Re-GenerationHow the Next Generation of Patients are Finding Their

Physicians

Presented by Justin Foster

Overview• How we arrived here.

• Understanding generational trends.

• Creating an effective web presence

• Utilization of social media

• Managing word-of-mouth

• 5 point action plan

The Perfect Storm

• Breakdown of traditional media

• Intense commoditization

• Access to technology

• Hyper-connected society

• Cheap and easy content.

What Does It Mean?

• Old rules; new tools.

• Brands are amplified.

• Everyone is connected.

• Transparency and authenticity are differentiators.

• Accelerated stories.

Generational Trends

• The rise of Gen Y.

• Meet the Millennials.

• Boomers: Forever young.

An Effective Web Presence

• Change of thinking.

• Fresh, relevant content.

• Scalable technology platform.

Utilizing Social Media

• Engagement mindset.

• Choosing the right tools.

• Measuring ROI.

Managing Word-of-Mouth

• Experience = ignition point.

• Stories drive brands.

• Recognize your fans.

5 Planning Questions

1. What makes you truly different?

2. Who is your audience?

3. What will you tell them?

4. How will you reach them?

5. How will you capture stories?

About Tricycle• Differentiation & Messaging

• Brand development strategies

• Business development planning

• Word-of-Mouth consulting & training

• Social branding strategies

• Personal branding

THANK YOU!Twitter: @brandmilitia

Facebook: /justinfoster

Personal blog: fosterunfiltered.com

Company site: thetricycle.com

Old school: 208-841-3497