Lecturer:Ass. Professor Dr. Jamilah Hj. Ahmad ,APR, FIPR(YSP507)Present by:Noorazlin Ani&Omar Thabit

A concept of marketing communications planning that recognizes the added value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines generel advertising, direct responce, sales promotion, public relations and combines these disciplines to provide clarity, consistency, and maximum communication impact.

Stages of IMC Implementation

Stages of IMC Implementation

The benefits of the implementation of IMC for PR Agencies

PR and IMC: The benefit of Integration

Synergy

IMC TYPOLOGY

The Measurement and Evaluation of IMC

Critics of IMC from Malaysian Perspective