1
Most effective Mobile App Customization Group
• xxx
• xxx
im 2.0 : What we do ?
2
•
•
•
•
• Mobile Game
• Commercial• customized• development
Social Media
• xxx
• xxx
im 2.0 What we do ?— Mobile Game
• Fighting of Sango• Sango Millionaire
3
• xxx
• xxx
Fighting of Sango : The most popular domestic game
4
#Ranked Top 1 after online 18 hours #>2million downloads , Best iOS APP Game 2010 ( Netease )#Intel looking for named cooperation
#1 Free App ( AppStore China )
#1 Paid App ( AppStore China )
#1 Top sales ( More than 10 countries )
>100 million downloads
• xxx
• xxx
Strength witness——Fighting of Sango
55
Iphone Free ver.Dec.25th
2010
Iphone Paid ver.Apr.8th 2011
Ipad Paid ver.
Jun. 30th 2011
Android ver.
Oct.25th 2011
● Ranked#1 After online 18 hours in free AppStore
● >5,000,000 downloads
● Rating 4.5 star
●Best iOS game 2010 ( Netease )
● $3.99 时达到收费总榜第六, $0.99 时24 小时跃居收费总榜第一● 超过 3 万次下载
● 对android 市场的积极探索● 与社会化资源整合营销● 预计突破400 万次总下载
● Ranked#1 After online 36 hours in paid AppStore
●>350,000 downloads
●AppStore home page featured game
●Mobile Game Star 2011 ( EnfoNet Award )
● $3.99 Ranked #6 after $0.99 Ranked#1 after 24hours in Paid AppStore
● >30,000 downloads
● Active exploration on Android market
●Integrated social resources marketing
●>3,100,000downloads
• xxx
• xxx
im 2.0 What we do ?— Mobile Game
• Fighting of Sango• Sango Millionaire
6
• xxx
• xxx
Sango Millionaire : Strongest team making strongest game
7
Sango Millionaire is originate from Monopoly board game which can be played by people of all ages, including the old, as well as the young. This game continues the background and characters of Fighting of Sango . And added a lot of comedy and elements. It is a excellent game for gamers!
• xxx
• xxx
Strength witness——Sango Millionaire
8
8
Jan.9th 2012 Jan.31th 2012 May. 2012
Free&Paid ver. Online
● After online 3 days ranked Top 1 in free AppStore ( China)● within 20days>1000000 downloads
●AppStore>10000 favorable reviews
● Rating 4.5 star
Update
●>2000000downloads
●AppStore>10000 favorable reviews
● Rating 4.5 star
Continuous updating……
• xxx
• xxx
im 2.0 What we do ?—Commercial Customized Development
9
• Mobile App LBS• Mobile App Game• Mobile + WEB Integration• AR + QR Integration• Html 5 Mobile Site• Html 5 In-app Ads
• xxx
• xxx
Adidas : Running
10
LBS engagement: Find the adidas sports stars near you and run to them to get unique incentives and “tools”
Users can also run to their friends to “grab” their tools
Collect all the tool around the city to free the new adidas Clima Cool running shoe in a central location, and win big prizes
Suddenly, running is great fun!
Ready To RUNReady To FUN
COOL HUNTER - adidas SoLoMo mobile app LBS game
• xxx
• xxx
Adidas : Running
11
• Mobile App allows users to collect virtual tools nearby to “free” adidas Clima Cool shoes trapped in ice (virtual & in retail), users can also “snatch” tools from nearby users
• Users get to keep “freed” Clima Cool shoes
• >100k downloads, >80k participants
• User APP activities shared on major social media (>100k feeds in 2 weeks, reach >10MM)
• Campaign Ongoing…
• xxx
• xxx
im 2.0 What we do ?—Commercial Customized Development
12
• Mobile App LBS• Mobile App Game• Mobile + WEB Integration• AR + QR Integration• Html 5 Mobile Site• Html 5 In-app Ads
• xxx
• xxx
CA! :美味逗动你
13
• xxx
• xxx
CA! :美味逗动你
14
Better user experience! Waving mobile only without screen touching to play the game Instant Mobile Social Game playing video will be uploaded to Tencent microblog instantly
• xxx
• xxx
im 2.0 What we do ?—Commercial Customized Development
15
• Mobile App LBS• Mobile App Game• Mobile + WEB Integration• AR + QR Integration• Html 5 Mobile Site• Html 5 In-app Ads
• xxx
• xxx
Deeper Brand Engagement: Budweiser
16
Mobile interaction @ all touch points
BANNER
PUB
EVENT
VIDEO
• xxx
• xxx
Budweiser Porsche Carrera Cup Activation:Integrating The Mobile & Online Experience
17
• xxx
• xxx
im 2.0 What we do ?—Commercial Customized Development
18
• Mobile App LBS• Mobile App Game• Mobile + WEB Integration• AR + QR Integration• Html 5 Mobile Site• Html 5 In-app Ads
• xxx
• xxx
LAUNCH EVENT:Fashion landmark Tmall Entity Statue
19
• xxx
• xxx
AR:LOGO RECOGNITION+QR
20
• xxx
• xxx
im 2.0 What we do ?—Commercial Customized Development
21
• Mobile App LBS• Mobile App Game• Mobile + WEB Integration• AR + QR Integration• Html 5 Mobile Site• Html 5 In-app Ads
• xxx
• xxx
Philips : Mobile Site
22
• xxx
• xxx
im 2.0 What we do ?—Commercial Customized Development
23
• Mobile App LBS• Mobile App Game• Mobile + WEB Integration• AR + QR Integration• Html 5 Mobile Site• Html 5 In-app Ads
• xxx
• xxx
In-app Ads
24
Click the Ad.
Shake the phone. View pulpy love story videos.
• xxx
• xxx
In-app Ads
25
• xxx
• xxx
In-app Ads
26
• xxx
• xxx
im 2.0 What we do ?—— Social Media
27
• Zhimei.com• OOXX
• xxx
• xxx
Zhimei.com : Consumers’ interests share platform
28
• xxx
• xxx
im 2.0 What we do ?—— Social Media
29
• Zhimei.com• OOXX
• xxx
• xxx
Social marketing platform : OOXX
30
OOXX will be the first Chinese picture-based mobile application that lets users to ask questions, give opinions, make friends.
The user submits a question with a picture, other users then vote and comment on the question. The initiating user can discuss with every commenting user, but commenting users cannot discuss among themselves. Hence OOXX puts the initiating user at the center.
Stickiness is built first through submitting and voting on questions, then through comments and discussion as users deepen their relationships with other users on OOXX.
Usage of this platform will likely be around personal interest points, personal decisions, and shopping.
• xxx
• xxx
im 2.0 Our Marketing Resources
31
•
•
•
•
•
• Mobile Ads
• MediaIndustry Vertical Website
High quality Apps & Games cooperation
• xxx
• xxx
32
Media partners : all-round cooperation with high quality Apps & Games
……
• xxx
• xxx
Media partners—Mobile Ads media : refresh high quality media per month to ensure optimal media stock
33
• xxx
• xxx
Media partners—Industry Vertical Website :Focus on target users, deep spread , further interaction
34
• xxx
• xxx
35
About us
• xxx
• xxx
im2.0 Company Profile
36
• Founded at the end of 2008• Head office in Beijing , Branch
office in Shanghai• More than 250 staff
• xxx
• xxx
im2.0 Our Goal &Belief
• Goal : To Be The Most Effective Interactive Marketing Company
• Belief : The Best Digital Marketing Is User-Experience Driven
Good creative ideas alone will not deliver breakthrough user-experience, innovative and seamless integration of creative ideas, technology and media platforms is required
37
• xxx
• xxx
im2.0 Leadership Team
38
VP of operationSun Xuefeng| Kevin Sun
RenRen Vice president of Mobile development Technical operations, deputy general manager Director of Marketing
Founder Susan Wang
China InterActive Corp RenRen & Mop.com CMO & EVP
Kongzhong.com Channel/ Marketing VP
ChinaRen & Sohu Marketing Head
CEO Chris Tung
PepsiCo Greater China Marketing VP
Gigamedia COO
15+ years marketing veteran
President/ COOYi-Chung Tay
PepsiCo Greater China Marketing VP
Monitor Group Principal Strategy Consultant
10+ years marketing veteran
• xxx
• xxx
im2.0 Leadership Team
3939
Senior Game Art DirectorZhou ShanshanSunny
Disney Mobile Entertainment Chief Designer (China)
China InterActive Corp Sr. Designer (Mobile Div.)
Technical VP Chen JianxiongChinaRen Alumni&Sohu microblog technical architecture and developmentMobile Internet ,LBS and vertical media Client R&DMore than 12 years experience in large-scale Internet network systems, distributed computing, community
CTO Gao Da Yong
FlashEmpire.com Founder
KooPlayer.com Founder
13+ years internet/ Flash veteran
• xxx
• xxx
im2.0 Leadership Team
40
Executive Creative Director
Li Lang|Allen Lee
Can Create, IPG Creative DirectorTribal DDB Creative DirectorOgilvyOne Assistant Creative Director
Group Creative Director Wang Dong|Kevin Wang
Ogilvy Toronto Senior Art DirectorMcCann-Erickson Assistant Creative DirectorEnergy Source Creative Director
• xxx
• xxx
im2.0 Clients
41
• xxx
• xxx
42
Song Rui | 宋锐Senior BD ManagerIm2.0 interactiveMobile : +86-18611741115MSN : [email protected] : [email protected] : 56126312
Li Yanran | 李琰然BD SpecialistIm2.0 interactiveMobile : +86-18647547678MSN : [email protected] : [email protected] : 37669831
www.im20.com.cn
Looking forward to cooperating with you