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SESSION 203 Monday, October 20, 11:30 AM 12:30 PM Track: The Beginner's View Implementing a Service Catalog Users Will Love Robert Stroud VP, Strategy and Innovation, CA Technologies [email protected] Session Description End users today have particular expectations: They expect to get what they want, when and where they want it. They expect to engage in a userfriendly way with social media, and they expect full transparency across these interactions. The challenge for enterprise IT is keeping up with the needs of their end users, defining services not only in the businesss terms but also in their end users language of choice, and delivering those services where, when, and how they are needed. The value lies in publishing services with full cost/price and SLA transparency, and provisioning them automatically. In this session, Rob Stroud will present five steps to effectively implementing a service catalog end users will love. Speaker Background Robert Stroud, VP of strategy and innovation at CA Technologies, is dedicated to the development of industry trends and strategies, and the communication of industry best practices. Robert is a former VP on the ISACA board, and he also served on the ISACA Strategic Advisory Council, leading the ISACA ISO Liaison subcommittee and COBIT steering committee. He’s the author of several standards publications, including COBIT 4.0, 4.1, and COBIT 5, guidance for Basel II, and multiple mappings of COBIT to various frameworks and standards.
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Page 1: Implementing a Service Catalog Users Will · PDF file · 2014-11-10Root Beer Float Marble Cake •Ingredients –4 eggs –2 cups sugar ... Add the vanilla. • Heat the cream and

SESSION 203Monday, October 20, 11:30 AM ‐ 12:30 PM

Track: The Beginner's View

 Implementing a Service Catalog Users Will Love   Robert Stroud VP, Strategy and Innovation, CA Technologies [email protected]     

      Session Description  

End users today have particular expectations: They expect to get what they want, when and where they want it. They expect  to engage  in a user‐friendly way with social media, and  they expect  full  transparency across  these interactions. The challenge for enterprise IT is keeping up with the needs of their end users, defining services not only  in  the businesss  terms but also  in  their end users  language of choice, and delivering  those services where, when, and how they are needed. The value  lies  in publishing services with full cost/price and SLA transparency, and provisioning them automatically. In this session, Rob Stroud will present five steps to effectively implementing a service catalog end users will love.  

 Speaker Background   Robert Stroud, VP of strategy and innovation at CA Technologies, is dedicated to the development of industry trends and strategies, and the communication of industry best practices. Robert is a former VP on the ISACA board, and he also served on the ISACA Strategic Advisory Council, leading the ISACA ISO Liaison subcommittee and COBIT steering committee. He’s the author of several standards publications, including COBIT 4.0, 4.1, and COBIT 5, guidance for Basel II, and multiple mappings of COBIT to various frameworks and standards. 

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SESSION 203: IMPLEMENTING A SERVICE CATALOG USERS WILL LOVE

Robert E Stroud CGEIT CRISC VP Strategy & Innovation CA Technologies

International President, ISACA @robertestroud

[email protected]

SESSION 203: IMPLEMENTING A SERVICE CATALOG USERS WILL LOVE

End users today have particular expectations: They expect to get what they want, when and where they want it. They expect to engage in a user-friendly way with social media, and they expect full transparency across these interactions. The challenge for enterprise IT is keeping up with the needs of their end users, defining services not only in the business’s terms but also in their end users’ language of choice, and delivering those services where, when, and how they are needed. The value lies in publishing services with full cost/price and SLA transparency, and provisioning them automatically. In this session, Rob Stroud will present five steps to effectively implementing a service catalog end users will love.

Page 3: Implementing a Service Catalog Users Will · PDF file · 2014-11-10Root Beer Float Marble Cake •Ingredients –4 eggs –2 cups sugar ... Add the vanilla. • Heat the cream and

Robert E Stroud CGEIT CRISC International President ISACA

• Vice President Strategy & Innovation CA Technologies

• Futurist, Author, Public Speaker & Industry GeeK

• 15 years Banking

• Contributor to numerous industry frameworks, standards and good practices

• Former Director itSMF International & itSMF USA

[email protected]

• @RobertEStroud

Please do keep mobile devices on during this session!

@RobertEStroud

Source: http://www.securedgenetworks.com/secure-edge-networks-blog/bid/84023/10-Ways-Mobile-Device-Management-Can-Help-Your-School

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• 408 million emails sent

• 112,000 hours of music streamed

• 40 million photos viewed

• 7TB of logs collected at Facebook

• 200,000 tweets…. 2

• 12 million Facebook pages viewed

• 4 million Google searches

• 6 million Flickr uploaded

The last 2 minutes…..

Technology transforming business models

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www.geek.com

Technology transforming retail in new markets

Technology Focus

Customer Focus

Business Focus

Value Network Focus

LOW

HIGH

Operations value

Bu

sin

ess I

nfl

uen

ce

Service Focus

Changing Role of IT

Page 6: Implementing a Service Catalog Users Will · PDF file · 2014-11-10Root Beer Float Marble Cake •Ingredients –4 eggs –2 cups sugar ... Add the vanilla. • Heat the cream and

Service Catalog

• Service Catalog is the vehicle for defining, prioritizing and marketing Technology powered business

• Communicates to all stakeholders the “Value of IT”

Managing the Business of IT

• Services and their link to IT systems

• Customer relationships and agreements

• Financials (service)

• Single point of contact for all demand

Service-Centric View

Service Catalog

• Identifies ALL services offered

• Reflects default levels of service for majority of organization

• Master repository for differing levels of service

• Doesn’t require an SLA for each customer

• Directly accessible by the customer\consumer

• Non-technical

Page 7: Implementing a Service Catalog Users Will · PDF file · 2014-11-10Root Beer Float Marble Cake •Ingredients –4 eggs –2 cups sugar ... Add the vanilla. • Heat the cream and

Views Into The Service Catalog

Service Catalog

End User

• What can I procure?

• What is included?

• Timeframe?

Service Level Manager / IT View

• What do I offer?

• What are the options

available?

• What are my key metrics?

Business Consumer

• What services am I using?

• What am I receiving?

• What is my spend?

Service Breakdown Structure – an examples

Business

Service Bundle

Business

Service

IT Service

Bundle

IT Service

IT Core

Service

Service

Component

Decom

positio

n

LUN

Allocation

WAN

Firewall

Email

Office Email

Web

Servers

Bandwidth

Address List

PDA

Mobile email

LAN

End User

Services

DNS

Storage

Email

Servers

Blackberry

Server

Web Email

Directory

Service

Internet

Routing

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Business Based Service Levels

• Hamburger

– Base cost $5.00

– Extra beetroot

– Extra patty

– Extra cheese

– Extra ……

• Cost: $10.00

• Delivered within 5 mins

• Hygienically prepared

• Staff trained

• Ingredients stored appropriately

Root Beer Float Marble Cake

• Ingredients

– 4 eggs

– 2 cups sugar

– 2 cups flour

– 1 tbs baking powder

– pinch salt

– 1 tsp vanilla

– 2 tsp root beer extract

– 1 cup cream

– 1 stick unsalted butter

• Add the sugar and continue to beat.

• Mix the dry ingredients together and add to the egg mixture. Add the vanilla.

• Heat the cream and butter until butter is melted and hot, but don’t let mixture boil. Add to batter. Beating well while adding.

• Remove half of batter and add the root beer extract. Beat it in well.

• Spoon batters into greased and floured 9″ pans, alternating between batters. When the batter is all in the pans, swirl a spoon through

• Bake at 375 for 20-30 minutes

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Business Relevance

Make Travel Arrangements

Purchasing ServicePriceBook

Purchasing ServicePriceBook

Planning ServiceAssess Options

Planning ServiceAssess Options

Timetable ServiceAccess RouteTimetable ServiceAccess Route

Email ServiceEmail ServiceBackup ServiceBackup Service

Business Processes

Business Services

Infrastructure Services

Configuration Items

Use

Use

Are implemented by

Buy Ticket

Run-Time Objects

Are executed by

Payments ServicePostInvoice

Payments ServicePostInvoice

Report ServiceReport Service

• Analyze your offerings using a top down approach – What line of business are you in?

• Determine how you will provide access – Think from the consumer perspective

• Determine rules and processes – Keep it simple!

• Setting expectations – Know what you can do

• Provide transparency – Business not technical metrics

How do we get there?

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Analyze your offerings using a top down approach

• What does your organization do for a “living?”

• What do your customers / end users think you do?

• What other service providers offerings will be published?

• Create standard templates

• Organization - categories, classifications

• Assemble in a portfolio of offerings

• Key Point – describe what you do in business terms

Determine access, visibility, and publication

• What services will be published

– Enterprise wide

– Department or business unit specific

– Customer or end user

– Based on standard templates

• Where will services be visible

– Native GUI, portal, mobile device

• Expose offerings in a portal

• Security access controls - business unit, role, group

• Key Point – focus on how your users work

Page 11: Implementing a Service Catalog Users Will · PDF file · 2014-11-10Root Beer Float Marble Cake •Ingredients –4 eggs –2 cups sugar ... Add the vanilla. • Heat the cream and

Determine rules and processes

• Request policies - spending limits

• Approval paths, delegations, and escalations

• Fulfillment processes - interface with incident/problem/change

• Provisioning - systems, applications, environments

• Key Point – automate only your simple tasks and approvals in the beginning

Set and communicate expectations

• Communication policies

– Notifications

– Status changes

• Service Levels

– Timeframes for provisioning and fulfillment

– Service contracts

– Appropriate metrics

– Penalties for not meeting SLAs

• Reporting

• Key Point – make sure you know your baseline before setting expectations

Page 12: Implementing a Service Catalog Users Will · PDF file · 2014-11-10Root Beer Float Marble Cake •Ingredients –4 eggs –2 cups sugar ... Add the vanilla. • Heat the cream and

Financial and Billing

• Service offering price

– Flat rate, measured rate, tiered rate

– Price for options and service levels

• Cost allocation policies

– Business or technical allocation of costs

• Consumption calculation

– Business metrics that are appropriate for the service

• Key Point – keep it meaningful and relevant to the business

• Defining each service as a “one off” – Not following standards across the enterprise

• Trying to automate every decision when human experience is necessary, especially in your first phase – Sometimes, you need to rely on “Joe’s” expertise and

automate only a notification

• Creating SLAs without a measurable business goal or purpose – Can metrics be collected, aggregated, and applied to the

specific service?

• Use technical metrics when business metrics are expected – Charge per CPU cycle for a cloud service when an hourly charge

is appropriate

Challenges to Success

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Steps For Defining IT Services

When adding a new service or when changing a service, you should follow these steps:

1. Define major Business Functions & Processes

2. Define facilitating/enabling IT Services

3. Map IT Systems to IT Services

4. Map IT Components to IT Systems

5. Develop Service Offerings

6. Define Service-Based costing (Option?)

© Van Haren Publishing. Adapted from Defining IT success through the Service Catalog 2.1, pgs 22-33

Benefits of Catalog

• Improve IT/business communication

• Understand IT’s performance on the business

• Enhance process of performing approvals and delivery of service

• Manage expectations of what the business “gets” and at what cost

• Gain Confidence and Control in Service Management

Page 14: Implementing a Service Catalog Users Will · PDF file · 2014-11-10Root Beer Float Marble Cake •Ingredients –4 eggs –2 cups sugar ... Add the vanilla. • Heat the cream and

Summary

• Your Service Catalog: – Identifies services offered – Should reflect the default levels of service that

would work for 75% - 80% of your organization – This becomes a master SLA that allows for

different levels of service to be driven from the default levels of service

– Doesn’t require an SLA for each customer – Easier to update and maintain than separate SLA’s – Accessible by the customer – Non-technical document – Allows you to “connect”

What Customers Want?

“People do not want quarter-inch drills.

They want quarter-inch holes”

Professor Emeritus Theodore Levitt, Harvard Business School

Page 15: Implementing a Service Catalog Users Will · PDF file · 2014-11-10Root Beer Float Marble Cake •Ingredients –4 eggs –2 cups sugar ... Add the vanilla. • Heat the cream and

THANK YOU

Questions?

@RobertEStroud

SESSION 203: IMPLEMENTING A SERVICE CATALOG USERS WILL LOVE

Robert E Stroud CGEIT CRISC VP Strategy & Innovation CA Technologies

International President, ISACA @robertestroud

[email protected]


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