IMH - 12.01 Identify management styles in international marketing.

Goals Explain how management styles relate

to culture. Discuss types of organizational

cultures.

INTERNATIONAL MANAGEMENT

International managers perform below four functions of management across national, cultural and legal borders:

Planning Leading Organizing controlling

ORGANIZATIONAL CULTURE

A shared basic assumption about how a business should operate internally and interact with customers externally.

Two types of cultures: bureaucratic culture

having a strong set of rules and regulations for the way a business operates

participative culture having more open flows of

communication and fewer rules and regulations

Management Styles: quick summary video

autocratic managers make decisions with little or no input

from employees participative managers

work with employees to set goals and give employees freedom in deciding how to reach goals

Also known as democratic style http://www.youtube.com/watch?v=spSCnp4VjXw Steve Jobs

Management Styles Effective managers will use a management

style that best fits the situation. Manager-and-employee interactions may

include the following variations: Power/distance: In countries like Mexico, India

etc. have high power/distance between management and subordinates. Here the management style is more autocratic as compared to countries like USA, Germany, Great Britain etc.

Individualism/collectivism: The concept of “I” vs “We”.

In individualized countries such as USA, Germany, Britain etc workers believe they can take care of themselves and do not prefer to work for an authoritarian manager. Where as in collective countries like Japan, China etc. employees may be included in some decision making.

Management styles Uncertainty avoidance: The level of threat people feel

from Uncertainty(changing workplace environment conditions).

Countries with high uncertainty avoidance (less uncertainty) have cultures where management process are less adaptable to change. Ex Japan, Greece, France etc.

Where as in countries with low uncertainty avoidance(high uncertainty) work culture is not easily hindered with changing management practices. Ex USA, Britain, Singapore etc.

Masculinity : The value a culture places on work success versus caring for others. Cultures like Japan have high masculinity where Job achievement is more important than personal lives where as Netherlands has a low masculinity where individual work accomplishment are less important than quality of life.

Labor Mobility

labor mobility the ability of workers to pursue jobs

that make the best use of their skills labor mobility can provide factor-of-

production advantages USA has high labor mobility where

employees can lose a job, get retained and move anywhere in the country to seek employment.

LABOR RELATIONSHIPS

Relationships between management and labor vary considerably around the world.

labor union: an organization that has a legal right to represent workers in negotiation with management

LABOR UNIONSAn organization that has a legal right to

represent workers in negotiation with managementIn 1950’s about 36% of U.S. workforce unionizedCurrently only about 13% of U.S. workforce

unionizedUnions in many countries much more powerful

than in U.S. England, Australia, Iceland, and Israel all have

political Labor Parties dedicated to labor concerns Scandinavian countries are most heavily unionized

where unions represent workers across entire country

IMH 12.01 Activity Agree or disagree? Recession has slowed the labor

mobility factor in USA recently. In a paragraph state your opinion

and support with evidence.

Leadership Style in global market Skills global leaders need include the

following: ability to work with individuals from multiple cultural

backgrounds international communication skills ability to manage across cultures ability to operate comfortably in a foreign cultural

setting know how to motivate individuals from a variety of

cultures in order to achieve organizational goals. Ability to take over a business with a preexisting

organizational culture.

IMH – 12.01 - Research & Compare Activity

With the help of internet, research more details about autocratic & participative managers and bureaucratic & participative organizational structures

There after on a big piece of paper make two venn diagrams comparing The 2 styles of managers. The 2 types of organizational cultures

http://www.youtube.com/watch?v=mMh0QdPHTRM