AGENCY CREDENTIALS2015

Who We Are

Who We Are

IMP provides the most effective and measurable digital marketing solutions to build brand awareness, increase revenue and grow sustainably for organizations across sectors.

Who We Are

We are a pioneer in applying Inbound Marketing methodologies to generate and convert leads into sales effectively, especially for companies in Services, Education and Training industries in Vietnam.

Inbound Marketing Methodology

Inbound Marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospect's attention.

Inbound marketing earns the attention of customers, makes the company easy to be found and draws customers to the website by producing interesting content.

Inbound Marketing Benefits

Naturally create and maintain a top-of-mind presence by continuously providing useful and related content to potential customers’ needs and interests.

Inbound Marketing Benefits

Save cost by focusing on spending resources (time, money and effort) on people who are highly potential of becoming brands’ customers.

Inbound Marketing Benefits

Improve customer relations (hence sell more of your products and services) by providing customer-centric content and activities.

Our Core Values

Playful

Accountable Client-Focused

Thriving

What We Do

Foundation Services

Marketing Consulting & Strategy Development

Website & Application Development Search Engine Marketing

• Marketing & Brand consulting• Marketing Strategy• Project Management

• Website• Landing pages• Blog• Mobile Application (iOS &

Android)

• Search Engine Optimization (SEO)

• Adwords• Google Display Network (GDN)• Advanced targeting

(Remarketing, Context, Topics, etc.)

Foundation Services

Social Media Marketing Email Marketing Design

• Facebook fanpage management• Content development• Driving Engagement

• Faceook advertising• Other channels (Instagram, Zalo,

etc)

• Email marketing system deployment

• Email design, content development and management

• Brand identity packages• Websites & Apps• Brochures/Flyers• Banners

Foundation Services

Content Development Public Relation

• Website, Landing pages• Brochures, flyers• Social media content (text, visual, games, etc)• Blog posts• Emails• Whitepaper, ebook, etc.

• PR Strategy• Editorials• Booking (online & print)

Foundation Services

Sales Development(via Partner)

Market Research(via Partner)

• Sales process development• Sales training & coaching

• Quantitative• Qualitative• Retails measurement• Online research

Flagship Solutions

Inbound Marketing

Marketing programs which are designed to attract, nurture and

convert leads to prospects, customers and loyal customers.

Content Marketing

Relevant and engaging articles, e-book,

whitepaper, images, videos and much more

to approach and provide added values for your prospects and

clients.

Marketing Automation

Integrated system with Website, CRM and Email software to

automate and increase the effectiveness of

your capturing, filtering, approaching and managing your

client lists.

Closed-loop Marketing

Systems and processes which can provide detail reports and insights of your every marketing and sales activity, from

your first interaction to the time your

customer makes a purchase.

Our Clients & Partners

Our Clients

Why They Chose Us

• We start every project with a bigger picture, from our clients’ positioning, their target audience, the expected goals and other marketing activities, to make sure our works would fit well into an integrated marketing plan, and contribute to the bottom line result.

• We do what work. Besides doing our best to meet the committed KPIs, IMP always aim for tangible business results such as getting more customers, increasing revenue and conveying meaningful brand messages to targeted audience of our clients.

• We constantly track our campaigns’ performance, to ensure everything is on track, and flexibly make changes if needed. And our client service team is always in ready mode to listen to your feedback and provide necessary consultancy.

Why They Chose Us

• Our members have never ceased to learn the newest methodologies, technologies or best practices from successful campaigns, both local and worldwide, and apply them to increase the effectiveness of our clients’ marketing activities.

• Besides digital solutions, IMP’s strategic partners can add great values to our projects by providing business, market and consumers’ insights which would become the foundation of a more effective marketing campaign; or strengthening your sales team with necessary training, coaching and standardized sales processes.

Our Clients

“IMP is a professional and enthusiastic marketing team. They don’t hesitate to make changes to bring about a better result. Their approach had effectively helped us recruit 14 new children within only one and a half month. Pandakids School’s management board has been very please with their performance and decided to let them take care of all of our marketing activities.”

Ms. Hong Do – Managing Director | Pandakids School

“I am really please with their strategic thinking, passion for their jobs and practical approaches. During the time of our cooperation, IMP has always planned and aimed to reach for business goals which matter most. And they successfully proved that our marketing budget is an effective investment, which can help Wow Art thrive sustainably.”

Mr. Nguyen Bui – CEO| Wow Art

Our Clients

“We saw great potential from the team. They managed to deliver the result under really short deadlines while providing extra value in suggesting format and settings that improved our project even further. I’m looking forward to collaborating again with team IMP.”

Mr. Frederick Chanut – Managing Director | In Marketing We Trust

“IMP’s professional process in consulting and executing have improved AiiM’s Sales and Marketing performance, especially in term of digitalizing and standardizing our system. I am really grateful that we have a partner that possesses that much experiences and understandings for the education and training business industry.”

Mr. Dung Nguyen – Business Director | AiiM

Our Partners

Our Works

Integrated Marketing

Brand Counsultancy:

• Brand Repositioning

Website Development:

• Designing Wireframe

• Copywriting

• Shooting Photos

• Designing Layout

• Coding

Develop & Manager Social Channels:

• Facebook

• Youtube

• Flickr

• Email

Running Sales Campaigns:

• New School Year 2014

• After Lunar New Year 2015

Content Development:

• Social Media

• Blog

• Enewsletter

www.pandakidsschool.vn | www.facebook.com/pandakidsschool

Integrated Marketing

Brand Counsultancy:

• Brand Repositioning

Website Development:

• Designing Wireframe

• Copywriting

• Coding

Running Online Campaign:

• Sound of Universe

• Summer 2015

• ABRSM

Content Development:

• Social Media

• Blog

• Enewsletter

• Live update offline campaigns

www.neokid.vn | www.facebook.com/neokid.vn

Integrated Marketing

Brand Counsultancy:

• Brand Repositioning

Design:

• Brand identity package

Sales Kit Development:

• Brochure & Credential Presentation

• Wireframe, Copywrite, Design

Online Channel Development:

• Blog

• Linked In

Launching New Product:

• Develope new product concepts: Social Inisght

• Design brand identity

• Design Saleskit: Flyer, Presentation Slide

• Direct Sales Campaign: Tailored Reports &Direct Mail

• Product Launching Event: Concept, Format, Design

www.gcomm.com.vn | www.blog.gcomm.com.vn

Website & App Development

Returnbased Data First Social Insight

Neokid Pandakids Vietnam Coaching Institute

Designs

GCOMM GCOMM

Designs

Pandakids WOW Art

Search Engine Marketing

Succesfull SEO Keywords:

• Cosmetics: “Tẩy trang”, “Kem lót trang điểm”, “Nieva serum”

• Printing: “In túi giấy”, “In hộp giấy”, “In bao bì giấy”, “In hiflex”, “In pp”, “In băng rôn”

• T-shirt: “Áo thun quảng cáo”, “Áo thun đồng phục”, “Áo lớp”

• Home Aquarium: “Hồ cá rồng”, “Hồ thuỷ sinh”, “Hồ các treo tường"

Social Media & Content Development

Em Biết Đọc Fanpage Em Biết Đọc Fanpage Content

Social Media & Content Development

Entiati Clothing Fanpage Entiati Clothing Fanpage Content

Social Media & Content Development

Neokid Fanpage Neokid Fanpage Content

Social Media & Content Development

Pandakids Fanpage Pandakids Fanpage Content

Our Team

Our Team

IMP was founded by an experienced team with many combined years of working for top multinational and Vietnamese organizations, across many sectors. After periods of leading, managing and executing marketing and sales activities, we understand and feel the challenges and needs to implement effective and measurable marketing programs with limited resources.

Our mission is to develop and implement strategies and systems that can help businesses in different industries increase revenue, build brand awareness and grow effectively and sustainably.

Core Team

Quan VoManaging Director

6 years of experience

Huy VoTechnical Director

5 years of experience

Quynh PhamCommunication

Director6 years of experience

Khoa HoArt Director8 years of experience