IMON & China Unicom – The first IoT Advertising Platform

Wi-Fi Hotspot

Web Banners

E-Coupons BrandedGames

Mobile Interaction

� Proprietary hardware and software

� Interactivity with mobile devices via its ‘campaign linked’ China Unicom (Internet of Things) WIFI Hotspot content injection, automatic NFC & QR generation & branded game play

� Programmatic system chooses the best screens to suit clients’ specific goals.

Now launched with commitment for 20,000+ screens across 20 cities in China before the end of 2015 and three times that in 2016 in the top 60 cities, with a target of 200,000+ nationally

Audience Metrics

IMON Technology IMON Technology is the revolutionary end-to-end management platform for Digital Outdoor Advertising

• Proprietary Tekimon™ hardware

• Proprietary TargetEngage™ software

• 20 years of collective development by industry leaders

• Programmatic media placement and purchasing

• Genuine real-time highly accurate audience analytics

• Audience triggered dynamic content play

• Track the audiences by: Individuals, Directional movement, Number of glances and Dwell time of each glance

• China Unicom Internet of Things (IoT) integration

• Real-time GPS human traffic Opportunity to See (OtS) mapping

• Unlimited Metadata media tagging

• Big Data mining and granular reporting

• Military grade AES-256 encryption

• Individual consumer tracking and profile building

• Interactivity with mobile devices via its campaign linked WIFI Hotspot content injection, automatic NFC & QR generation and branded game play

Business Model

• One or more network owners price screen air time in accordance with their understanding of the location value

• A service fee to cover the

ongoing cost of access to IMON is added and only paid by the actual advertiser

• System programmatically chooses

the best screens to suit a specific ad campaign:

� Maximizing the number of advertisement play times against a set budget

� Maximizing the exposure to a chosen ‘target audience’ against a set budget

� Minimizing cost to gain exposure to a set ‘target audience’ number.

Campaigns

TargetEngage™ enables secure integration of all standard static and video formats, in a military level encryption database, facilitating multiple opportunities to embed campaign metadata and URL links to be activated by audience interaction and reported on.

Cam

paigns

Audience R

ecognition

•No privacy infringem

ent, because no pictures are taken

•60 point-im

ages a second, measuring the

‘biometric feature signature’ of each

individual in the audience

•Over 5 billion individual signatures stored by race, age and gender

•Track the audiences by:�

Individuals�

Directional movem

ent�

Number of glances

�Dwell tim

e of each glance

•M

atched with screen media to qualify

audience type, number and engagem

ent

Location example:

China Post is embarking on a digital overhaul of its traditional street Kiosks with IMON technology; 22,700 sites nationally, in prime street locations, set up to face largest pedestrian traffic. Qualified single audiences of 77,000+/m.

Asset and ‘Opportunity to See’ Mapping

The integration of China Unicom’s Internet of Things (IoT) services within the IMON platform facilitates:

•Real-time human traffic Big Data collection and reporting

•Pinpoint GPS Media Inventory mapping

•Sophisticated probability modeling

•Detailed Opportunity to See (OtS) mapping

•Demonstrated Media-asset Valuing. Combining mobile device and media display location GPS locating and tracking, with recognised OtS ‘cone of vision’ metrics.

China Unicom Wi-Fi

• 254 users at a time can enjoy free high speed Wi-Fi within a 10m radius of a Tekimon® screen

• Absorbing and tagging a massive amount of consumer data through the devices connected to Wi-Fi

• Military-level encrypted database

• Big Data processing and reporting on all aspects of the users brand experience

• Individual consumer tracking and profile building

Web Banners

• URL attached at campaign launch

• Simple connection to consumers’ smart devices and the Wi-Fi hotspot

• Consumer sees the campaign linked injected banner ads in their browser window

• Reportable deep interaction data

• Flexible gateway, to offer real benefits to the consumer like:� e-coupons� GWP� VIP/Loyalty programs� New product offer � Branded game play

E-Coupons

An extra feature of any cam

paign on TargetEngage

™, e-coupons are custom

ized via personal preferences allow

ing for more targeted and personalized coupon-delivery along w

ith ongoing customer profiling and

conversion reporting.

Gam

es

TargetEngage™ campaign builder is now

integrating a series of interesting games from

IM

ON Animation, autom

atically branded via in-gam

e zones to achieve:

•Product placement

•Positive brand experience

•Extended brand engagement

•Consumer-to-brand interaction gateway

•Incentivized O2O brand exposure