iMapLibraries at American Library Association, June 2013

iMapLibraries: A National Leadership Forum Grant

School of Library and Information Studies & FREACFlorida State University

American Library Association Annual Meeting,Chicago, IL

June 29, 2013

Project Leaders:

Christie M. Koontz, GeoLib ProgramSchool of Library and Information Studies

Dean JueFlorida Resources and Environmental Analysis Center (FREAC)

Lorri MonSchool of Library and Information Studies

Agenda

• IMLS Project Review• Project Updates

– Pre-testing of Questionnaire– Geographic Market Areas (GMAs) of Outlets– Comparable Library Locator Tool– Social Media Activities

• Open Discussion

Objective 1.1 of Strategic Goal #1 Invest in projects that provide inclusive and accessible

learning opportunities to individuals of diverse geographic, cultural, special needs, and socioeconomic backgrounds

Activities and Evidence of Progress Develop consistent metrics…that enable all IMLS grants to

better assess their effectiveness, with special focus on inclusive and accessible learning opportunities

1) Identify public library outlets serving diverse markets using computerized mapping

2) Involve librarians and other public library interest groups in face-to-face as well as virtual meetings to discuss best practices and new performance measures for diverse user groups

3) Document necessary steps to help individual public libraries better serve their diverse user populations

Our IMLS National Leadership Forum Grant

Year 1 Products

• White paper describing the best practices, guidelines, courses of actions, and policies for helping the IMLS meet its library diversity goals

• Web map of all U.S. library locations with socioeconomic and demographic data of relevance to libraries

Long-term Project Impact

To help each public library obtain and collect the data needed to document and secure its role as a place that serves the diversity of populations within its local community

Balancing Acts and Conundrumsa) Social Media vs. traditional “push” methodsb) Prototyping vs. “real” applicationsc) Simple databases vs. enterprise-type databasesd) Maps vs. tablese) Wide involvement vs. narrower but deeperf) ……….

Virtual Forums

Held on April 3rd and 4th

33 individuals participated in forums

iMapLibraries Software Environment

• ArcGIS Server – displays basemap layers• GeoServer – open-source server for sharing,

processing, and editing geospatial data• OpenLayers – open source JavaScript library for

displaying map data in web browsers• Python – programming language• Jquery – JavaScript API library• SDE / PostGIS – spatial databases• ColdFusion – report generator / database queries

Questionnaire Pre-test • Goal: to pre-test a possible future survey on

library services for diverse user populations at library outlets

Pre-test Universe• 28 state librarians / SDCs

– 19 responses (68%)

• 15 public librarians– 7 responses (47%)

Results

• About 50% found questions clear and easy to understand

• BUT one librarian’s diversity is another librarian’s norm

Suggestions• Providing better background information /

purpose of survey

• Focus groups, pre-identified library groups rather than general diversity survey

Non-Reported Library Performance Measures

• Limited sample but 2 of the 7 responding public libraries (28%) collect library use data not reported to state coordinator.

• Collected include age, zip code, ethnicity, meeting room statistics

Why Develop Library Outlet Geographic Market Areas (GMAs)?

Each library is similar to a franchise –each has its own customer market area!

Legal service area is not necessarily the same as the GMA

≠

Automated Generation of GMAs• Radius• Thiessen Polygons (gravity model)

Gravity Model of Library Outlets’ Geographic Market Areas

Gravity Model of Geographic Market Areas – Clipped to State

Developing GMAs Using Legal Service Areas – Counties Example

Developing GMAs Using Legal Service Areas – Multiple LSA Types

Developing GMAs – Multiple Outlets within Multiple Entity Area

Developing GMAs1) For simplicity and ease of comprehension, utilize gravity model for this

project2) After project, will publish paper comparing the results of the different

GMA-generating methods and implications for library planning

View Your Library’s GMA Using Gravity Modelling

Sample Market Area Report

Sample Block Group Report

Why GMAs?• You can overlay the calculated geographic area polygons with their U.S. Census block

group socioeconomic and demographic data• This provides a demographic profile ‘scoop’ for critical library decision making data• Use this socioeconomic and demographic data in conjunction with your library use data

The Power of GMAs

• Optimize library service for residents within YOUR geographic market area

• Provide per capita usage comparison with other library outlets

• Locate other peer libraries serving similar populations, either statewide or nationwide

Finding Peer Libraries with Similar GMA Characteristics

GIS Mapping:Libraries & Diversity Map

Social Media Mapping:Google Fusion Libraries & Diversity Map

Google Fusion Team:Nathaniel Ramos Jr.,, Twanisha Presley, Laura Spears, Jisue Lee, Lorri Mon, Georgianna Strode

http://bit.ly/diversitymap

GIS

• Communicate and share

• Agency-driven• Good security and

authentication• OpenGIS Standards

committee• Legacy-type data• Slow development cycle

• Communicate and share• Volunteer-driven/based• Lower level of security and

authentication• Lower standardization

• More innovative• Fast development cycle• Better collaboration and

sharing

Social Media Mapping

Social Media:Dissemination & Outreach

Social Media: iMapLibraries in Social Media

Social Media:iMapLibraries Blog

http://imaplibraries.wordpress.com

Goal: Social media support of library advocacy

•Objectives:– Drive traffic to the iMapLibraries site;

– Develop a consistent presence/voice in the library/social media sphere;

– Identify top strategies for ongoing social media support to offer to the iMapLibraries team; and,

– Compile annotated literature review of social media metrics, both general and library advocacy-related.

Imaplibraries-Blog Analytics

Email to librariesEmail to libraries

ALA Midwinter

ALA Midwinter

24 Tweets24 Tweets 4 Tweets4 Tweets


iConferenceiConference

1 Tweet1 Tweet

6 Tweets

6 Tweets

2 Tweets

2 Tweets

7 Tweets7 Tweets


12 Tweets12 Tweets

13 Tweets13 Tweets

Emails to SDCs/SLsEmails to SDCs/SLs


5 Tweets5 Tweets

2 Virtual Forums2 Virtual Forums

4 Fb posts4 Fb posts

2 Fb Posts2 Fb Posts


1 TweetsFLA

Conference

1 TweetsFLA

Conference

3 Fb Posts FLA

Conference

3 Fb Posts FLA

Conference

iMapLibraries/Social Media ReportDecember January February March April May June

iML Page Visits

884 358 749 910 526 302 N/A

iML Page Views 2311 864 2019 2429 1286 521

N/A

iML Average Visit Duration

1:58 3:16 3:49 3:00 2:10 3:04N/A

iML Unique Visits (new visitors)

1720 257 543 713 386 226 N/A

Total Blog Views

104 104 102 106 75 22 170

Total Blog Posts

3 3 3 4 0 0 4

Total Tweets

10 28 31 34 7 1 4

Facebook Likes

59 60 63 68 68 68 70

Do Blog views stimulate iML page visits?

Recent Activity on

Interactions on

Facebook Insights

ReferencesBerkman, R. (2008). The art of strategic listening. Ithaca, NY: Paramount

Market Publishing.Glazer, H. (2012). “Likes” are lovely, but do they lead to more logins?

Developing metrics for academic libraries’ Facebook pages. College & Research Libraries News, 73(1), 18–21.

Kleinberg, J. (1999). Authoritative sources in a hyperlinked environment. Journal of the ACM, 46(5), 604-632.

Paine, K.D. (2011). Measuring the real ROI of social media. Communication World, Jan-Feb. Retrieved from http://www.iabc.com/cw

Solomon, L. (2011). Doing social media so it matters. Chicago, IL: ALA Editions.Stuart, D. (2009). Social media metrics. Online, 33(6), 22-24. Retrieved from

http://search.proquest.com/docview/199888325?accountid=4840

Social Media: “Put Your Library on the Map”Google Fusion Mapping

Classes/WorkshopsSpanish ServicesSenior ServicesSpecial SpacesEmergency Services

Classes/Workshops Map: http://bit.ly/classesmap Add Your Library: http://imaplibraries.org/register.html

Social Media:Workshops & Classes in Libraries

Social Media:Spanish Services in Libraries Classes/Workshops

Spanish ServicesSenior ServicesSpecial SpacesEmergency Services

Spanish Services Map: http://www.imaplibraries.org/spanishservices/Add Your Library: http://bit.ly/spanish-form

Social Media:Senior Services in Libraries


Senior Services Map: http://bit.ly/seniorservices-map Add Your Library: http://bit.ly/seniors-entryform

Social Media:Special Spaces in Libraries


Special Spaces Map: http://bit.ly/specialspaces-map Add Your Library: http://bit.ly/specialspaces-entryform

Social Media:Emergency Services in Libraries


Emergency Services Map: http://bit.ly/emergencyservices-map Add Your Library: http://bit.ly/emergencyservices-form

HTTP://IMAPLIBRARIES.ORG/

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iMapLibraries at American Library Association, June 2013

Education