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imagestudyphotographic branding elements

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The Anatomy of Wave™ Image Needs

2 Divisions

Visualize the information

of the Technology• Process• Statistics• Workings• Technical Specs

Accomplished throughinfographics

Visualize the application

of the Technology

• Customer with Product • Product on Devices • Product in Environment

Accomplished throughphotography

Marketing Materials Should Display Both Divisions

iconography illustration

illustration

Division 1

Division 1 & 2

Division 2

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Q: How do you visualize a technology?A: Depict the effect of the technology on the customer.

A: Depict the need that the technology solves.

A: Depict the technology in action.

Q: What is the effect of the technology on the customer?

Q: What is the need that the technology solves?

Q: What is the technology in action?

Problem to Solve

Secondary Problems to Solve

Answers

Answers

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universal simplicity anD color

These concepts explore the Brand’s Parent Colors—Black & White—while continuing to support the design story of ‘universal simplicity’ through their basic and striking palette.

universal simplicity anD image content

The images on this page depict ‘building blocks’ of architecture or ‘parts of a whole’ concepts. The concept of simplicity was explored through foundational elements that build upon one another to produce something greater. These image have more of a traditional corporate feel.

universal simplicityImage Credits: fineartamerica.com; emptyeasel.com; picturesforwalls.com; domesticat.tumblr.com; charliefawell.com;

100% White100% Black

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Image Credits: gettyimages.com

harmony through color

Images should be chosen based upon their support of the Brand’s primary and secondary color palettes.

Colors shown here are from previously produced, Wave Color Study presentation.

image content

These images attempt to break away from a traditional corporate image approach and attempt to illustrate and document the end-user in the comfort of their chosen environment.

color harmony

pantone®

641pmsCyan

pantone®

382

pantone®

398

pms410

pms723

pmsWG 8

pms7407

pms2945

pantone®

303

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Image Credits: gettyimages.com

harmony through color

Photography with a luminosity blending mode would be a way to integrate bold colors from the Corporate Color Palette and to present a fresh and contemporary feel to collateral pieces.

image content

These images attempt to display real world applications of Wave’s technology in the workplace.

color

pantone®

641pmsCyan

pantone®

382pms723

pms7407

pantone®

398

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Image Credits: gettyimages.com safety through environment

environment

The concept of safety through environment and peace-of-mind through environment are explored in the following image concepts.

These keywords have been chosen by considering the target audience and viewing the image choices through their eyes. These are an attempt to answer unspoken questions such as, “Will this product enhance my safety?” and, “Will this product produce peace-or-mind?”

These images are an attempt to answer that simply by showing the model interacting with the product in a safe and comfortable environment.

Images can reflect ‘comfort’ simply through the facial expressions of the models in the photos. ‘Environment’ can be expressed through the setting the models are placed.

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Image Credits: gettyimages.com

peace of minD: through location & expression

These examples attempt to illustrate peace-of-mind simply through the choice of location within the image. A sense of security and comfort is displayed through the character’s choice of location—their expressions also do not reveal any cause for fear or alarm—peace of mind through location.

peace of mind

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simplicity

It is one of the suggestions of this presentation that uses of white space within the design and photography composition be creatively utilized.

Through the use of space the message of ‘simplicity’ can be further developed.

Image Credits: gettyimages.com simplicity through composition

simply peace of mind

freedom from worry

We build security that brings youpeace of mind.