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    TERM PAPER on

    Bangladesh Edible Oil Limited &Impact of Tariff on Oil Price

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    Term paper on:Bangladesh Edible Oil Limited&

    Impact of Tariff on Oil Price

    Course Name: International Economics

    Course Code: IB 301

    Submitted to:

    Shobod Deba Nath

    Lecturer

    Department of International Business

    Faculty of Business Studies

    University of Dhaka

    Submissive:

    Sujon Saha (17)

    Borhan Uddin (21)

    Nepal Chandra Dhar (30)

    S.M. Khairul Islam (42)

    Arijit Kumar Saha (57)

    Date of Submission: August 21,2011

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    Letter of Transmittal

    The Honorable Course Instructor,

    Shobod Deba Nath

    Lecturer

    Department of International Business

    University of Dhaka

    Subject: Submitting Term Paper on Bangladesh Edible Oil Limited & Impact of

    Tariff on OilPrice

    Sir,

    At the threshold I am glad to submit the term paper to you which is a partial courserequirement of the respective course of BBA Program. For understanding theInternational Economics broadly, you have given us to prepare and present a term

    paper on Impact of Tariff on OilPrice. While preparing this term paper, we havelearned so many things. So we thank you for giving us this opportunity to prepare

    this term paper.

    Hereby, we hope you would be kind and generous to accept the term paper andoblige thereby.

    Thanking you,

    S.M. Khairul Islam(on behalf of our group members)

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    Acknowledgement

    At the beginning, we would like to express our gratefulness to God for

    his kindness and helping us in preparing the term paper.

    We are also grateful to the people who have helped us in every situation

    and to make this term paper a successful one.

    We must explicitly acknowledge to our course teacher Mr. Shobod

    Deba Nath, Lecturer, Dept. of International Business, University of

    Dhaka, for her all out support and unstated cooperation.

    We are also grateful to Mr. Fazlur Rahman, co-chairman of Bangladesh

    Edible Oil Refiners Association, who has greatly helped us in preparing

    the term paper.

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    Table of Contents

    Content Page No

    About BEOL 07

    BEOL Brands 09

    Our Concern: Rupchanda 10

    About Edible Oil Market of Bangladesh 12

    Tariff: Definition & reasons 13

    Costs and Benefits of Tariff 14

    Effect of Tariff on Consumers 15

    Effect of Tariff on Producers 17

    Net National Loss From Tariff 18

    Welfare Effects of a Tariff 20

    Could a Nation Ever Gain by a Tariff? 20

    Probable Threats!!! 21

    Conclusion 21

    Reference 22

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    List of Illustrations

    I llustrations Page No.

    Effect of Tariff on Consumers 15

    Effect of Tariff on Producers 17

    Net National Loss From Tariff 18

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    About BEOL-

    Bangladesh Edible Oil Limited

    Establishment

    Bangladesh Edible Oil Limited (BEOL) was established in 1993 and has since been

    aggressive in the marketing of consumer pack edible oil under the well known

    household brands like Rupchanda, Meizan, King's, etc in Bangladesh.

    BEOL is a 100% foreign owned joint venture between Wilmar International

    Limited of Singapore and Adani Group of India. Wilmar, Asia's leading agribusiness

    group, is the largest processor and merchandiser of palm oil and lauric oil globally,

    as well as the largest palm biodiesel manufacturer in the world. Wilmar is today

    amongst the largest listed companies by market capitalization on the Singapore

    Exchange. Adani Group of India has grown from being a trading house to a

    diversified and dynamic business group with interests from infrastructural

    development to FMCGs. A leader in international trading and infrastructure

    development, the Adani Group is engaged in a continuous Endeavour to maximize

    potentialities by synergizing the multiple businesses of the Group creating

    optimum business model.

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    From established till now, BEOL has continuously improved quality and

    introduced new products and packaging to bring in value added elements to the

    consumers of Bangladesh to consolidate our leading position in the market. BEOL

    is the first company to introduce packing of edible oil in PET bottles, pouch and

    bag in box and also the first to launch a sachet pack in mustard oil in Bangladesh.

    Quality policy:

    We are committed to providing the highest quality products and customer

    services to ensure customer satisfaction in order to achieve our business

    growthMission

    We aim to improve the quality of people's lives by providing constantly

    improved quality products with full customer satisfaction

    Vision

    To be the most distinct market leader in edible oil and food stuff business in

    Bangladesh

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    BEOL Brands

    BEOl is passionate to understand consumers want and need. BEOL brands aim to improve the quality of

    people's lives through continuous innovation and uncompromising quality control.

    Rupchanda: Ensuring happy moments for you and your family through

    uncompromosing quality.

    Meizan; A healthier product with added benefits for the mass people of

    Bangladesh.

    KINGS: Derived from the finest quality sunflower seeds.

    Olivoil: First Cold Pressed Extra Virgin Oilve Oil.

    5 Star: Industrial Margarine for wonderful baking.

    http://www.beol-bd.com/brand_content.php?id=5http://www.beol-bd.com/brand_content.php?id=4http://www.beol-bd.com/brand_content.php?id=3http://www.beol-bd.com/brand_content.php?id=2http://www.beol-bd.com/brand_content.php?id=1http://www.beol-bd.com/brand_content.php?id=5http://www.beol-bd.com/brand_content.php?id=4http://www.beol-bd.com/brand_content.php?id=3http://www.beol-bd.com/brand_content.php?id=2http://www.beol-bd.com/brand_content.php?id=1http://www.beol-bd.com/brand_content.php?id=5http://www.beol-bd.com/brand_content.php?id=4http://www.beol-bd.com/brand_content.php?id=3http://www.beol-bd.com/brand_content.php?id=2http://www.beol-bd.com/brand_content.php?id=1http://www.beol-bd.com/brand_content.php?id=5http://www.beol-bd.com/brand_content.php?id=4http://www.beol-bd.com/brand_content.php?id=3http://www.beol-bd.com/brand_content.php?id=2http://www.beol-bd.com/brand_content.php?id=1http://www.beol-bd.com/brand_content.php?id=5http://www.beol-bd.com/brand_content.php?id=4http://www.beol-bd.com/brand_content.php?id=3http://www.beol-bd.com/brand_content.php?id=2http://www.beol-bd.com/brand_content.php?id=1
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    Lucky: Super Refined Palmolien, excellent for deep frying.

    Vikings: Excellent shortening for baking purpose.

    Our Concern

    Rupchanda soyabean Oil:

    Rupchanda, the "numero-uno" in the branded edible oil category, was lanched in

    1996. In just over a decade, Rupchanda has almost single-handedly transformed

    the soyabean oil category and taken steps to sensitize the nation about the

    vitality of staying fit and healthy. readily packaged format was an unknown

    concept. Branded cooking oils were perceived as imported oils items of middle

    class and elite consumption.

    When Rupchanda made a foray, the edible oil market was commodity-driven and

    the consumer awareness was extremely low. The market was dominated by

    'loose selling'- oil in readily packaged format was an unknown concept. Branded

    cooking oils were perceived as imported oils items of middle class and elite

    consumption.

    But over the years with innovation and determination has genuinely connected

    http://www.beol-bd.com/brand_content.php?id=7http://www.beol-bd.com/brand_content.php?id=6http://www.beol-bd.com/brand_content.php?id=7http://www.beol-bd.com/brand_content.php?id=6
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    with the and equiped them with information about staying healthy and fit. In the

    last couple of years, the brand has resorted to deeper consumer engagement

    activities and the number of health awareness workshops, cooking competitions

    as well as cooking shows and Family carnivals have risen at a fast clip.

    From entering a category at a time when it was completely commodity driven to

    building a brand that today resonates with 'happy family moments' - a consumer

    need-state, transcending category level associations is phenomenal. Every

    marketing activity in all spheres of Rupchanda is crafted and executed with the

    focused intent of improving the quality of life of its consumers.

    Key Facts:

    Rupchanda Soyabean Oil was the first brand in edible oil category:

    To launch consumer pack in 1996. To claim to be "Cholesterol Free" To launch transparent PET and Pouch modes of packaging

    Rupchanda Soyabean Oil is rich in Omega 3 & 6 which

    Help lower blood pressure. Provide more nutrition to the unborn child. Suport healthy skin and hair. Helo eye to respnd faster and also prevent glaucoma.

    1 out of 5 households use Rupchanda Soyabean Oil every year.

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    Edible Oil Market of Bangladesh

    Background Information:

    The annual consumption of edible oil is 1.4 million tones, which isdependent on import.

    Bangladesh imports about 97 per cent of its total demand for edible oil.The price of crude soya bean oil rose to US$ 1320 per ton"Import cost of per liter edible oil is Tk 104A liter of bottled soya bean oil is now being sold at Tk 120 at the retail level.Mill gate price for per liter soya bean oil is Tk 114-118

    Edible oil trade is subject to payment of

    5.0 per cent Advance Income Tax (AIT), 15 per cent VAT at import stage, while tariff value has been fixed at the local stage at Tk 0.44 per kilogram

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    Tariff and its effects

    Tariff:

    The economic analysis of what is lost or gained by putting up barriers to

    international trade starts with a close look at the effects of the classic kind of trade

    barrier, a tariff on import goods. A tariff on imports clearly lowers national well

    being. It costs consumers more than it benefits producers and the government,

    which collects the tariff revenue. The tariff thus redistributes income from

    consumers of the imported product toward others in the society.

    Reasons behind Imposing a Tariff

    Protecting Domestic EmploymentThe levying of tariffs is often highly politicized. The possibility of

    increased competition from imported goods can threaten domestic

    industries that may fire employments

    Protecting ConsumersA government may levy a tariff on products that it feels could endanger

    its population.

    Infant IndustriesThe use of tariffs to protect infant industries can be seen by the Import

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    Substitution Industrialization (ISI) strategy employed by many

    developing nations

    National SecurityBarriers are also employed by developed countries to protect certain

    industries that are deemed strategically important, such as those

    supporting national security.

    RetaliationCountries may also set tariffs as a retaliation technique if they think

    that a trading partner has not played by the rules. But this practice is a

    total loss for the world.

    Costs & Benefits of A tariff

    A tariff raises the price of a good in the importing country and lowers itin the exporting country.

    As a result of these price changes: Consumers lose in the importing country and gain in the exporting

    country

    Producers gain in the importing country and lose in the exportingcountry

    Government imposing the tariff gains revenue

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    Effect on Consumers:

    If there were no tariff, Soyabean oil would be imported at the world price of100 tk.

    At this price consumers would buy S0 oil per year from domestic suppliersand world import M0 oil a year, buying D0 = S0 + M0 oil in all.

    Here, the demand shows that at free trade price of tk. 100, somebody in ourcountry is just willing to pay that 100 for the last litter of oil bought at point

    A.

    From another perspective at point B, somebody was willing to pay tk. 120for a litter of oil that makes total purchases come to D1 a year.

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    Similarly if no oil was bought for some reason, there is approximatelysomebody willing to pay a high price, such as tk. 500 to get the first litter of

    oil, up at point C.

    This view of the demand curve for the oil dictates us to add up tk. Measuresof how much consumers are gaining form being able to buy oil at all.

    Triangle ACE is the Consumer Surplus area which is an approximation towhat being able to buy oil is worth to consumers.

    An import tariff of 15% and Advance Income Tax of 5% on oil per litterraise the retail price to 120122 tk. where the consumers must now pay for

    either imported or domestic oil and cuts the gains that are represented by the

    consumer surplus.

    By raising the price to tk. 120, the tariff forces some consumers to give upan extra 20 tk. per liter of oil to get the same D1 oil they would rather have

    bought at 100.

    While it makes other consumers decide that a litter of oil is not worth 120 tk.to them. So the total demand drops back from D0 to D1.

    The net loss to consumers from the tariff is the total shaded area or areas,a+b+c+d.

    This is the amount that consumers lose by having their consumer surplusfrom bicycle purchases cut from triangle ACE to triangle BCD

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    Effect on Producers;

    The tariff raises the price of domestic oil from 100 to 120 tk. Domestic firms respond by raising their output and sales as long as that is

    profitable. They will expand from S0 to S1.

    It is at output S1 that their costs of producing each extra litter of soyabeanoil, shown by the supply curve, rise as high as the tariff ridden market price

    of 120 tk.

    It is not profitable for them to raise their output any higher because doing sowould raise the marginal costs above 120 tk.

    The profits that producers make are the differences between their totalrevenues and their costs.

    Total revenues equal price times quantity sold, here tk. 100 times S0 withoutthe tariff and tk.120 times S1with it.

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    The tariff has clearly raised the total sales revenues of the domesticproducers.

    Below the supply curve, there is the variable costs of producing soyabean oiland above the marginal cost curve and within the total revenue area

    represents profits above costs.

    Thereafter, the tariff raises profits for the domestic producers of soyabean oilonly for the amount of area a, from area e to areas a+e.

    Net National Loss:

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    Consumer loss Area a+b+c+d

    Producers gain Area a

    Government collects Area c in tariff revenue

    Net national loss

    From the tariff Area b + d

    A tariff brings a net national loss. What is costs to consumers of the homecountry to buy the soyabean oil is greater than what it brings producers of

    domestic market plus the governments tariff revenue.

    Here, in figure B we see that because of raising the soyabean price from tk.100 to tk. 120 for increasing tariff of 15% and advance income tax of 5%

    reduces the imports from M0 to M1.

    This national loss has occurred due to two main reasons which can be seenin Figure A in the areas b and d.

    Area b, the production effect, dictates the loss from making a highermarginal cost of 120 tk what could have been bought for less abroad at only

    100 tk.

    Area d, the consumption effect, shows the less from discouraging importconsumption that was worth more what it costs the domestic country forsoyabean oil market.

    Area b and area d is both deadweight loss which is an overall inefficiencycaused by the tariff.

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    Welfare Effects of A Tariff:

    Importing Country Consumer Surplus (a+ b+ c+ d)

    Producer Surplus + (a+e)

    Govt. Revenue + c

    National Welfare (b+d)

    If trade gain area a is greater than the deadweight loss b + d, the tariffincreases welfare for the importing country.

    Could a Nation Ever Gain by a Tariff?

    Importing nation needs to be a large country: a price makerA large buyer may have monopsony power

    A large country tariff reduces demand

    In order to offset tariff impact, exporter may lower price

    Importer has buying power

    When national producer gain > consumer loss,=Net national gain from tariff

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    Probable Threats!!!

    Redistribution effect - from consumers & toward producers World loss - deadweight production loss Retaliation by exporting countries: Foreign countries may respond to import

    tariffs with import barriers of their own. It may escalate into an all-out trade

    war; both sides may suffer serious loss.

    Conclusions:

    Now we can conclude that, tariff to some extent is beneficial for the

    importing country government but it is a total loss for the consumers and thecountry.

    When national producer gain is greater than the consumer loss, it is a net

    national gain from tariff. And when trade gain area is greater than

    deadweight loss, the tariff increases welfare for the importing country.

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    Reference:

    International EconomicsPeter H Lindert

    8th Edition

    International Economics: Theory and PolicyPaul R. Krugman and Maurice Obstfeld

    Sixth Edition

    http://www.thefinancialexpress-bd.com/more.php?page=detail_news&news_id=126573&date=2011-02-19

    http://www.thefinancialexpress-bd.com/more.php?page=detail_news&news_id=27707&date=2008-03-11

    http://www.beol-bd.com

    http://www.thefinancialexpress-bd.com/more.php?page=detail_news&news_id=126573&date=2011-02-19http://www.thefinancialexpress-bd.com/more.php?page=detail_news&news_id=126573&date=2011-02-19http://www.thefinancialexpress-bd.com/more.php?page=detail_news&news_id=126573&date=2011-02-19http://www.thefinancialexpress-bd.com/more.php?page=detail_news&news_id=126573&date=2011-02-19http://www.thefinancialexpress-bd.com/more.php?page=detail_news&news_id=126573&date=2011-02-19http://www.thefinancialexpress-bd.com/more.php?page=detail_news&news_id=27707&date=2008-03-11http://www.thefinancialexpress-bd.com/more.php?page=detail_news&news_id=27707&date=2008-03-11http://www.thefinancialexpress-bd.com/more.php?page=detail_news&news_id=27707&date=2008-03-11http://www.thefinancialexpress-bd.com/more.php?page=detail_news&news_id=27707&date=2008-03-11http://www.thefinancialexpress-bd.com/more.php?page=detail_news&news_id=27707&date=2008-03-11http://www.thefinancialexpress-bd.com/more.php?page=detail_news&news_id=27707&date=2008-03-11http://www.thefinancialexpress-bd.com/more.php?page=detail_news&news_id=27707&date=2008-03-11http://www.thefinancialexpress-bd.com/more.php?page=detail_news&news_id=126573&date=2011-02-19http://www.thefinancialexpress-bd.com/more.php?page=detail_news&news_id=126573&date=2011-02-19

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