WHO WE AREKEY FACTS & FIGURES

OUR MISSION & AMBITIONOUR MISSION

OFFER ING BEAUTYT O A L L BEAUTYIS UNIVERSAL

BEAUTYIS A SCIENCE

BEAUTYIS A LANGUAGE

BEAUTYIS A COMMITMENT

New Product • L’OREAL BEARD STUDIO Gel For Men1. Better brand differentiation2. Trust among customers3. Higher profit margin

ROLE AND OBJECTIVE

Jérome Tixier, Executive Vice president Human Resources

and Advisor to the Chairman

“PEOPLE are at the center of L’Oréal as a company. They are at the heart of our shared adventure in the beauty business.”

L’OREAL IMC

Advertising 1. Newspaper2. Television3. Radio4. Billboards

L’OREAL IMCSales Promotion 1. Discount Coupons 2. Loyalty clubs 3. Membership Coupons 4. Incentives 5. Attractive Packages

L’OREAL IMCPersonal Selling 1. Product quality and the customer 2. Highly depend employees creativity and innovation.3. Strengthening the relation between the product and the end-users. 4. Expectation of multiple consumer and markets.

L’OREAL IMCDirect Marketing 1. Email 2. Text Messages 3. Catalogues4. Brochures 5. Promotional Letters

L’OREAL IMCPublic Relation1. Press Releases 2. Brand Ambassador3. Professional Beard stylists

L’OREAL IMCInternet Marketing 1. Official Websites2. Facebook/Twitter 3. E- Fashion Magazine4. Pop Up ads