Date post: | 21-Nov-2014 |
Category: |
Business |
Upload: | komlimedia |
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Evolving Digital Landscape and it’s impact on social communications of Brands
Matt Sutton
Mind-blowing advertising performance data
Facebook net income of USD
3b of advertising revenue in
2011 annum
There are 2.7b likes every
single day with many of them for brands and
driven by advertising
Market valuation of
over USD 100b through recent
IPO based largely on advertising opportunity
Social media universe is expanding
Social media usage evolution
6
Brands at the core of the dialogue
7
Moving beyond display
8
Eco-system: The key engagement tool
9
– Awareness – Education – Desire– Seek More– Trial– Transaction– Commitment– Involvement– Recommendation
Key engagement opportunities
UM Wave 6: Social Media Tracker 2012
Key Engagement Opportunities
Awareness : Product launch tweets
Key Engagement Opportunities
Education : How to videos
Key Engagement Opportunities
Desire : Pinterest clipboards
Key Engagement Opportunities
Seek More : Interactive apps
Key Engagement Opportunities
Trial : Coupons
Key Engagement Opportunities
Transaction : eCommerce on Social
Key Engagement Opportunities
Commitment : Fans
Key Engagement Opportunities
Involvement: co-design products
Key Engagement Opportunities
Recommendation: Friends referrals
19
Social as the new Search
Source: FTSE100 Online Audience Report:
20
How do we value engagements?
V
Is E-Commerce the next frontier?
Thank you !Email: [email protected]: suttonmattLinkedin: Matt Sutton