas. Our customers receive exceptional service and an established product that exceeds industry standards.

About Our Productinside las vegas™ is a cost-effective certificate booklet mailed six times a year to select consumers in prime area demographics. It is an ideal vehicle to showcase your business to a proven responsive audience. These targeted communities share some of the highest per capita incomes and a discernible standard of excellence and passion for living well. Our unique approach to motivational mail is designed to generate new customer traffic, increased revenues and overall general awareness. The convenient, easy-to-read booklet format and interesting clientele help keep inside las vegas™ in home for up to 120 days ... that’s four months of repeated exposure for only pennies per household!

Who Should AdvertiseWe feature a distinct selection of quality advertisers including fine dining and casual restaurants, entertainment, salons and spas, state-of-the-art fitness clubs, professional health care, retail shops, boutiques, and more! Our unique policy of offering limited exclusivity gives your business the edge over your competition.

Space Is LimitedAll copy and payments must be received by the published closing date. Once again, please remember that we allow limited exclusivity in most categories. Those advertisers will also receive first right of refusal for future mailings.

Future RewardsThank you for your consideration. We look forward to working with you and growing together towards a successful future.

c o r p o r a t e o f f i c e :

1336 west grand avenue chicago, illinois 60642 phone: 312.529.5200 fax: 312.529.5229

www.yourguideinside.com

producers of inside las vegas™ direct mail advertising

ALL MAILING BORDERS ARE APPROXIMATE AND SOME OVERLAPPING MAY OCCURALL MAILING AREAS REPRESENT APPROXIMATELY 25,000 HOUSEHOLDS

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ZONE C THE WILLOWS, THE RIDGES, SIENA, SPANISH HILLS,SPANISH TRAILS, MOUNTAINS EDGE & COLORADO RANCH89135 / 89147 / 89103 / 89148 / 89113 / 89139

ZONE DSILVERADO RANCH,SEVEN HILLS,ANTHEM COUNTRYCLUB, ANTHEM HIGHLANDS, GREENVALLEY WEST &THE DISTRICT89123 / 89044 / 89052

ZONE EPARADISE VALLEY COUNRY CLUB, GREEN VALLEY EAST, GREEN VALLEY RANCH, MACDONALD RANCH STONEGATE & LAKE LAS VEGAS89012 / 89014 / 89074 / 89120

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ZONE ARED ROCK COUNTRYCLUB, THE CANYONS,THE HILLS, THE TRAILS & TPC RESIDENCES89129 / 89134 / 8911789138 / 89144 / 8913589145 / 89147

ZONE B QUEENSRIDGE, PECCOLE RANCH,CANYON GATE, THE LAKES, THE PUEBLOS & DESERT SHORES89129 / 89128 / 89145 / 89117

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producers of inside chicago™ direct mail advertising

2010-11 Published Closing DatescAmPAIgn ScheduLe

1st Mailing Exp. 2nd Mailing Exp. Campaign Sales Closing mid-month Date mid-month Date

Spr / Sum 2010 04/02/10* May 07/15/10 July 09/15/10

Fall / Holiday 2010 08/06/10* Sept. 11/15/10 Nov. 1/15/11

Win / E. Spr 2011 12/03/10* Jan. 03/15/11 Mar. 05/15/11

Spr / Sum 2011 04/01/11* May 07/15/11 July 09/15/11

Fall / Holiday 2011 08/05/11* Sept. 11/15/11 Nov. 1/15/12

Win / E. Spr 2012 12/02/11* Jan. 03/15/12 Mar. 05/15/12

*EaCh CaMpaIgn COnSIStS Of twO COnSECutIvE MaIlIngSPlease note that all in-home dates are approximate.

cAmPAIgn IncLudeS One Custom 2-Sided Ad Design per Campaign, Layout, Typesetting, 4 Color Printed Proof/Tear Sheet, Addressing, Postage & Handling PLEASE NOTE: Campaigns run as two consecutive mailings without additional ad approvals, changes or proofs with exception to expiration date change.

PRemIum POSItIOnS (limited availability & additional cost)

BackCover|insideFront&BackCovers|FirstPage

AddItIOnAL SeRvIceS

Logodesign|digitalPhotography

f e a t u r e b e n e f i t

full color booklet format Convenient+easy-to-readbookletisdesignedtokeepalladsavailableatyourfingertips.travelswellinpocket,purseordisplayseasily.

free ad consultation takeadvantageofourknowledgeablesales/marketingstaff.Withover15yearsofexperience,weknowwhatittakestoachievetheresultsyoudesire.

free copywriting Witheachad,wemakesureyourmessageisclear,conciseandmotivational.

free custom design Ourexperienced,awardwinningdesignstaffwillcreateacustomadjustforyoutoexpressthequalityandstyleofyourbusiness.

direct link to high income households Selectfrom30,000-150,000targetedhomeswithinprimeareademographics.OurlistsarecontinuallyupdatedtoincludeLasVegas’topneighborhoodsandnew-estmove-ins.

120-day full exposure / 60-day refresh thehighquality,diverseadvertiserskeepourproductindemandforafull120daysin-home.Withournew60-daydeliveryschedule,you'llreceiveanextraboostofrefreshedexposure.eachhouseholdusesinside las vegas™asaguideandimportantcommunityresource.

trackable response #1inLasVegas,ourproductprovidesyouwith100%trackableresponse.

exclusivity Ouruniquelimitedexclusivitypolicyeffectivelygivesyoutheedgeoveryourcompetition.

cost effectiveness Simplyoneofthemostsuccessful,yetlowestcostformsofprintadvertisingavailable.

discover t h e b e s t i n l a s v e g a sW W W . y O u r g u i d e i n S i d e . C O m

f o r a d v e r t i s i n g i n f o r m a t i o n , c a l l 3 1 2 . 5 2 9 . 5 2 0 0

c l i e n t s i n c e 2 0 0 3inside las vegas™ has proven to be an incredible marketing tool for Rosemary’s. They proved to us that the “best” campaign, to the “best” audience, with the “best” offers produces “the best” results. In fact, we were so happy we couldn’t wait to promote our Ladies Night, Sunday Wine Night, Prix Fixe lunch, as well as the pre-miere of our first cook book! The campaign drives in as much as 400 people per month.Chef Michael Jordan Rosemary’s Restaurant

c l i e n t s i n c e 2 0 0 7At first I was skeptical if inside las vegas™ would reach fine dining customers. Then, I knew it was reaching my clientele, when the first $25 gift certificate was redeemed from a couple whose bill was over $350. Instead of spending too many marketing dollars on branding awareness ads in magazines, I chose inside las vegas™ to advertise all over the valley, because it truly motivates people to dine at Panevino. Vincenzo Granata Panevino

c l i e n t s i n c e 2 0 0 9We had someone come into our office with the Lumineers™ offer from our ad in inside las vegas™ in their hand. After their consultation, they wrote a check for $22,000 for Lumineers™! Needless to say, inside las vegas™ tar-gets the clientele we want to reach in a professional, effective and trackable format. Thank you inside las vegas™! Debby Wright Four Seasons Dental & Med Spa

c l i e n t s i n c e 1 9 9 9I absolutely love inside las vegas™ ... it rocks! I have a very exclusive hair clientele. inside las vegas™ brings me the best quality customers and the best possible response from any other form of advertising. I have been a customer since I have opened my business in Las Vegas.William Whatley William Whatley International

c l i e n t s i n c e 2 0 0 8We love it! Everybody should be doing it!!! It’s worth every penny. inside las vegas™ brings in at least 5-10 extra tables per night to each of our four restaurants. We are able to earn the customers’ business and stay in touch with our new customers with our email follow-up. Even better yet, the customers come to eat, then stay to play.Tony Ramieh Suburban Restaurant & Gaming Group

c l i e n t s i n c e 2 0 0 5We’ve really relied on positive publicity & word-of-mouth advertising… and now by choosing to spend our marketing dollars and working with inside las vegas™ we’ve attracted attention & brought in new faces. Their certificate booklet has proved itself as a great marketing tool for increasing our dinner business and raising awareness to remind people that we are more than just a top notch breakfast spot. The certificates also act as a thank you extending to my existing customers, creating a good buzz with both old and new visitors—resulting in excellent word-of-mouth advertising. Jim Reese Hash House A Go Go

Testimonials





Testimonials





c l i e n t s i n c e 2 0 0 0I work with other publications, but inside las vegas™ gets the right kind of quality clients. I’ll get a hundred calls inquiring after an ad I’ve run in inside las vegas™ and get a hundred new clients as a result. With other publications I may get a lot of calls, but they don’t always mean new business. Debra James Merry Maids

c l i e n t s i n c e 2 0 0 2We keep advertising in inside las vegas™ because it works! When it mails out, our staff can barely keep up with the phone calls. It reaches our clientele and keeps our business growing year after year. Jamie Lee Metz Jamie Lee Metz Advanced Aesthetics, LLC

c l i e n t s i n c e 2 0 0 2inside las vegas™ has generated the best response with the most qualified customers. New customers even comment that they trust we must be a reliable company because we are affiliated with other excellent busi-nesses in inside las vegas™. Ryan Cicchetti Cheep Cheep Movers

c l i e n t s i n c e 2 0 0 9Do you want abundant new customers? Advertise with inside las vegas™. The first call we received paid for the ad and then some!!! Randy Bowman Quality Mechanics

c l i e n t s i n c e 2 0 0 9What recession? Since my inside las vegas™ ad came out, my appointment book is full again! My appoint-ments are turning into great orders. Elizabeth Beaver Beaver Interiors





Mechanical RequirementsOveRALL SPecSprint area—8 x 3 inches, no bleeds4 Color process—All Pantone/PMS colors are converted to process (no exceptions).high Resolution art OnlY—Acceptable formats: PDF, JPG, EPS, AI, PSD, INDDMaC/pC COMpatIblE—We accept ads and artwork in these programs only. Adobe Creative Suite 2 (InDesign, Illustrator, Photoshop)

unAccePtAbLe ARtWORk• Artwork less than 300 dpi or not high resolution. • Scanned artwork from previously printed pieces (i.e. photos on brochures). • Artwork downloaded from a website (RGB, 72 dpi). • Artwork/Logos received in MS Word or a word document. cLIent SuPPLIed AdS

• Additional 15% fee required. Submit the final version only, otherwise additional fees will be assessed.

• All files received must be at least 300 dpi —acceptable hi-res formats include: tif, eps, jpg and pdf. • All files must be converted to CMYK, including any Pantone colors. • Fonts must be provided and the files should be edit-able. • If you are providing a high resolution (fonts outlined) pDf—You must submit files for two consecutive

mailings. Request the appropriate expiration dates from your sales representative.

ARtWORk tRAnSFeR methOdS

tangible Options—DVD OR CD virtual (Electronic) Options— EMAIL OR FTP

[email protected] [email protected] • Please do not send any files via email that are more than 5 MB. If the file is larger than 5 MB,

please use/ask for an alternative method of transfer (see FTP information below).• all logos/artwork provided electronically must be at least 300 dpi and larger than

a postage stamp. WE DO NOT ACCEPT artwork downloaded from websites or low resolution (any dpi less than 300).

• If an agency is sending a complete ad—please stuff/zip the files (InDesign or Illustrator collected with all artwork and fonts).

FtPOur ftp site requires the use of FTP software (i.e. Fetch, Transmit, Classic FTP). Internet browser access will always denied. Free FTP software is available online via any search for 'free FTP software', please be sure to select the appropriate version for your computer. After downloading the FTP software, use the information below to access our FTP site:

domain: yourguideinside.com user: [email protected]: upload (case sensitive...all lower case)

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Ilv ekit 2010 11

Art & Photos