Date post: | 16-Jul-2015 |
Category: |
Technology |
Upload: | yoyo |
View: | 62 times |
Download: | 1 times |
Firstly let’s explain our
interpretation of what
interactive content is..
Eyeinteractive © 2014. Proprietary and confidential /3
It’s a combination of:
• Augmented Reality
• Static image Recognition
• Video Recognition
• Audio Recognition
• Object Recognition
Eyeinteractive © 2014. Proprietary and confidential /4
Brand image is everything and
reaching an increasingly
fragmented audience is
becoming more challenging
for marketers
Eyeinteractive © 2014. Proprietary and confidential /6
Interactive content can create an
engaging customer experience,
linking together online and offline
channels seamlessly.
Eyeinteractive © 2014. Proprietary and confidential /7
• More engagement from print
• More information
• More access points
• More response channels
• More awareness of the brand
Eyeinteractive © 2014. Proprietary and confidential /9
• Better ROI from print and channels
such as TV and radio
• Better use of online assets, such as
video, to enrich offline experiences
• Increased brand awareness
• Data collection and analytics
• Closed loop campaigns
Eyeinteractive © 2014. Proprietary and confidential /11
Allowing the creative agency to be more creative with print
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Giving digital only agencies a new sales
route
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Pull channels together
Increase engagement
Accelerate
conversions
Eyeinteractive © 2014. Proprietary and confidential /18
NOT MEDIA SPECIFIC
DRIVE ENGAGEMENT ACROSS THE CHANNELS
Eyeinteractive © 2014. Proprietary and confidential /20
IN SHORTBRANDS LOOKING FOR
MORE RETURN ON THEIR CONTENT
Eyeinteractive © 2014. Proprietary and confidential /22
Enhanced information from TV – access communities,
enrich media and competitions
Eyeinteractive © 2014. Proprietary and confidential /24
Small adsBECOME JUST LIKE BUYING
A FULL PAGE AD
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Eyeinteractive © 2014. Proprietary and confidential /27
Develop campaigns from a position of strength
Provide the data Measure the
engagement
Track the
conversions