Date post: | 29-Nov-2014 |
Category: |
Education |
Upload: | neil-kelley |
View: | 1,671 times |
Download: | 3 times |
5
a brand can be perceived as a product…
...that adds either rational and tangible dimensions (related to performance)
…or as a symbol... ...symbolic, emotional and intangible
dimensions (related to what the brand represents)