3,200 customers (60,000 users)

150 countries

3 languages

1 billion sq ft of function space

600,000 events created

63 million attendees impacted

Meeting planners will be more strategic than ever.

Meetings will be smaller and more intimate.

The number of meeting planners will continue to rise.

Face-to-face interactions will be even more coveted.Source: eMarketer, April 2014

F&B will be replaced by more efficient supplements or

synthetic alternatives.

Live events will be an important source of revenue for the most

meaningful companies.

Experiences will be more common and more expensive.

The industry’s current processes as we know it will be obliterated.

Event logistics will be automated.

Event apps will no longer exists.

There will be no cash at events.

Group business will be booked mostly online.

Hotel sales people will become meeting consultants.

1990s 2010s 2030s

Most events will have a virtual audience.

Events will be crowdfunded.

Content will be crowdsourced.

Our industry will be embrace transparency.

Hotels will do mostly group business.

Everything planners need will be available on-demand.

Meeting space will be more commoditized than ever.

Events will mostly be indoors or under covered structures.

The travel industry will continue to consolidate.

Meeting and event planning companies will begin consolidation.

Workshops for exchanging knowledge will be the key component at meetings.

Meetings will not have education because content will be available online.

Meeting planning will be a more organized, respected,

and common practice.

Event software will be free.

There will be a subscription model for events.

Free events will be expected by consumers.

Attendees will discover events and sessions that are right for them.

Networks at hotels and events will be a target for hackers.

Rooms will be setup automatically with robots.

Attendees will meet the right people and no business cards will be exchanged.