Chris Riggs, CEOcriggs@imirus.com

(918) 492-0660 ext. 1011

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New Media Consulting Digital Edition Service Provider• Digital Strategy • Magazines• Online Advertising Programs • Newspapers• e-Marketing Programs • Catalogs• Custom Development • Books

Digital Services

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Do You Have a Digital Strategy?

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What is your principle asset?Are you a magazine or content creator?

or

Mobile

Website

Magazine

Digital Edition

Blogs

Podcasts

Magazine

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Your Value is your: Brand, Content, & Readership

MobileWebsite

Magazine

Digital Edition

Blogs

Podcasts

e-Newsletter

Content Delivery - Print & Digital Media (All Media Should Cross Promote Each Other)

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• Users are more technology savvy

• Users will get information

When they want it, Where they want it, and How they want it

• If publishers are not in contact with their readers on a daily basis, they are going else where for content

Users Consuming Content

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Ad Facts & Trends

$0.9 $1.9

$4.6

$8.1 $7.1$6.0

$7.3$9.6

$12.5

$16.8

$21.2$23.5

$-

$5.0

$10.0

$15.0

$20.0

$25.0

1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

Online Ad Revenue ($ Billions)Source: Interactive Advertising Bureau (IAB)

Internet Ad Revenue by Advertising Format - 2008

Search44%

Digital Video3%

Rich Media7% Lead Generation

7%

Classifieds14%

Sponsorships2%

Banner Ads21%

e-Mail2%

Digital Video Rich Media Lead Generation Classifieds Sponsorships Banner Ads e-Mail Search

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Most Magazine Publishers

Magazine Website

e-Maile-MailSponsorshipsSponsorshipsBannersBannersVideoVideoRich-MediaRich-MediaClassifiedsClassifiedsLead GenerationLead GenerationSearchSearch

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iMirus Demo - Ad Programs

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Dynamic Ad Revenue Example

Online Ads - Digital Edition Revenue Scenario & Assumptions

• Digital Circ. = 500,000 - Monthly• Assumption: Open Rate 40%• Open Rate = 200,000• Avg. Ad Impressions per DE = 30• 6 million ad impressions/issue• Avg. CPM - $8

• Total Monthly Rev. = $48,000• Total Annual Rev. = $576,000

CPM = Cost per Thousand Impressions

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Selling Print & Digital - “The Bundle”

Bundled Ad Example - ABC Magazine (Monthly)

Ad Placement CPM Circ Cost

Magazine - Print 50$ 100,000 5,000$

Website - Home Page 10$ 200,000 Visits/Mo. 2,000$ Blog Post 10$ 50,000 Visits/Mo. 500$

Digital Edition - Premium Sponsorship 50$ 50,000 / issue 5,000$ - Sponsorship of e-Mail Delivery - Ad Left of Cover - Ad Placement every 20 pages - 2 Video Ads

Digital Articles 30$ 10,000 / issue 300$

Brokered Ads - Leaderboard Position - Ad placement above digital edition 10$ 250,000 impressions / issue 2,500$ - Avg. 5 ads per user per advertiser

Podcasts - Digital Edition 10$ 10,000 views / issue 100$

Custom Digital Insert - 8 Pages 30$ 10,000 views / issue 2,600$ - 2 Videos - $100 per video - Advertiser can post Digital Insert on their website

Special Issue Distribution - For Advertiser 50$ 100,000 / issue 5,000$ - Entire Issue sent to Advertiser's minus competitor's ads

e-Newsletter (Weekly) 10$ 50,000 / Wk. 2,000$

Monthly Opportunity 25,000$

Note: Example above is for one advertiser.

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Conclusion - Testimonials

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Thank You

www.imirus.com