Source: AMN Healthcare’s 2011 Social Media SurveySource: SIA 2012 Recruiting/Talent Acquisition (TA) Survey: Insights Into Organization, Personnel, Technology & Metrics
BeKnown (from Monster) is a Professional Networking App on Facebook, where you can connect professionally within Facebook without mixing business and friends.
BullhornReach helps hiring managers, employees and recruiters leverage their social network connections and search engines to find great candidates.
Jibe provides job-seekers with insight into how many connections they have at a given company, contact those connections, ask for referrals and attach those referrals to their job applications.
JobMagic is a social media recruiting application which expands recruiter’s reach by leveraging the power of social media such as Facebook, LinkedIn and 300 other social networks and the Web.
MeshHire is a Social Recruiting Software & referral recruitment software, that turns your employees, candidates, and social media contacts into virtual recruiters.
Pealk is the #1 Hunting App for LinkedIn and makes it extremely easy to search, sort & engage 160M professionals on LinkedIn.
Source: Crexia , 20 Social Recruiting Platforms to Watch in 2012!
Facebook was the top choice for healthcare professionals
On average, it was the top choice 74% of the time, compared to 64% in 2010.
• Nurses favored Facebook more than other clinicians (83%), followed by allied professionals (73%), physicians (64%) and pharmacists (62%).
The second most favored general social media site was LinkedIn, with 18% of those surveyed selecting the professional social media site. In fact, 34% of pharmacists rated it as their top site.
For RNs, Nurse.com (36%) was the top site, then allnurses.com (19%), MedScape (18%) and NurseConnect (14%)
For allied professionals, MedScape (56%) was tops, followed by MedicalMingle (28%), Nurse.com (6%) and allnurses.com (3%).
For physicians, MedScape (75%), followed by Sermo (18%), Doximity (3%) and Medical Mingle (2%).
Pharmacists chose MedScape (82%), followed by MedicalMingle (14%) and allnurses.com (2%).
Fundamentals and Suggestions Be prepared for widespread change, for process/system evolution
- Be talent centric, meet them on their own turf. Where are your populations congregating? What are their behavior patterns? Think hard about “mobile!”
- Look closely at your own internal enterprise platform(s): Are they up for the job? Are their architectures adequate? Are they actively integrating with Connection Tools & External Population Platforms?
- Now comes the hard part…. imagining and discovering effective social recruitment processes…. Build your own talent ecosystem.
- Experiment with different use-cases and solutions/services; move gradually, bring your organization and people along on the journey.
It’s not a marathon, but it’s CERTAINLY NOT a sprint. Everyone faces the same learning curve. Try to be right, not first.
Delivering WOW through Social Media
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Evolving vision and brand
– 1999 Selection
– 2003 Customer Service
– 2005 Culture and core values as our platform
– 2007 Personal Emotional Connection
– 2009 Delivering Happiness
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Clothing, Customer Service, Culture
Customer Service
Clothing
Culture
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the #1 priorityCULTURE
4 weeks of training
Core Values
Hiring for culture
$4000 offer
Enable customers to share customer
service experiences.
Support the 4 C’s.Clothing. Customer Service. Culture. Community.
AWARENESS PERCEPTION ACTION
Deliver WOW through service.Maintain and magnify the Zappos Family level of service by serving as a communication node.
Help our customers even when they aren’t shopping through helpful
content– a reminder that we are always
here to help.
Encourage shopping for the customer
service experience just as much, if not more, than for the
product.
Support the 4 C’s.Clothing. Customer Service. Culture. Community.
Deliver WOW through service.Maintain and magnify the Zappos Family level of service by serving as a communication node.
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Customer Experience– What do customers expect?
– What do customers actually experience?
– What emotions do customers feel?
– What stories do they tell their friends?
– How can culture create more stories and memories?
