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IMPACT OF TATA TEA’S ‘JAAGO RE’
CAMPAIGN
8/2/2019 IMPACT OF TATA TEA’S ‘JAAGO RE’
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Sample population age Breakup
40 %
30%
15 %
15 %
18-2425-45
45-6060+
•Sample Population breakup made on the basis of judgement
•We wanted to primarily include the Youth of the society as the advertisement is primarily
aimed at them,hence the majority inclusion of the youth.
8/2/2019 IMPACT OF TATA TEA’S ‘JAAGO RE’
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Sample population Income Breakup
32%
48%
20%0-150000
150000-500000
500000+
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Sample Occupational Breakup
14%
24%
22%
28%
12%
ProfessionService
Businessman
Student
Retired
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Which Brand is the JaagoRe
advertisement affiliated to?
68%
14%
18%
Tata Tea
Mumbai MirrorCant remember
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Which mediums of the ad have you
come across?
51%
6%
13%
9%
19%
2%
Television
Cinema House
Print Ads
Bill Boards
Radio
Others
8/2/2019 IMPACT OF TATA TEA’S ‘JAAGO RE’
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What is the Advertisement trying to
convey?
• This was an open ended question
• It was found that all of the samples could
correctly understand the meaning and
relevance of the advertisement
• This proves the simplicity of the
advertisement
8/2/2019 IMPACT OF TATA TEA’S ‘JAAGO RE’
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What emotions were evoked after
watching the latest Jaago re ad?
16%
19%
41%
8%
16% Anger
Pride
Optimism and Hope
Frustation
Gratitude
Other
8/2/2019 IMPACT OF TATA TEA’S ‘JAAGO RE’
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Have you ever visited the JaagoRe
website?
24%
76%
Yes
No
8/2/2019 IMPACT OF TATA TEA’S ‘JAAGO RE’
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If visited,then which of the following
courses of action have you completed?
41%
42%
0%
0%
17% Registered/signed up
Shared links of the site on
facebook/Twitter
Submitted an Article
Registered to volunteer
for a pre-specified cause
None of The above
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Do you follow the Jaago re profile on
Twitter?
• All sample respondents replied with a ‘No’
• The JaagoRe profile on twitter has only 3293
followers from across the globe
8/2/2019 IMPACT OF TATA TEA’S ‘JAAGO RE’
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Have you subscribed to the JaagoRe
channel on youtube?
• Again,no one from the total sample
population had subscribed to the JaagoRe
channel on youtube
8/2/2019 IMPACT OF TATA TEA’S ‘JAAGO RE’
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Are you a member of the JaagoRe
page on facebook?
68%
32%
Yes
No
8/2/2019 IMPACT OF TATA TEA’S ‘JAAGO RE’
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Which Brand of Tea do you currently
consume?
40%
5%17%
5%
13%
20%
Tata Tea
Godrej Tea
Red label
Lipton
Girnar
Taj Mahal
8/2/2019 IMPACT OF TATA TEA’S ‘JAAGO RE’
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Did you switch to using Tata Tea
after the JaagoRe campaign?
4%
68%
28%Yes
No
Used Tata Tea previously
too
8/2/2019 IMPACT OF TATA TEA’S ‘JAAGO RE’
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Of the following which ad campaign
appeals to you the most?
16%
28%
44%
12% Jaago re
No idea…Get idea
Vodafone ZooZoo
Har ek friend zaroori hota
hai
Others
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THANK YOU