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IMLS_Discussion Guide 09

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    DISCUSSION THEME #6:NEW MODELS & STRUCTURES FOR COLLABORATION

    It seems to me that the really creative thing to do is to couple theexperience we have from the museum and library worlds with thesenew venues for dissemination and try to get something that is syner-gistic and more than the sum of its parts.

    Francine Berman, Director, San Diego Supercomputer Center

    As collaboration, collocation, and the blending of services continue, the boundary betweenmuseum and library will likely be less distinct. This does not mean that the unique missionand identity of an individual institution must disappear; rather, institutional goals can beexpanded and enhanced through collaborations that combine resources, knowledge, andexperience for mutual benet. Museums and libraries can engage with a variety of individu-als and organizations, such as researchers, universities, for-prot companies, and othercultural and community-based organizations. New models and structures for collaborationamong museums and libraries and other organizations can work to develop effective solutionsto the economic, social, and environmental challenges of the 21 st century.

    Questions to consider from the planning meeting:

    How is the relationship among museums, libraries, and for-prot institutions shifting?

    How do museums and libraries increase collaboration while retaining and respecting thehistorical and unique differences among and between cultural institutions? When is thepublic best served and by what methods?

    What new models for collaboration could be developed among museums, libraries, andother nonprot and for-prot institutions in order to promote community development,generate greater access to information, or share resources?

    How can museums and libraries create collaborations that move beyond benettingindividual institutions to providing services for the greater good of society?

    Collaboration is essential to the sustainability and future g rowth of museums and libraries and can increase the ability of institutionsto address 21 st ! century challenges and opportunities and meetcommunity needs.

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    Example from the Field: The New Jersey Digital Highway

    The New Jersey Digital Highway is a statewide repository and collaborative portal created

    by the Rutgers University Libraries, American Labor Museum/Botto House, New JerseyState Library, New Jersey Historical Society, New Jersey State Archives, and smallerlibraries, museums, archives, historical societies, public broadcasting stations andschools. The project is a statewide digital infrastructure and online portal to the statesimmigration history and ethnic heritage. Throughout the development of the portal, theproject collaborators took a user-centered approach to provide information resources thatmeet the needs of students and teachers as well as librarians, archivists, and curators.The project seeks to promote access, learning, and engagement at the local and globallevel, with New Jersey history and heritage to the benet of learners, educators, andcultural heritage organizations in the state.

    In addition to access to materials for users, the project also provides resources to sup-port heritage institutions to work with one another so that collections can be shared withgreater audiences, while also retaining their institutional ownership. Through partnershipstrategies that engage any organization that can provide access to New Jersey culturalheritage materials, the New Jersey Digital Highway brings digitization strategies, practice,and technical knowledge to both large and small institutions. It promotes the preserva-tion of an institutions unique identity and resources, while at the same time bridgingthe gap among those organizations that can provide digital access to materials and thosethat cannot.

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    DISCUSSION THEME #7: PLANNING FOR A SUSTAINABLE FUTURE

    Museums and libraries are in the process of defining and planning for asustainable future, not just in terms of economics, but in their relevancyto the world they serve.

    I urge us to lift this discussion into its largest possible context,because if we dont have missions that are expressly for somegreater purpose than the collection we may have been endowedwith, if we dont have content that is proactive and trying to beresourceful to living, learning, and working in the area that sur-rounds you in some dened context that uses unique institutionalassets for unique community needs, and if we dont work hardat diversifying our audience, not just growing it but diversifyingit, then I think we are not worthy as institutions that get lots ofpublic money.

    Emlyn Koster, President and CEO, Liberty Science Center

    Perhaps the greatest question for museums and libraries today is what they will need to doto remain meaningful institutions in the future. The meeting participants spoke of sustain-ability beyond economic concerns, describing how true sustainability for museums and librar-ies lies in being relevant to the communities in which they reside. Museums and libraries willbe relevant as long as their work is in service to the greater needs of society. As stewardsof cultural heritage, as content and context providers of information, as central places forpeople to come together to learn and share with one another, it is here that museums andlibraries will shape their future. The questions for these institutions to continually ask them-selves are what makes us unique, what makes us matter, and who cares about what we do?These questions force us to consider what the needs of our communities are and how we cancontinue to meet them and be sustainable by being relevant to the world around us.

    The nancial stability of museums and libraries depends on their continued relevance tosociety; but the current economic situation threatens the short- and long-term health ofmuseums and libraries, and some may not survive. It is uncertain whether traditional fund-ing structures of support for museums and libraries will ultimately be sustainable in the long

    term. It will be, in fact may already be, vitally important for these institutions to considertheir economic future and what alternative funding models and business structures may existfor their sustainability.

    Questions to consider from the planning meeting:

    What is the economic future of museums and libraries? What are new vehicles for fund-ing and sustainability of cultural and intellectual assets and practices?

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    What kinds of resources are needed for the cultural institutions that serve the publicgood so that they can thrive in the long term?

    How do American traditions of support for and management of museums and librariescompare to those of the rest of the world? Are there other international models for sup-port that could inform American fundraising practices?

    Beyond economic security, what other factors, like social relevancy and communityneeds, will dene sustainability for museums and libraries in the future?

    Example from the Field #1: Cultural Alliance of Southeastern Michigan

    The Cultural Alliance of Southeastern Michigan brings together arts and cultural organiza-

    tions in a seven-county area to work together in order to better equip individual organiza-tions to achieve their missions. The goals of the alliance are threefold: to catalyze andfacilitate collaborations, to provide professional development opportunities, and to serveas the collective voice of and advocate for arts and cultural organizations in southeasternMichigan. The alliance facilitates a variety of programs for exchange and collaborationamong its members. One project combats the scarcity of resources and economic chal-lenges that many of the organizations face in the region. The Sharing Resources ClearingHouse is an online system where participating members can post institutional assets avail-able for use by fellow members. Sometimes freely given and sometimes traded, assetsinclude buses, stafng, props, scenery, venues, consulting, and other goods and services.

    The system is one way in which these institutions are working together to support them-selves as a cultural community rather than as isolated organizations competing to survive.

    Example from the Field #2: OMEKA

    The Center for History and New Media at George Mason University created the projectOMEKA in order to enhance the ability of museums to share their collections and contentonline. OMEKA is a next-generation Web publishing tool that provides a standards-basedinteroperable system that allows institutions to share and use digital content in multiplecontexts. OMEKA was designed specically for smaller cultural heritage institutions with-

    out the resources to develop their own online tools, though its use is not limited to smallorganizations. A developing and dynamic project, OMEKA provides the resources and toolsfor online collections and content access that are cost effective, exible, extensible, free,and open source.

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    DISCUSSION THEME #8:METRICS FOR EVALUATING SERVICE & IMPACT

    Our job now is not so much to predict the future as to begin tomake a better case for our relevance, our value and our possibilities,nationally and locally, in the future.

    Steven K. Hamp, Consultant, Hamp Advisors, LLC

    Developing appropriate and effective metrics can be a critical toolfor articulating the value of museums and libraries and ensuring theirfuture success.

    The metrics, both quantitative and qualitative, that are currently used to evaluate the impactof museums and libraries in society today may not be applicable to the kinds of services thatthese institutions will provide in the coming decades. If museums and libraries begin to inte-grate more with one another and collaborate more with other organizations in the public andprivate spheres, they may also begin to dene themselves and their roles in new ways. Sig-nicant changes to the services that museums and libraries provide and their relationshipsto other elds and to their publics would necessitate redening the impacts and outcomes oftheir operations. It is essential that as museums and libraries reevaluate their services, theircommunities, and the ways in which their use is changing in the 21 st century; they must alsoconsider how they will measure their progress in addressing these changes and articulatingtheir value to society.

    Questions to consider from the planning meeting:

    What are the appropriate measures of success for museums and libraries as partners tothe research and education community in the information age?

    What is the best way to integrate evaluation into museum and library practice? Whatkinds of impacts are we looking for and how do we integrate data into our decisionmaking?

    Planning meeting participants highlighted the real need for museums and libraries to ques-tion how the progress and value of these institutions should be measured and evaluated inthe future. Rather than provide examples of the current methods for articulating the valueof museums and libraries, this discussion is directed toward the museum and library com-

    munity to consider the questions and issues put forth on the future of museums and librariesand how conversations about developing new metrics might be framed by changes in ser-vices. Since there are many models currently in place for measuring the impact of museumand library services in communities, at this point it may be advantageous to institutions toconsider what new models might emerge as services continue to evolve.

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    Example from the Field: Indianapolis Museum of Art Dashboard

    The Indianapolis Museum of Art created its Dashboard (dashboard.imamuseum.org)

    as a Web-based tool to record and report out many different aspects of the museumsperformance, operations, activities, and audiences. It takes a new approach to concep-tualizing the workings and impact of the museum in many different arenas, combiningboth traditional and nontraditional metrics of museum performance. For example, inaddition to reporting traditional measurements such as attendance gures, the number ofmuseum memberships, and nancial information, the museum also publishes informa-tion about its energy consumption, social networking activities, and curatorial work suchas the number of artworks on loan, new acquisitions, and number of works with gaps inprovenance during World War II. Measurements such as these provide a more complexportrayal of the museum as a living and breathing institution, engaging in physical and

    virtual communities, and actively publicizing its role in key contemporary issues such asenergy conservation and cultural heritage debates.

    The museums Dashboard takes a multilayered and complex approach to communicat-ing its identity as an institution to the public. It virtually opens the institutions doorsto public examination of all its working processes, both in its day-to-day public activi-ties and its behind-the-scenes activities. By doing so, the Indianapolis Museum of Artexplores new ways for articulating the many functions of the museum and explores manydifferent measurements that can convey the role and value of its services.

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    Its vital, critical, for students to get engaged while they are in ourprograms [library science, information science, museum studies,etc.] if we expect them to be the change agents for the organiza-tions we are envisioning. Are we ready for these students? Theseare the most engaged students since the 1960s. They dont wantto accept the status quo. They have lots of ideas about the changesthey want to see in the world, and they want to be part of them. Arewe ready for them when we hire them into our institutions?

    Michle V. Cloonan, Dean and Professor, Graduate Schoolof Library and Information Science, Simmons College

    New generations in the library and museum workforce can make keycontributions to planning for 21 st ! century institutions, practices,and policies.

    DISCUSSION THEME #9:THE 21ST CENTURY MUSEUM & LIBRARY WORKFORCE

    The 21 st -century museum and library professional will have a new set of skills and rolesadapted to technological and information needs in communities. Institutions can attaingreater relevancy to their communities by reecting whom they serve through whom they hireand giving voice to underrepresented groups. Some meeting participants characterized stu-dents in academic programs in the museum and library elds as entering their studies witha history of deep engagement in libraries and museums that profoundly shapes how theyview the world. Twenty-rst-century leadership need not be conned to a top-down systemof change but can emerge from all levels of the institution by encouraging risk and visionarythinking and empowering staff members to actively shape the future of their organizations.

    Questions to consider from the planning meeting:

    What are the competencies required for professionals in museums and libraries to suc-ceed in the information age?

    What are the changing and ongoing career development and training models needed forprofessionals in cultural and heritage institutions?

    What will be the effects of outsourcing and Internet open sourcing on the stafng

    models of museums and libraries? What traditional salaried positions will be retained andwhat positions will be invented, added, or augmented to make museums and librariesproductive in a new workplace reality?

    What kinds of skills, knowledge, experience, and ideas are emerging leaders, students,and young professionals bringing to the museum and library eld? How will they impactmuseums and libraries as their professional careers unfold? How can they be a part ofplanning for the future?

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    Example from the Field #1: Click University

    The Special Libraries Association (SLA) administers an online learning tool for its members

    called Click University (CLICK: Continuous Learning to Improve Career Knowledge). The siteprovides a wealth of learning opportunities for special librarians to develop not only tradi-tional library skills, but also the leadership, personal, and business skills that are neededin the 21 st century. By offering a variety of resources, tools, and courses, Click Universityenables information professionals to decide their own course of continuing education in theway that best ts their professional needs. Among the programs in which members canparticipate are an Innovation Laboratory to learn how to use emerging technology tools andWeb 2.0 resources, online libraries on leadership and knowledge management, webinars,leadership training, and a program called execuBooks that provides summaries of signi-cant business literature. In addition, the program offers certicate courses in competitive

    intelligence, copyright management, and knowledge management open to members andnonmembers of the SLA. Through Click University, information professionals have accessto exible and collaborative resources of continuing education, tailored toward the 21 st -century information environment.

    Example from the Field #2: Project M ! LEAD

    The Pratt Institute School of Information and Library Science in partnership with theBrooklyn Museum has created a three-year project to fund a diverse group of 30 studentsto receive a masters degree in library and information science with a certicate in museumlibrarianship in Project M-LEAD (Museum Library Education and Digitization). This newproject seeks to educate and equip students with the skills needed for museum librarian-ship in the digital age through a combined degree program that is the rst of its kind in theUnited States and Canada. Students are taught by both museum and library professionalsin courses based on curatorial and research skills, digital technology, education and out-reach, and eld experience. Students also complete internships at the Brooklyn Museum,focusing on projects in museum libraries, archives and in the museums Digital Lab. Theinternship allows students to access the research collections of the museum as well aspractical work experience in projects dealing with records, copyright law, outreach, andother issues inherent to museum librarianship. The program is also designed to facilitatethe goal of the museum to use cataloging and online access to generate greater public

    access to the museums collections, while at the same time equipping students with theskills necessary for leadership in their professional careers.

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    SUMMARY AND CONCLUSION: WHERE DO WE GO FROM HERE?

    The common thread across these discussion notes is the call for museums and librariesto take a proactive and positive stance in facing the challenges and opportunities of the21 st century. From changes in information access, use, and preservation to advances intechnology, shifts in society and community needs, and evolving learning and developmentmethodsfrom economic considerations to changing metrics and the emergence of a newgeneration of professional leaders in the eldmuseums and libraries have the ability at thismoment to remain relevant and dynamic institutions well into the future. This is an opportu-nity for these institutions to work with their communities in dening their relationships withthe publics they serve and chart a course for success. The planning meeting participantsstressed that the future success of museums and libraries will come from these institutionsworking together and with their communities. Museums and libraries can do this by continu-ing to work with one another and in concert with the many voices and worldviews of thepublics they serve, creating new partnerships and practices that place these institutions as

    vital centers of community life.

    This publication is a starting point for museums and libraries to use in sparking a dialogue intheir own institutions and communities. There are many ways in which this conversation canproceed, including but not limited to the following:

    Discussing this publication at staff meetings and board meetings at museums and librar-ies as part of institutional conversations about future roles and practices.

    Coordinating conversations across institutions to imagine the future of the museum orlibrary sector as a whole.

    Involving emerging professionals and students in planning for the future at the front endof conversations.

    Bringing museums and libraries together to identify the ways in which their missions andservices complement one another and how they can work together to envision the future.

    A librarians work is to connect people with ideas. We do this in avariety of ways: sometimes with books, sometimes with informa-tion, sometimes through the Web or special programs, or even usingbeautiful buildings. And in the future, connecting people with ideaswill continue to be the work of librarians. This will not change. How

    we do this is changing.

    Ginnie Cooper, Chief Librarian, District of Columbia Public Library

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    All museums and libraries can address the social issues related totheir own structure and governance. How museums and librariesthemselves are organized, how a wide range of visitors is accom-modated both physically and intellectually, and how museumscollaborate with their communities are all components of the socialresponsibility of these institutions.

    George E. Hein, Professor Emeritus, Lesley University

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    Turning to communities to look at the future of libraries and museums from the outsidein. Creating forums for community discussion of what future needs for cultural preserva-tion and lifelong learning are, and actively responding to how communities foresee thekind of organization that will meet those needs.

    Giving voice to the individual users of these institutions who can dene the ways inwhich museums and libraries can better serve them.

    Asking questions in institutions, in communities, and at the national level that provokediscussion and action toward imagining the denitions and services of 21 st -centurylibraries and museums, and determining what the role of these institutions is in the 21 st

    century and how they can use their unique strengths and resources to bring value tosociety.

    IMLS is committed to fostering continued dialogue about the future of libraries and muse-ums in the 21 st century in partnership with museum and library professionals and theorganizations and networks that support them and their institutions. One of the primarycomponents of this process will be the contribution of this community of individuals andinstitutions, who will determine the direction and impacts of these conversations.

    In an effort to engage this community and spark dialogue that extends the conversationbeyond a traditional publication format, IMLS will be launching an online forum for thegreater museum and library community to participate in and expand the discussions whichtook place at the National Academies planning meeting. It seeks to broaden the discussionand facilitate greater exchange across the eld concerning 21 st -century issues, ideas, chal-

    lenges, opportunities, and real-world examples of practice for museums and libraries. As thisdiscussion progresses, IMLS will encourage participation through new resources and forumsto facilitate strategic planning for the long-term future of museums and libraries.

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    PLANNING MEETING PARTICIPANTS

    Steven K. Hamp (Planning Meeting Co-Chair), Consultant, Hamp Advisors, LLC

    Gary E. Strong (Planning Meeting Co-Chair), University Librarian,

    University of California, Los Angeles

    Francine Berman, Director, San Diego Supercomputer Center,University of California, San Diego

    Michle V. Cloonan, Dean and Professor, Graduate School of Library andInformation Science, Simmons College

    G. Wayne Clough, Secretary, Smithsonian Institution

    Ginnie Cooper, Chief Librarian, District of Columbia Public Library

    John Fraser, at time of meeting, Director, Public Research and Evaluation, WildlifeConservation Society; currently, Director, Institute for Learning InnovationNew York

    Martn Gmez, at time of meeting, President and CEO, Urban Libraries Council;currently, Director, San Mateo County Library

    Joshua M. Greenberg, Director, Digital Strategy and Scholarship,The New York Public Library

    George E. Hein, Professor Emeritus, Lesley University

    Elaine Heumann Gurian, Senior Consultant and Principal, Elaine Heumann Gurian LLC

    Tony Hey, Corporate Vice President, Microsoft Corporation

    Susan Hildreth, at time of meeting, State Librarian of California,California State Library; currently, City Librarian, Seattle Public Library

    Margaret Honey, Senior Vice President, Strategic Initiatives and Research,Wireless Generation

    Karen Knutson, Associate Director, Center for Learning in Out-of-School Environments(UPCLOSE), Learning Research and Development Center, University of Pittsburgh

    Emlyn Koster, President and CEO, Liberty Science Center

    Janice R. LaChance, CEO, Special Libraries Association

    Adam J. Lerner, at time of meeting, Executive Director, Laboratory of Art and Ideasat Belmar; currently, Director, Museum of Contemporary Art, Denver

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    Michael E. Lesk, Professor, Department of Library andInformation Science, Rutgers University

    Lawrence J. Pijeaux, Jr., President and CEO,Birmingham Civil Rights Institute

    Nina Simon, Founder, Museum 2.0

    Harold Skramstad, President Emeritus,Henry Ford Museum and Greeneld Village

    Martin E. Sullivan, Director, National Portrait Gallery,Smithsonian Institution

    Maureen Whalen, Associate General Counsel, The J. Paul Getty Trust

    Bill Wilson, Partner, Himmel & Wilson, Library Consultants

    Ann J. Wolpert, Director of Libraries,Massachusetts Institute of Technology

    Mark A. Wright, Director of Partnerships, National Childrens Museum

    William A. Wulf, AT&T Professor of Computer Science,University of Virginia

    David S. Zeidberg, Avery Director of the Library, The Huntington Library,Art Collections & Botanical Gardens

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