Olivier Carron de la Carrière, Imagiin Founder and CEO

* BRM: Brand Relationship Management

The BRM* Company

Imagiin.com

• Imagiin.com– On Demand "Brand Relationship Management" (BRM) platform

• Platform development completed (French and English version)• Red Herring Europe 100 Winner and Red Herring Global 200 Finalist• Funded by: Oseo Financement, BNP-Paribas, B.A, Founder.• Coached by: GET (Group of Telecom schools in France), Inria-Transfert.

– Founder:• CEO: Olivier Carron de la Carriere

ex-Oracle, 30+ years industry vet: IT, Telecom, Internet, and SaaS

• Our mission:

•Increase marketing ROI by engagingconsumers in mutual dialog with brands.

How does Imagiin work?

1• Consumer registration on website

• Consumer fills in personal profile

• Consumer tells about his short term consumption plans

• Brands target relevant consumers and push theircommunication.

• Consumer selects the brand communication he wantsto watch, rejects the ones he is not interested in.

• Consumer watches brand communication, answerssimple quiz and confirms he paid attention.

• Consumer is rewarded for his attention with points.

• Consumer is guided to partnering e-merchants wherehe can spend his virtual money (points) for real goodsor services

2

3

Acquisition

BRM

CRM

Untargeted Push approachBrands promote to consumers.

Brands pay for Opportunity

Consumers Choose Brands

Pull approachBrands are chosen by Consumers

Brands pay for Certainty

Brands

Consumers

Consumers

Brands

1st Generation Broadcasted advertising• TV, Print, Outdoor, Radio…• Mass media, little audience segmentation

2nd Generation Contextual (SEO) advertising

3rd Generation Brand Relationship Management

• Search advertising• Invoicing based on CPM* or CPC**• Google, Microsoft, Yahoo…

• Consumers choose brands• Guaranteed attention and interest of the

consumer• One-to-one relationship with consumer• The complement to CRM

Advertising Evolves into BRM

• Points to be spent atmerchants shop

Imagiin’s Eco-System Benefits

Consumers

Brands

• Control relationship withBrands

• Exchange time and attentionagainst goods or services(points)

• Rich relation withconsumer

• Efficient marketingcommunication

• Measured ROI

Publishers

• Consumerconsumption data

• Goods or servicessold for points

• Access to valuable contentafter registration

Merchants

Entry Point

BRMCRM

• Additional Ad revenue driven by higher trafficto their website’s ads and consumer data

• Increase loyalty of consumers to their site.

Thank You!