impact of new mediahistorical perspective

an

The first printing press with moveable type

in Europe

JOHANNES GUTENBERG,

1439

CREATIVE IMPACTnew media formsthe novelthe newspaperthe magazinecomics & graphic novels

SOCIAL IMPACT

Martin Luther

95 Theses published throughout Europe

the spread of ideasthe end of deferencethe reformationthe enlightenmentliteracyscience

THOMAS EDISON, 1877

SOUND RECORDING

The Victrolaoffered recordings of famous performers and orchestras for the first time

John & Alan Lomax

1908 - John Lomax recorded a black saloon keeper in San Antonio singing “Home on the Range” on an Edison cylinder. Lomax and his son Alan would record 10,000 songs for the Library of Congress Archive of the American Folk Song.

SOCIAL IMPACTthe spread of musical cultures

the globalisation of American youth culture

youth movements

CREATIVE IMPACTpop music itself!

the record albumthe single

RADIO

MARCONI, 1896

REGINALD FESSENDEN

FIRST AUDIO BROADCAST (1900)FIRST BROADCAST OF MUSIC OVER THE RADIO (1906)

Fessenden’s transmitter

1906

In 1920, there were no radio stations as we know them

In 1922, there were over 600!

SOCIAL IMPACTspread of ideas

expanded sense of societyvoices from far away

live experience of pivotal events

CREATIVE IMPACTnew media forms

news packageradio drama

documentarytop 40

THE HOME VIDEO RECORDER

1971

SOCIAL IMPACThome recording

time shifting

more choice

new copyright lawsmore porn

CREATIVE IMPACT

new media forms

‘straight to video’

home video

boxed sets

DIGITAL PHOTOGRAPHY

1975Steven Sasson

SOCIAL IMPACTalmost no event goes unrecordedphotography more popular than evercopyright issueslegal issues

CREATIVE IMPACT

photo sharing sites‘photoshopped’growth of the self shoteverybody is a photographer

Compact Cassette

1963

home recording

mix tapes

bootlegs

portable music

Personal Stereo

1979

SOCIAL IMPACT

anti-social impact?

What has been the social, creative, and political impact of…

blogging?

facebook?

twitter?

computer games?

smartphones?

digital TV…?