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IMC-MarzBarz

Date post: 18-Dec-2014
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9
LaQuita Johnson Big $tax Entertainment Sunday, November 24, 13
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Page 1: IMC-MarzBarz

LaQuita Johnson

Big $tax Entertainment

Sunday, November 24, 13

Page 2: IMC-MarzBarz

Executive Summary

Marz Barz is a indie artists associated with performing rights organization BMI

Marz barz goal is to develop a strong fan base

social media, fan engagement, and live performances

represented by indie label big $tax Entertainment

Sunday, November 24, 13

Page 3: IMC-MarzBarz

Priorities

Sunday, November 24, 13

Page 4: IMC-MarzBarz

situation analysis

Brand must be marketable for the target audience

social media presence already exists. would like to increase by 20% by end of 2013.

indie artists have set the bar by winning Grammys-competition

Fan connectivity has increased fan base through social media platforms

Sunday, November 24, 13

Page 5: IMC-MarzBarz

buyer persona

Sunday, November 24, 13

Page 6: IMC-MarzBarz

Creative samples

Logoposters

Merchandise

Single my life

Sunday, November 24, 13

Page 7: IMC-MarzBarz

media flow chart

Sunday, November 24, 13

Page 8: IMC-MarzBarz

media schedule

Sunday, November 24, 13

Page 9: IMC-MarzBarz

budget

Total estimated cost 10 Posters = $49.95Banner = $15.99T-Shirts = $500Flyers = $49.98Album Release =$50.00Performance Bldg. = $200Extra funding = $200Total Budget= 1065.92

Sunday, November 24, 13


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