Drive Online Demand Without Breaking

the Bank

Monday, November 15, 2010

What We’ll Cover

• How Things Have Changed

• Why You MUST Participate

• Why MOST SMB’s FAIL Online (so don’t)

• REPACA

• Real Results

Monday, November 15, 2010

How Things Have ChangedMonday, November 15, 2010

1995-2005

Looks AreKey

Looks

Gaming the search engines

Expensive customization

Ugly templates

Hosting

Monday, November 15, 2010

2005-Present

Organic growth

Content creation

Affordable / beautiful templates

Inbound marketing

Local / social

Monday, November 15, 2010

Participate You Must

Monday, November 15, 2010

When’s the last time you even took a sales call?

• Outbound is disruptive

• Hated (by under 30 especially)

• Do you read unsolicited mail?

Monday, November 15, 2010

Inbound Leads Cost Less Money!

Monday, November 15, 2010

More Content = More Money

Monday, November 15, 2010

Blogging Wins

Monday, November 15, 2010

Why Most Fail• Build a brochure

• Don’t seek help

• Use cheap family or friends

• Can’t “Find the Time”

• Mindset

• No strategy

Monday, November 15, 2010

The BasicsWebsite built on WordPress

Email @yourcompany.com

Twitter account

Google Alerts

Google Reader

Email marketing solution

Passion & Commitment

Monday, November 15, 2010

R.E.P.A.C.A.The ultimate success formula

for driving demand onlineMonday, November 15, 2010

Read in your industryBlogs & newsletters (Feed Reader)

Books on marketing / web marketing

Online forums

Journals

Trade magazines

Monday, November 15, 2010

Engage in your marketComment on others

Converse on Twitter

Get public speaking gigs

Network relentlessly

ASK for help

Pay for education

Monday, November 15, 2010

Publish relevant contentWrite articles for trade magazines

Write blogs, reports, white papers

Share information on social networks

Write ebooks

Build newsletters

Monday, November 15, 2010

Amplify your contentRepurpose: EXAMPLE - Managing the Edge videocast

Repurpose: 10 blog posts become ebook

Automate distribution to content outposts

Auto: tweet, blog, distribute, alert google

Monday, November 15, 2010

Convert Your TrafficUse landing pages

Don’t make people surf! They will LEAVE

Define goals. What is a conversion:

✓ sign-up for email list / newsletter

✓ sale

✓ lead form

Monday, November 15, 2010

Analyze Your Results

Google analytics

What’s working - What’s not

What keyword searches are hitting your site?

Monday, November 15, 2010

Analyze Your Results

Monday, November 15, 2010

Resourceshttp://douglasEmitchell.com

http://createwowmarketing.com/small-business-association-social-media/

HubSpot.com

Books - http://astore.amazon.com/mitchellgroupbooks-20

✓ Inbound Marketing - Brian Halligan

✓ CRUSH IT! - Gary Vaynerchuk

✓ Drive - Dan Pink

✓ The Four Steps to the Epiphany - Steven Gary Blank

Monday, November 15, 2010

Q & A

You can always reach me at douglasEmitchell.com

Monday, November 15, 2010