Date post: | 01-Nov-2014 |
Category: |
Technology |
Upload: | mahesh-wadde |
View: | 2,412 times |
Download: | 16 times |
IMPACT OF SOCIAL MEDIA ON TOURISM
PRESENTED BY
SACHIN ACHAR
MAHESH WADDE
INTRODUCTION
• Social media is the modern tool for marketers
• internet, mobile technology and smart phones
• Social media and internet have proved to be the most powerful tool
• information can reach a large number of people in a short time.
OBJECTIVE OF STUDY
• To know the influence of social media on tourism
• To understand the decision of marketing activity on the tourism industry
• To understand the survey of various journals and researcher toward the tourism
WHY SOCIAL MEDIA IS USED IN TOURISM?
• Social Media’s is communication methods which provide information to marketer
• There are applications such as Trip Advisor, Virtual Tourist or social networking sites as Myspace, or Facebook
• word of mouth is powerful, social media have made even more powerful for tourism.
KEY SOCIAL MEDIA PLATFORM
• Blogging
• Social networking
• Chat room
• Video or photo sharing
SOME SURVEY RESULTS
• According to the report of CWP journal, in 2012 travel and the related activities of tourism
• According to Google survey
• TripAdvisor Global Report, 2013
• According to Travel Daily News 2012
INDIAN SCENARIO • Andhra Pradesh has become the
top tourist destination in the country
• ‘ Bid and Win’ Facebook contest aimed at making Brand Goa popular on social networking site,
• Twitter has been an aggressive medium for Kashmir Tourism
• Kerala tourism monsoon campaign in Facebook
ADVANTAGES
• social media works in a real time situations.
• Where the social media covers a wide range of possibility and audiences
• Social media in tourism is a creative way to allow the people to give ideas
• Social media had become a great extent alternative to word-of-mouth advertising
DISADVANTAGES
• Publishing obvious advertising copy is unacceptable in the social media world
• Every post on twitter is public and user has no control over what people say.
• Bad news go viral as easily as good news and can do unethical business irreparable harm.
• Social media can be both an aid and a threat
CONCLUSION
• For successful business of tourism companies in the increasingly demanding tourist market, it is necessary to consider new ways of promotional activities and new forms of communication with the people