IMM HIGHLIGHTS – the industry presents successful concepts
MARKETING CAMPAIGN 2017 - Rohleder continues its expan-sion of distribution activities
JOOP! LIVING –the new collection demon- strates competence in textiles
ISSUE 1/2017 T I TLE : JOOP! L IV ING
#1 #2 #3
I M M CO LO G N E 2017Immersing into the realm of textiles
J O O P! L I V I N G – I N T E R I O R G O E S FA S H I O NHAMBURG The premium label JOOP! picks up textile in-spirations from the JOOP! fashion collection and reinter-prets them for living spaces. JOOP! LIVING thus creates a
„total look“ for sophisticated living. The new JOOP! fabrics collection takes centre stage: An exclusive selection of high-quality fabrics for upholstery and cushions are to dress up upholstered furniture for living spaces as well as box spring beds and upholstered beds in new fabrics. On top of this, perfectly matching ready-mades complement the collection to create a whole new world of textiles in furniture exhibitions. Textile manufacturer Rohleder was the first choice, as the selected brand fabric qualities, Q2 and CHARMELLE, stand out not least because of their un-
equalled look & feel, but also for un-rivalled, unique technical properties. They are washable and easy to clean, extremely durable and have high lightfastness. On top of all that, they also come with a 5-year warranty. They are skin friendly and produced in Germany without the use of added chemicals.
The new fabrics concept is presented at the POS, showcasing display fur-niture upholstered accordingly. Rea-dy-mades such as cushions, plaids and home accessories are offered in a separate display. The entire concept is available as of March 2017 at selected JOOP! furnishing partners. Not only stylish but also hardwearing
- the armchair HUMPHREY by designer Evangelos Vasileiou shines in sophisticated anthracite (on the right) and lounge suite GRAND CHELEM by Didier Gomez displays a Q2 branded upholstery fabric in light stone-grey (on the left) at LIGNE ROSET's exhibition stand.
A new talking point: The press pack including up-to-date text material can be obtained from the press section at www.rohleder.com..
▲
All-time bestseller on a new stage: The chair-cum-arm-chair in the de-signer product line OHLINDA - upholstered in a printed velvet fabric by Roh-leder - brings elegance and glamour. Turning everyday eve-ning meals into a divine dinner party. Photo: Bretz
▲
▲
JOOP! attractively dresses interiors in a unique manner – with the exclusive JOOP! FABRICS collection in upholstery fabrics and matching ready-mades such as cushions, plaids and home accessories. Photo: JOOP!
▲
Exquisite colours like dark navy blue or a delicate nude rose from the JOOP! fashion collection reappear in the LIVING section and can be combined harmoni-ously with trend colours such as 'Lava' or 'Smoke'. Photo : JOOP!
▲
COLOGNE A record number of 150,000 visitors attended the well- received IMM 2017. Current trends and exciting textile worlds attracted industry professionals and consu-mers alike to the Cologne Exhibition Centre. Compared to previous years, leather was significantly less promi-nent - whereas textiles for upholstery were omnipresent.Particularly noticeable was the desire for high-quality upholstered furni-ture which offer the consumer added value. Significant in terms of functio-nality: the upholstery fabric. Not least for this reason, numerous furniture by well-known manufacturers were dres-sed in Rohleder brand fabrics. Be it LIGNE ROSET, BW BIELEFELDER WERK-STÄTTEN or JOOP! LIVING and BRÜHL – numerous high-class furniture ma-nufacturers showcased fabrics from the high-performance brands Q2 and CHARMELLE CLOUD on their latest models.
BW BIELEFELDER WERKSTÄTTEN show- cases a new Q2 branded solid on club sofa POLO DINING and several other models which, due to its easy-to-wash nature, is optimally equipped for the dining area.
▲
◄
The new JOOP! FABRICS collection including brand fabrics by Rohleder
NE WS NE WS
CHARMELLE CLOUD was very becoming to several models. HIMOLLA, for example, showcased the performance velvet in espres-so and ruby-red.
Centre of attention: Rohleder merchandiser Bastian Meyer - surrounded by the HIMOLLA catering beauties – did not arrive empty-handed bringing tote bags made of Rohleder fabric. In the true spirit of Bavarian friendship.
▲
▲
Bright golden yellow and a showy flower print – cho-sen to dress, amongst others, the model MOON by KOINOR.
▲
As in previous years, one name can certainly not be over-looked: The upholstery furniture giant HIMOLLA, once again, occupied the largest area of all exhibition halls. Hi-molla stands for high-quality functional upholstery and quality 'made in Bavaria'. And what could be more fitting than to complement these attributes with branded perfor-mance fabrics by the Upper Franconian Hitex®-Manufac-turer Rohleder, located in the North of Bavaria? This is why HIMOLLA presented numerous models upholstered in Q2 and CHARMELLE CLOUD fabrics.A snow-white upholstered suite at the exhibition stand was regularly 'decorated' by visitors with red wine, Edding markers and rub off discolouring using denim, only to be completely cleaned again by Rohleder merchandisers.
Gøril Eckmann (Seminar facilitator/ studio planning EKORNES) talking to Hans Schüssel (CEO ROHLEDER) sitting on a lounge suite upholstered in a light graphite-grey Q2 Epinglé.
The bed as an eye-catcher in the bedroom – ANREI leads the way. Model MEVISTO sumptuously upholstered, po-werful colouring and an almost uplifting headboard – dressed in a teal Q2 solid with a mitée look.
Coinciding with IMM 2017, JOKA displayed its new product line TOSCA, a design that takes us back to the 1950s. Combined with a Q2 high-performance upholstery fabric in aquatic-green.
Attention to detail: Furniture manufacturer ROM presents a steel-grey Q2 solid with white piping on back cushions and armrests. A modern and sophisticated look offering abundant room for relaxation.
WÖSSNER presented numerous variations of dining room furniture upholstered in Q2 fabrics perfectly braced for daily use in dining areas.
▲ The soft surface and the modern look of Q2 solid JOLIE are shown to advantage on the new W.SCHILLIG model.
▲ The W.SCHILLIG team and Laura Dähn (Marketing Rohleder) are pleased about a successful trade fair.
N E W S
T R E N D U P D A T EM Y H O M E I S MY CASTLE
F R A N Z W O L L E R
HIMOLLA Designer
He is the creative mind behind the designs of the upho-lstery furniture giant HIMOLLA based in Taufkirchen. For many years, designer Franz Woller has turned his ideas into reality after having initially put his thoughts on paper with pencil and charcoal. He draws his inspiration from trade fairs such as the IMM in Cologne, the Maison et Objet in Pa-ris or the Proposte in Como. However, simply coming home after all his travels is always one of the most rewarding fee-lings. Interior accessories made of wood, bast fibre and stone, or of textiles can be used to create one's own very personal re-treat. In particular, the trend topic of soft fabrics plays an in-creasingly important role in the area of textiles for furniture. Using a well thought-out approach, HIMOLLA also chose the elegant branded velvet CHARMELLE CLOUD in many cosy colours. The latest branded solid Q2 JOLIE (Himolla MELANGE) gained just as many fans by scoring points with its interesting two-colour effect and super soft surface. Adding extra cushions creates even more cosiness.
Franz Woller
"Here today, gone tomorrow... – when travelling is a
great deal on business, there is nothing more rewarding than simply
coming home."objects marked* are available from www.bloomingville.com.
Fluffy cushion in Q2 brand fabric from the current JOOP! LIVING collection. Available in shops starting spring 2017.
▲
Franz Woller’s favourite way to relax is enjoying a nice cup of ginger tea. Available e.g. from www.yogishop.com.
▲
Be careful – it’s hot! Black stoneware teapot with metal details in gold. 32 Euro recommended retail price at Bloomingville.
▲
E X PER IEN C IN G T H E FA S C INAT I O N O F U PH O L S T ERY FAB R I C SAs in previous years, Rohleder runs a broadly based marketing campaign
KONRADSREUTH They are created in Upper Franconia and can be found anywhere in the world: The high-quality branded fa-brics by HITEX®-Manufacturer Rohleder. New ways of publicly presenting and marketing themselves are constantly sought to boost awareness levels of the high-quality products and to be able to offer the greatest possible support to retailers and industry partners alike. In 2017, Rohleder is making a name for itself once more with a broadly based media campaign in all relevant lifestyle and interior magazines attracting atten-tion through well thought-out POS campaigns. The creed is ‘thrust on retail’, focussing on an even more emotionally char-ged expansion of the Q2 and CHARMELLE brand world. The HITEX®-Academy, founded last year, is progressing to a second round after consistently positive participant feedback. In the
course of a two-day seminar, retailers benefit from the expertise of Rohleder textile specialists - secure
now one of the available places on the dates listed below:
HITEX®-ACADEMY DATES 2017
·
·
6. 4.
15.27.
MarchAprilMayJune
––––
5. 3.
14.26.
· · ·
24.12.9.7.
JulySeptemberOctoberNovember
––––
23. 11. 8. 6.
·
· · · ·
Reservation: Bastian Meyer ([email protected])
FROM ALPINE CHIC TO CL ASSICQ2 licenced partner Höpke launches new textile collection in Frankfurt
FRANKFURT Organisers of the leading German trade fair for home and contract textiles – HEIMTEXTIL Frankfurt
– were also happy with the rise in the number of visitors. From 10 to 13 January, about 70,000 international trade guests visited the 20 exhibition halls. Once again, HÖP-KE TEXTILES took the opportunity at the trade fair to in-troduce two new branded fabric Q2 collections to trade visitors.In a high-quality display, the collection books for Q2 CHA-LET and Q2 CLASSIQUE were presented and the branded fabrics were showcased upholstered on armchairs, as cus-hions, as POS panels and more, thus providing a coherent, well-rounded presentation.
Catching your eyes at the POS: HÖPKE offers distributors the opportunity to revive shop-window displays using the latest Q2 collection CHALET.▲
TEXT I LE-SPE CIAL
BERND WAGNER
Quality Manager
N°2
BERND WAGNER
Quality Manager
N°4
PREVIEWN°3 PREVIEWN°3
UPHOL STERY FABRIC S IN USE -WHAT DO ABR A SION FIGURE S TELL US?
PREVIEW
Colour fastness of upholstery fabrics
N°5
In an air-conditioned laboratory, the natural wear of an upholstery fabric is simulated to determine the durability of an upholstery fabric in accordance with the DIN standard using a Mar-tindale testing machine. For testing, circular specimens are punched out of different areas of the fabric and they are mounted in a specimen hol-der. Here the textile sample is rubbed against a standard abrasive woollen fabric with a specified force of 795 grams. A single back and forth mo-vement of the specimen holder is re-ferred to as a rub or cycle.The test is carried out until the end point of the test – as specified in the DIN standard – is reached. For examp-le, the end point is reached for a flat woven fabric when the test specimen shows three broken threads. In the case of pile fabrics, the end point is reached when the pile has completely worn off; this also applies to chenil-le fabrics when their pile is worn off completely.For assessing the abrasion resistance of a fabric, the weakest area is always relevant. An average value is not per-missible. Based on our more than 30-year ex-perience in testing upholstery fabrics, we can confidently say that 12,000 rubs are more than sufficient to provi-de no cause for claims under normal usage.
FA S T E R , H I G H E R , F U R T H E R ? …
20,000 rubs, 100,000 rubs ... the abrasion rally taking place in the market often confuses buyers.Realistically, these values are often not de-termined in compliance with the standard.Furthermore, the consumer must be made aware that abrasion figures are not the be-all and end-all for judging the quality of an upholstery fabric.Important factors for the overall assess-ment of the quality of an upholstery fabric are also light fastness, colour fastness, cleaning and care properties and, last but not least, the topic of skin friendliness and absence of harmful substances.
On the left, a so-called 'test specimen' ahead of testing. The surface is completely undamaged. In comparison, the test specimen after reaching the end point of testing. Visible are a total of three 'broken threads'.
▲
Of course, it is a requirement that the implementation of the testing is exact and in compliance with the standard. The German Quality Assurance Asso-ciation (Deutsche Gütegemeinschaft Möbel e. V. RAL-GZ 430/2016) requires 12,000 rubs for woven fabrics for nor-mal domestic use and 16,000 rubs for particularly heavy use.Rohleder branded fabrics which pass 20,000 rubs qualify as a warranty fab-ric.
Weig h t
Ab rasive fab ric
Specimen hol der
S P E C I A L
TEXTILE EXPERT BERND WAGNER'S COLUMN
Do you have any suggestions or other requests? No matter if it is criticism or, even better, praise - we look forward to all your comments on the Rohleder Magazine! Publisher: Rohleder GmbH // Hofer Straße 25 // 95176 Konradsreuth // [email protected] // www.rohleder.com
