Presented by-

Deepak khandelwal

FACTORS WHICH AFFECT A GOOD COMMERCIAL FROM A

MEDIOCRE ONE ???

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DEFINITIONS

An advertisement (ad) is a specific message constructed to

inform, persuade, promote, provoke, or motivate people on

behalf of a brand or group.

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GOOD COMMERCIAL AD Vs MEDIOUCOR ONE

YouTube - Anti-Smoking Ad in India.flv

Facebook_9.mp4

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CREATIVE STRATEGY

• Develop the USP “unique selling proposition” or

the “Creative Hook”

Unique Selling Proposition

• Translates “brand positioning” into compelling

message.

• Objective is “Memorability”

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CREATING AN AD - BASIC RULES

• When creating an ad the idea should have

relevance to the target audience

• Will help to deliver the right message to the right

person at the right time.

• If it doesn’t communicate message it is not

effective

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WHAT MAKES EFFECTIVE ADVERTISING?

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Sound

Strategy

Consumer’s

View Persuasive

Doesn’t

OverwhelmDeliver on

Promises

Break

Clutter

EFFECTIVE

ADVERTISING

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THE ROLE OF CREATIVITY

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Creative ads share two characteristics:

• Originality

• Appropriateness

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GOOD COMMERCIAL ADD VS MEDIOUCOR ONE

YouTube - Bajaj XCD 135 Twisted Sisters Commercial (Please click WATCH IN HD on bottom right of screen).flv

YouTube - New Bajaj DTSi commercial with Pulsar_ XCD & Discover - High Quality.flv

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ADVERTISING SUCCESSES AND MISTAKES

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• Value Proposition is the essence of a message and the reward to the consumer for investing his or her time attending to an advertisement.

• The reward could be information about the product or just an enjoyable experience.

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THINGS TO AVOID

• The common things.

• The look-alike – using someone elses idea

• Overused phrases become trite

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YouTube - Volkswagen - The New Beetle.flv

GOOD COMMERCIAL AD Vs MEDIOUCOR ONE

YouTube - Lexus LFA TV Commercial - Sounds By Nylon Studios.flv

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Factors distinguish a good ad from a bad

• INNOVATIVE:-

Technology With Durability New Concept of Easy Handling

• UNPREDICTABLE:-

Extreme Test Using as Home Appliances

• OUT OF THE BOX:-

Shocking in Nature Force to Think Different

• WOW EFFECTS:-

Ruggedness tuff Tasking

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THANKUOY