imc Research - Global Research Agency

© 09 - 12 imc CorporationPage # 1 - April 10, 2023 imc Research Confidential Imc Research – Research with Cause

An Introduction to our Global Market Research Agency


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• Global market research agency with unique tools, products, data and perspectives on the international marketplace.

• Founded in 1981.• Extensive portfolio of ongoing research projects with myriad international brands and

organizations.• We believe in the power of information to transform our businesses and our world.

Company

• 171 full-time staff; 95% of which are the outside the US. • Focus on world-class leaders, consultants, and market research scholars and practitioners.• In house, we speak English, Arabic, Hindi, Tamil, Tagalog, Russian, Ukrainian, Farsi, Spanish,

Mandarin, Japanese, Korean and Turkish.• Values include excellence, collaboration, efficiency and pro-active service.

Team

Overview

• Comprehensive research services in technology and telecommunications, consumer goods, healthcare, media/ entertainment, philanthropy/not-for-profit, and services markets world-wide.

• Research thought leadership, state-of-the-art research tools and products, training and execution.• Information repositories and panels.• Cultural awareness and trend analysis.

Services

• Pure market, user and customer experience research, delivering research services to major global players and innovative sectors.

• Deep quantitative and qualitative expertise.• Rigorous scientific approaches and innovative data collection and analysis technologies.• Research components and blended solutions.• Focus on research resulting in positive change and transformed relationships between organizations

and their constituencies.

Core Business




Success Factors: Why imc Research?

Our approaches are always rigorously scientific and we seek statistical relevance, measurement , and prediction at all times.

We illuminate the stories data have to tell us, through systematic synthesis of available and to-be-discovered measurement and insight. You won't hear us say 'quant' or 'qual' as much as, 'what is the whole picture? ‘ or ‘what can we uncover that we don’t understand’?

We execute efficiently and seamlessly, with state-of-the art research products/tools, research best practices, data repositories, panels, and sound methodologies/ processes.

Textfeld

DataRepositories

Data Stories

InternationalPanels

Global Perspective

Scientific Rigor

Flawless Execution

We root all of our work in a deep understanding of global and emerging market opportunities and challenges.

We have a vast array of international data for comparison and benchmarking. This allows us to connect the dots and identify gaps and opportunities in the marketplace.

Our international panels of consumers and professionals provide unparalleled insight into emerging markets and opportunities.

Research with

Cause




Success Factors: Research Experts

imc Research was founded with the vision of producing innovative and cutting-edge market research models to enable researchers to deploy understanding to our clients. To realize this vision, we are developing research products as evolutionary building blocks, starting with affordable data collection and analysis tools.

Versatile Research

Components

• World-class consultants and scholars.• Virtual organization of full-time employees

and a network of free agents and freelance researchers.

• Quantitative and qualitative balance• Academic/scientific and commercial

perspectives.• Global presence and deep ties into multi-

national organizations.• Industry and practice champions• Deep collaboration within the

organization, and with clients.

Research Experts

Tools and

Process




Success Factors: Versatile Research Components

• Advertisement Concepts• Advertising Tracking• Audience Research• Awareness, Attitude and Usage• Brand Equity• Brand Positioning• Brand Tracking• Business-to-business• Competitive Analysis• Customer Satisfaction• New Product/Service Innovation• Packaging, Design and Name Testing• Pricing• Product Feature Evaluation• Segmentation• Software User Interface Testing/

Usability/User Experience• Web Analytics and SEO

Also, custom and hybrid research design.

Research Experts

Versatile Research

Components

Tools and

Process




Success Factors: Tools and Process

• Real-time and longitudinal data collection.

• Traditional (face to face, phone) and emerging (e.g. Web, devices and social media) methods.

• Focus on cost and time efficiency; global operations for maximum efficiency.

• Data repositories (sector, country and project/product specific)

• Systematic technological approaches.

• Robust technical infrastructure• Highly collaborative processes and

state-of-the art collaboration tools.

Research Experts

Tools and

Process

Versatile Research

Components


Japan

22

Asia and the Pacific

Europe

NorthandSouth America

13121

Global/Regional Teams & Coverage Capabilities

7

8

Consultants

Scholars & Ph.D.s

Full Time+ 171

+ 800

+ 89


• Increasingly global access and awareness

• Demographic shifts• Tumultuous political economies• Social movements• Information cultures and

knowledge economies• Technological progress and

emergent effects• Global data and insight

Consumer Trends

2

3

1

Cultural/Societal Trends

Business Trends

• Expanding global marketplace.• Market and device convergence

(e.g. Telecommunications, IT and Media industries).

• Social media and other emerging technologies.

• Sustainable business practices and triple bottom line reporting.

• Nimble, responsive and real-time organizational transformations.

• KPIs and other measurement systems.

• Big data and business intelligence opportunities.

We help our clients address key market issues and opportunities

• Increasing demand for real-time communication and content on the move.

• Desire for seamless user experience on one device and/or across multiple devices.

• Continually looking for service enhancements and convenience factors.

• Demand for transparency, pro-activity, and fairness of cost and service.

• Desire for good branding and high design.

• Increasingly looking to buy from ethical, sustainable, and green organizations.


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Value Proposition and Meaningful Results

Standardized Research Products

Technology driven research

implementation Real-time operations

World-class consultants and scholars

Global presence and collaboration

Superlative insights Expert perspectives

Time efficiency Real-time Access

Cost-effectiveness Accessible deliverables

Longitudinal and reusable data

Scalable research execution

Deep cultural insights

© 09 - 12 imc CorporationPage # 10 - April 10, 2023 imc Research Confidential Imc Research – Research with Cause © 09 - 12 imc CorporationPage # 10 - April 10, 2023 imc Research Confidential Imc Research – Research with Cause

Understand market evolution

21 4 8

User experince assesment and imporment research

Products and services engineering

3 5 6

Retail and shopping behavior research

7

Products and services trialing and

testing Media

research Brand

research

Customer and consumer

managment research

Market Research Lifecycle

© 09 - 12 imc CorporationPage # 11 - April 10, 2023 imc Research Confidential Imc Research – Research with Cause© 09 - 12 imc CorporationPage # 11 - April 10, 2023 imc Research Confidential Imc Research – Research with Cause

Click to edit Master title styleClick to edit Master title styleimc Research in the Technology Sector

For more than two decades, imc Research has been among the world’s largest providers of business to- business and consumer research to the global technology and telecommunications industries. Combining experience and innovation, we continually update traditional research techniques to meet the needs of a fast-changing market. The result is an exclusive suite of custom and syndicated services that addresses all of your business objectives, from optimizing staff and channel incentives to maximizing the return on your marketing investment to analyzing the productivity of emerging technologies.

Unique in our ability to profile, segment and evaluate technology customers, we provide a deep understanding of your target groups, including their needs, brand awareness and perceptions, buying behaviors and product usage. As a result, we have been a major force in guiding some of the most renowned technology leaders in identifying, growing and retaining their customer bases.

We custom-build research solutions for your specific issues across a full range of applications, including: - Market measurement—critical intelligence on opportunity assessment, purchasing patterns, decision-making processes and customer requirements.- Product/service development—key information on market gaps, wants, potential and uptake.- “Go-to-market” decisions—powerful support for pricing, promotional, branding and communication strategies.

imc Research delivers key measures of customer satisfaction, including key drivers and competitive comparisons. You gain tactical and strategic guidance for improving satisfaction and performance across all your stakeholders—securing your customer relationships and supporting the long-term health of your business. Our experience gives us a broad base of knowledge across both big-picture and niche issues, as well as both global and local markets.


Geographic coverage

Western Europe UK France Rep. of Ireland Germany Spain Portugal Greece Italy Sweden Switzerland Finland Denmark Austria Belgium Netherlands Norway

Central & Eastern Europe Russia Poland Czech Republic Turkey North America USA and Canada Latin America Mexico, Brazil Argentina, Chile Asia & ME India China Taiwan Thailand Malaysia Japan Korea Australia

UAE Bahrain Qatar KSA Kuwait Jordan Other South Africa Israel


2,074 mil. $ revenue 2011Revenue generated in 10 countries worldwide

Revenue per country [100,000. $]

Revenue (as a contractor of automotive clients)




Case Study:Market Segmentation Study for an International Telecommunication Services Provider Research Objectives:

– Internationally harmonized targeting of the business market for mobile communications.

– Targeting business clients according to their needs regarding mobile communication (future oriented trend analysis).

– Prioritization of business target groups /segments and support of marketing plans.– Optimization of service and proposition development/ more effective CRM

activities.– More targeted communication of benefits.

The Solution:– One comprehensive segmentation for five markets:

• Application of the imc Research segmentation process• Supplementation response which overcomes the traditional view by company

size• Acknowledgement and consideration of local interests

– Integration of segment information into the data warehouses of nationally operating units of the client (by modeling)

The Results:– Increasing customer loyalty through a better understanding of heterogeneous

target groups.– Increasing ARPU through more targeted propositions.– Possibility of harmonization and central co-ordination of proposition development.– Better knowledge of the heterogeneous needs of prospective clients .


Case Study:Customer for Life program (CfL) = Customer satisfaction program

– Conducted in more than 30 countries– Done for sales and service events– Web based reporting system– Different methodologies: online, CATI, postal

– Industry intentions and purchase study– Syndicated study.– Covering key European markets.– Ad hoc projects:

– Including brand and new concepts research .– Usability and safety research.

– Rebranding research: 5 countries in 2007, 20 focus groups.

– New concept’s contribution to the brand : 7 countries in 2009, 1500 online interviews.


More informationAR Elsharawy Managing Director, Americas [email protected]

Lisa Galarneau, Ph.D.Research Director, Global [email protected]

Donald Eleventh , Ph.D. CEO [email protected]

Lark Lee, Ph.D. International Chief Operating [email protected]

General inquiries:[email protected]

Web: http://www.imc-re.comTwitter: @imcresearch

mailto:[email protected]




Disclaimer

19

imc Research, the imc Research logo, imc Research.com, imc Research.net, and imc Research Dynamic Server are trademarks or registered trademarks of imc Research Corporation in the United States, other countries, or both. If these and other imc Research trademarked terms are marked on their first occurrence in this information with a trademark symbol (® or ™), these symbols indicate U.S. registered or common law trademarks owned by imc Research at the time this information was published. Such trademarks may also be registered or common law trademarks in other countries. A current list of imc Research trademarks is available on the Web at “Copyright and trademark information” at www.imc-re.com/legal/copytrade.php

Other company, product, or service names may be trademarks or service marks of others.

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